Have you made resolutions for this year? Why not add a “Create a best-in-class online sales program” to that list? I recently had a conversation with a very large home builder about starting an online sales program and they basically said, “Mike, we like to make slow and calculated decisions. We will get there eventually, …
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(video) Builder Magazine Interview with Denise Dersin 0
Recently at the Pacific Coast Builders Conference (PCBC), I was interviewed by Denise Dersin, Editor and Chief of Builder Magazine, on the topic of converting more online browsers to buyers. You can use the link below to view the video or click here. We talked about a secret shop of 261 communities with NewHomesDirectory.com to …
Read MoreBuildtopia Launches BT Lead 0
Buildtopia is launching BT Lead – a scaled “light” version of their BT Sales product (which is fantastic). Here’s the quote from Beau Engman: “With BuildTopia’s BT Lead, companies have a powerful sales and marketing tool, accessible any time, anywhere, at an effective cost,” said Beau Engman, President of BuildTopia. “Once the current cycle in …
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