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Monthly Archive for: ‘December, 2008’

Weekly Hotlinks – The Frozen Ponytail 6

It was 9 degrees here this morning – but that didn’t stop my wife from getting up early to go running in the dark. I figured if she was disciplined enough to get up, brave the cold and come back with a frozen ponytail – then I could do my weekly hotlinks post. There were …

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Posted on: 12-22-2008
Posted in: hotlinks

Q.A. Where to start – with a limited budget? 0

I received this great question from Leigh on the East Coast: I bought your book about a year ago and it has been my online marketing bible. At the time, I was the marketing director for a small-ish real estate firm. Eventually one of my builders needed more & more from me so that is …

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Posted on: 12-18-2008
Posted in: Question & Answer

Buildtopia Launches BT Lead 0

Buildtopia is launching BT Lead – a scaled “light” version of their BT Sales product (which is fantastic). Here’s the quote from Beau Engman: “With BuildTopia’s BT Lead, companies have a powerful sales and marketing tool, accessible any time, anywhere, at an effective cost,” said Beau Engman, President of BuildTopia. “Once the current cycle in …

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Posted on: 12-16-2008
Posted in: News

Weekly Hotlinks 4

Here are some hot articles from this past week. Love this post – very relevant – The 80/20 Rule for Social Networking. I actually have 2 Facebook accounts – one personal, and one professional. Jim at Newhomesdirectory.com has a great one about Space Optimization – The New Marketing Frontier This is a concept that explores …

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Posted on: 12-15-2008
Posted in: News

Twitter for home builders 6

Twitter is gaining some steam in the home building community. So is anybody listening? I think so… Will consumers respond? I hope so… I do think that builders will have a better chance connecting with Realtors first – since this group might want to hear their message – especially if it will help them sell …

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Posted on: 12-12-2008
Posted in: Online Trends

Q.A. How to get a response from “generic” leads 6

Q. Mike, We get many internet leads from Move, New Home Source, etc., which often come with only email addresses. We promptly respond to these emails, with, what we feel is a “wet the appetite” response. We rarely get a return call or a visit. How do we convert these inquiries to traffic? Alan A: …

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Posted on: 12-11-2008
Posted in: Question & Answer

Google Mobile Adwords for Real Estate 0

Google announced on their Official Google Mobile Blog that Adwords advertisers can now target their ads to searchers using iPhones, G1 or other mobile devices. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop …

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Posted on: 12-10-2008
Posted in: News, Resources & Tools

See you in Vegas – International Builders Show 8

Come join me at the International Builders Show in Vegas, where I’ll be speaking for the second year in a row. I am honored to share the stage with Stephen Feltner from Move.com, the #1 online real estate network and Tom Nelson of NDG Communications. If anything, it will definitely be an entertaining presentation. These …

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Posted on: 12-9-2008
Posted in: News

Doyouconvert.com iPhoneified 6

Attention fellow iPhone users. This blog has been iPhoneified. I think this is one of the first “builder marketing” blogs optimized for the iPhone. Much easier browsing and faster access to the content – rendered specifically for your iPhone (or iPod Touch). For those of you using Shilackberry’s or sub-standard smartphones – you’ll just have …

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Posted on: 12-8-2008
Posted in: Fun Stuff

Weekly (maybe) Hotlinks Post 0

I am going to do my darnedest (I have a fear of commitment) to create a weekly “Hotlinks” post that will have a roundup with some the best articles for Internet Marketing and Sales. So let’s get it started (late) for last week: Dawn Sadler has 2 this week. I really enjoy her articles. First …

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Posted on: 12-7-2008
Posted in: Online Marketing Experts
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