This weeks chart addresses the second most significant barrier to social media adoption – “Inability to measure ROI”.
Builders are still working this out – but we are seeing some great results. Just wanted to share. Read the article here: New Chart: Social Media: Most Effective Tactics Are the Most Difficult to Measure Quantitatively
Their advice – “Don’t employ less effective tactics for the sake of measuring ROI. Consider the value of qualitative factors to gauge more effective tactics.”