Ashley is a marketing strategist with 5+ years of agency and corporate experience specializing in the homebuilding industry. She brings together digital strategy and grassroots marketing to connect prospective buyers with communities. From paid advertising, website management, and digital campaigns to grand openings, realtor events, and on-site promotions, her focus is simple: turning traffic into leads and leads into sales.

Before joining Do You Convert, Ashley worked at Dream Finders Homes, BUILDER magazine’s 2025 Builder of the Year, where she led national marketing campaigns across multiple divisions and markets, working closely with sales teams and division leadership on various projects. Before finding her passion for homebuilding, Ashley worked at advertising and public relations agencies, supporting consumer technology and lifestyle brands through media relations, influencer campaigns, and product launches.

Ashley earned her Bachelor of Arts in Business and Professional Communications with a minor in Mass Media from the University of Central Florida. Born and raised in New York, she still loves trips back home but now enjoys life in sunny Ponte Vedra Beach, Florida, where you can usually find her with an iced vanilla latte in hand and her golden retriever, Zeus, by her side.