Every brand reaches a point where it's essential to assess and audit its collateral to ensure it still reflects both who they are now and who they're becoming. Regal Homes recently reached that moment with the introduction of their luxury product line. Their existing materials no longer matched the elevated, luxurious, beautiful, and timeless image they envisioned. Through a collaborative process of moodboarding and creative exploration, we partnered with their internal team to define a refined art direction and develop a fresh suite of collateral. Congratulations to Regal Homes—we're proud to call you a builder partner.
Scope of Work
Discovery,
Moodboard,
Collateral Update,
Signage Program
Scope of Work
Discovery,
Moodboard,
Collateral Update,
Signage Program
