Monthly Archive for: ‘July, 2010’

Have You Shopped Yourself Lately? 1

Looking to increase conversions? Think like a customer. O.K., so you’re a successful homebuilder. Fantastic. And you’re marketing online—and maybe even taking advantage of an Online Sales Counselor to increase prospect interaction, response and conversions. Even better. Still, you’re probably starting to realize it’s no longer O.K. to just sit back and wait for homebuyers …

Posted on: 07-29-2010
Posted in: Best Practices

Secrets of Success from Online Sales Counselors 1

Earlier this year, I had the great opportunity to present at the International Builders’ Show. As I was preparing, I sent out this message on Twitter: “Preparing the presentation for IBS, anything specific you would like to hear?” In no time, a user responded, “How about you only talk about the stuff that works.” I …

Posted on: 07-20-2010
Posted in: Best Practices, Interviews

BuilderRadio Podcast – New Tools to Communicate with Your Prospects and Buyers 0

Be sure to stop over and check out the new podcast of an interview I did with my friends at > In this interview, we discuss the following strategies for upgrading your sales tools: 1. Lose the ‘Dumb Phone’ A smart phone, such as the iPhone, is like a Swiss Army Knife for communication. It’s …

Posted on: 07-14-2010
Posted in: Best Practices, Interviews, Online Marketing Experts, Online Trends, Resources & Tools

Video Interview – Building a House and a Blog at the Same Time 3

Building a home is an experience, not a transaction. Alaina Money, Sales Manager at Garman Homes, has taken this reality to the masses with her blog, buildlikeagirl.biz. Having sold many homes, Alaina decided she needed to get the perspective of her buyers. Convinced it would make her a better sales manager, she went into the …

Posted on: 07-8-2010
Posted in: Best Practices, Interviews