Inspired by luxury retail, the Golden Key campaign leveraged exclusivity and urgency to re-engage dormant, middle-funnel leads through a lifestyle-driven narrative of “unlocking access.” Rather than chasing new traffic, the campaign activated existing CRM leads through a seamless, high-end brand experience spanning teaser emails, custom landing pages, digital ads, and on-site signage. In close partnership with Torri Knight, Creative Manager at Pahlisch Homes, and our digital team, prospect feedback was used to refine incentives and deploy lifecycle and remarketing strategies that successfully reawakened long-term leads; proving that older prospects remained highly viable with the right messaging. The results were striking: a 9.6% landing-page conversion rate compared to a 0.33% site average, a 10% lead-to-sale conversion rate, and a 36% month-over-month sales increase, with more than 80% of sales directly attributed to the promotion, achieved without increasing ad spend.