Karla Tuten and Laura Owenby dive deeper into the branding process for BanksTwenty, a master-planned community in Raleigh, North Carolina. Walk through the collaborative branding journey with us in this edition of Beyond the Artboard, where alignment of vision, design, and real-world constraints was key to the project’s success. Karla and Laura share how stakeholder input, site visits, and data-driven insights shaped everything from messaging and amenities to typography and signage. A lesson that a cohesive and strong foundation of brand not only cements the identity of the community, but also weaves seamlessly into marketing materials, amenities, and the built environment - ultimately leading to efficiencies and faster results.
