Some homes are made for people. This one was made for dogs. (The people just get to come along.)

When Pahlisch Homes asked us to build a campaign for Meridian, a community in Bend, Oregon surrounded by paved trails, green spaces, and a stone's throw from Pine Nursery Park, we had a choice: lead with the features, or lead with the feeling. We went with the feeling. Specifically, the feeling of a dog who has just found his forever home and wants everyone to know it.

The campaign puts dogs front and center, literally. Every piece of copy is written from the dog's point of view. The human is a supporting character. The dog is the decision-maker. Because if you're a dog owner and you're shopping for a home, this community was basically built for you, and your dog already knows it.

Thank you to the Pahlisch Homes team for trusting us to hand the mic to the dogs. We had entirely too much fun with this one.

Video production by Pahlisch Homes.