Will the iPhone 4 Help You Sell More Homes?

Posted by
Mike Lyon
Date
 June 16, 2010
Comments
One comment

I think, more importantly, the question is how will these new super smart phones continue to change how we sell homes? I shot a quick video of my thoughts.

The long awaited iPhone 4 will soon be coming to a store near you. Steve Jobs revealed the new iPhone 4 last week. This new smart phone has a lot of new hardware updates and features as well as a new sleek look, all of which you can see here. One of the new features has the potential to change the landscape for sales professionals that will use it. The new Face Time video calling feature will give agents who really like to sell “face to face” (don’t we all) the ability to do so via their new iPhone 4 video. This feature gives you the ability to talk face to face to anyone else using the iPhone 4 (wi-fi only for 2010, but you know they are pushing this for 3G, and it is open so I am sure we’ll be talking to other phones too). You can show properties, talk to customers and give them updates on their home construction or whatever your selling heart desires. The ability to connect on this level is going to be a huge game changer.

Another slick new feature is the 720p HD video which eliminates the need for an additional camera like the Flip or Kodak. So if you have been jonesin’ for a HD pocket camera and debating whether or not to upgrade to an iPhone – this should help you make that decision. On top of that, it looks like the photos you can take will kick butt with the new 5 mp lens.

Along with the new 720p HD video, you now have a full featured tool to edit all that content right on the phone. Apple announced the new iMovie for iPhone, the demo was pretty cool. My mind is racing with all of the possibilities. Think about recording a quick video intro to a property, pulling in 10-15 photos of the home with a Ken Burns effect, finishing off with another video message and including a nice music overlay and titles, all while in your car outside of the home. Crazy right?

Video is one of the most underutilized tools for selling homes. The more comfortable you are with video the better off you will be. You can’t get more comfortable than having this rocket right in your pocket.

Now – if AT&T would just improve their network. It’s not too bad in my neck of the woods but I know others who complain.

So, are you thinking about a new smartphone? I am still on the fence but my “apple-fanboyness” is drawing me in to the iPhone 4. If you are comparing the latest phones, check out the helpful infographic below from Mashable.

What do you think? Will you be buying the new iPhone 4 and how do you plan to use it in your business?

Below is a video ad of the cliffnotes version of the keynote.

  • Del Barbray

    The only thing that I can say about the new Apple iPhone 4 after watching your video, Mike is WOW!
    This new iPhone is going to allow real estate agents to manage their time better and complete tasks quicker without having to have additional equipment like a “Flip”. I continue to be amazed at all of the possibilities that social media and tools like smart phones open up for someone like me once I understand how to use them. I am learning more and more each time I read one of your articles and/or view one of your videos.
    Thank you for giving me a better understanding of social media and smart phones and on how to incorporate them into my business so that I can be more successful.
    Keep up the good work.
    Regards,
    Del Barbray