OSC University

Consulting

VIP REGISTRATION

Are you looking for powerful strategies to implement or enhance the Online Sales Counselor (OSC) position? Take part in live virtual training sessions that come directly from my experience in the trenches, along with best practices utilized by homebuilders across the nation. Fill your arsenal with tips and strategies to increase your appointment-setting ratios and increase the value of your position.

In the live platform, you will have the opportunity to engage and interact with me and other top producing OSCs from across the nation. This collaborative learning experience will keep you operating at peak performance. If you are serious about your career,  this training is just what you have been looking for.

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Virtual training sessions conducted every 3rd Thursday at 1:00 Central Time. Recordings will be available to attendees. Dates and topics are subject to change.

Series Overview

Online Sales Counselor Defined – Jan 19th

  • Review the latest statistics for Internet shoppers
  • Outline of the OSC position
  • How this position has evolved over the past few years

Developing a Bullet-Proof Online Sales Program – Feb 16th

  • The key components for building your online sales program
  • Implementation best practices
  • Understanding integration with all marketing sources

The Online Sales Process – Mar 15th

  • What happens when you get that lead
  • Creating a follow-up program that gets results
  • Define your short-term follow-up schedule

Creating Your Email Templates and Scripts – Apr 19th

  • Sample scripts and templates
  • Thought-provoking, qualifying questions that invoke responses
  • The most common objections and how to overcome them

Utilizing a CRM – May 17th

  • Selecting the right customer resource management (CRM) plan for your business
  • How to manage the data in your system through classification and segmentation
  • Manipulating data for increased conversions

Don’t Fear the Phone – Jun 21st

  • How to best utilize the phone to set appointments
  • Keys to leaving powerful voicemails that get results
  • Review call frequency and the best times to contact leads

Long-Term Follow-Up – Jul 19th

  • How to stay visible using email campaigns
  • Establish your 12-month e-marketing strategy
  • Best practices for email marketing

Manage the Handoff from OSC to onsite agent – Aug 16th

  • Best practices to manage the appointment setting process
  • Insuring that you don’t drop the ball
  • Increasing your “appointment kept” ratio

Mastering Video Email – Sept 20th

  • How to get better responses from generic and aged leads
  • Getting over your stage fright – how to feel more comfortable in front of the camera
  • Setting up the easiest video email program

Using Social Media for Lead Generation – Oct 18th

  • Review the latest statistics on how your consumers are using social media
  • See which tools have the most impact for home builders and sales executives
  • Learn what social media can and can’t do
  • How to establish social media procedures for your company

Making the Connection with the Sales Team- Nov 15th

  • Proven methods on ways to develop better relationships with the sales team
  • Tips on how to run a successful sales meeting
  • Handling the tougher Sales Executives who aren’t fully on board with your position

OSC All Stars- Dec 20th

  • Interviews with the country’s top Online Sales Counselors
  • Tips and best practices to help you increase conversion rates
  • Answers to the “tough” questions. Results from the trenches.

Browsers to BuyersAll registrants will receive a complimentary copy of Browsers to Buyers – Proven Strategies for Selling New Homes Online – a $24 value!

All training sessions will be conducted live and will have an interactive forum at the end to ask questions of the instructor and class members. Recorded versions are available for access for on-demand training.