All Posts Tagged Tag: ‘home builder’

Myers Barnes – Secret of New Home Sales Negotiation (interview) 0

I get to interview Myers in this latest post on his new book Secrets of New Home Sales Negotiation. Listen to him drop some knowledge and explain why it is critical to “teach your sales team to protect profits”. About the Book: Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time. This …

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Posted on: 11-1-2011
Posted in: Interviews, News

Follow-up is the Critical Precursor to the “Close” 0

Is your sales process truly centered on lead generation? Is your lead-to-conversion rate as high as it could be? According to research conducted by Marketing Experiments , up to 80 percent of sales leads are wasted on a regular basis. Lack of correct follow-up is one of the key culprits. Follow-up is a critical component …

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Posted on: 11-3-2009
Posted in: Best Practices

Builders Unite for Social Media and Internet Training 0

This week was the first in the Social Media Boot Camp series and OSC University. It was a blast! We had over 75 attendees at the sessions.  It was my goal to create an active environment where we could come together not only to talk about best practices and how to execute, but also to …

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Posted on: 07-31-2009
Posted in: News, Online Marketing Experts

Guest Post: Industry Best Practices Prospect Code List 0

By Erik Cofield Every company, especially builders, should have a contact management system. A more advanced contact management system allows you to manage the relationships of your customers and is referred to as a CRM (Customer Relationship Management). In these types of systems, including BuildTopia’s BTSales, one should have defined codes for all contact types, …

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Posted on: 03-27-2009
Posted in: Best Practices

Encounters are the new “Visits” 0

Myers Barnes has a great post over on his blog – Visits are Out. Encounters are In—And Encounters Can Occur On-site or Online. He comments: In the old economy, prospects shopped by the process of elimination. They would drive around, build their short list and eventually settle on their new neighborhood and home. In today’s …

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Posted on: 10-2-2008
Posted in: General