[Video] All Leads Are NOT Equal

Posted by
Mike Lyon
 April 7, 2015

Not all leads are created equal, so you need to create separate follow up processes for different kinds of leads. Don’t confuse a lack of response for the prospect not being interested. You may simply not be maximizing your follow up effectiveness. Watch the video below for examples of exactly what I mean.

Take some time today or later this week to create a deeper approach to how you respond to each major type of lead. Don’t try to create artificial intelligence, but take action on what makes the most sense. I know you’ll be pleasantly surprised by the results you’ll see.

Video Link

  • Blair Kuhnen

    Great post/video Mike! One of the best quotes that supports your position on leads comes from my friend Clint Henderson (at HotOn) with regard to leads not being followed-up, “They are going to buy, just not from you,”

    A little harsh maybe, but spot on. While less than 5% of visitors will fill out lead forms, those that do are clearly in-market. We produce a lot of leads at NewHomesource.com, but follow-up is what makes the difference.

    Thank you for helping builders across the U.S. improve their online sales process. You have made a real difference for many builders.


    • Thanks for the note Blair. You are right…they will buy somewhere. Hope you are well!