Follow Up: Nobody’s Doing It, What About You?

Posted by
Mike Lyon
Date
 March 11, 2010

Send a message to your competitor and tell them, “I’m going to follow up with your leads.”

Thanks to the super expensive ($199) video equipment and a steady hand, I have a few clips to share from the International Builders’ Show. Might be a bit raw but the sound is good. Here we are behind the scenes at the International Builders’ Show talking to a crowd about follow up.

In today’s market it’s very important to find out what happens to your leads. In the following clip you’ll get a graphic view of what really goes on with lead management.

Don’t pull a Tommy Boy. There are many ways to nurture and grow that relationship. We do this by implementing a specific process.

Nicky Joy says it best, “Follow up is your first customer service test.” This is how people see what it’s like to do business with your company. Most people can’t make it past this first test. When we talk about follow up we need to be fast.

Check out the video and tell me what you think. What is one thing you’ve learned about follow up?

This is the first of a 4 part series of from IBS if you’d like to see the whole play list, here’s the link.

Or keep an eye out for my next post!