Your New “Web 2.0” Script

Posted by
Mike Lyon
Date
 July 8, 2009
Comments
12 comments

I had an interesting experience last Sunday. I was volunteering for the Parade of Homes with my favorite home builder in Tulsa, Simmons Homes (I am biased, I consult with them as well) when Zach and Amanda came in. They had just signed their contract to build a brand new home and were very excited. They wanted to tour the model home I was manning to get some ideas and I struck up a conversation. Come to find out, they were perfect examples of first-time buyers taking advantage of the tax credit. Not only that, they are also getting married right before they move into their brand new home. It is a pretty cool story.

So, thinking about how to capture the moment – I asked if I could go over a few questions with them and record their response (the new iPhone 3 GS – should be standard issue for all sales executives). (You can see the results below – which we uploaded onto Simmons Homes Youtube account, published it on Simmon’s Facebook page and then tweeted out the message.)

After they had agreed their video could be posted online, I asked another question…

“Are you on Facebook?”

Amanda replied emphatically – “Yes, I am on Facebook all the time!”

I asked the next logical question, “Are you a fan of Simmons Homes yet?” – To which she replied, “No, I didn’t know you had a page – but I will be now.”

And here is where it got fun. I asked “Hey, would you mind, as you take pictures of your home and share them with your friends and family, would you also share them on the Simmons Homes wall?” She loved the idea and said, “Of course I will, that is a great idea – we are so excited!”

It is also worth noting – the sales executive that had sold the house hadn’t introduced this new “web 2.0″ script yet. This is a great way to stay engaged with the customer and also encourage them to spread the word for you. A builder doing a good job should be able to track 20-30% of their sales from WOMM – or word of mouth marketing. Social media allows for this to happen faster and to reach more people than ever before.

How can you ask your customers to engage with your company?

  • Can I just say I am so very jealous that you have the new iPone with video! I want one but I am on Verizon and do not want to go to AT&T. Fantastic idea to ask buyers why they purchased their home now! LOVE IT!

    • You should get it – make the switch – all the cool kids are.

  • Can I just say I am so very jealous that you have the new iPone with video! I want one but I am on Verizon and do not want to go to AT&T. Fantastic idea to ask buyers why they purchased their home now! LOVE IT!

    • You should get it – make the switch – all the cool kids are.

  • Mike,

    I just happened to stumble upon this post and shared it with my facebook page. I’ve been promoting this same thing using the Flip video recorder too. Great job!

  • Mike,

    I just happened to stumble upon this post and shared it with my facebook page. I’ve been promoting this same thing using the Flip video recorder too. Great job!

  • Right on the money! This is so simple, when like you, one knows how to leverage 2.0. It just shows how much our builders and sales agents need to become Web 2.0 savvy. I believe it is your in-depth understanding and comfort with SM methods that allow you to naturally think of high impact solutions.

  • Right on the money! This is so simple, when like you, one knows how to leverage 2.0. It just shows how much our builders and sales agents need to become Web 2.0 savvy. I believe it is your in-depth understanding and comfort with SM methods that allow you to naturally think of high impact solutions.

  • Rick – I love the Flip video recorder… it does a fantastic job for those who’s IT departments don’t support the iPhone.

    Testimonials are critical and should certainly be #1, but don’t forget to find ways to show off your community and its amenities and surroundings using video as well.

    http://www.realliving.com (not my website!) offers fantastic “community” videos that highlight attractions in the townships or cities where their listings are located. It’s like a video testimonial for the location.

  • Rick – I love the Flip video recorder… it does a fantastic job for those who’s IT departments don’t support the iPhone.

    Testimonials are critical and should certainly be #1, but don’t forget to find ways to show off your community and its amenities and surroundings using video as well.

    http://www.realliving.com (not my website!) offers fantastic “community” videos that highlight attractions in the townships or cities where their listings are located. It’s like a video testimonial for the location.

  • Love all the comments and feedback! Thanks everyone.

  • Love all the comments and feedback! Thanks everyone.