Browsers to Buyers
Whether you have a commanding internet presence or you are stuck in the digital dark ages, the newly revised edition of Browsers to Buyers will deliver the proven methods necessary to develop or improve your online new home sales. This essential guide provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you generate more prospects and create more qualified buyers. Industry insider Mike Lyon reveals the trade secrets that promise to turn more contacts into contracts and convert more of your Browsers into Buyers.
What you’ll find inside:
- The Online Sales Formula and Process
- Proven ways to increase leads and appointments
- How to hire just the right person as your Online Sales Counselor and how to structure that position
- The necessary components of an attention-getting homebuilder’s website
- Online Marketing that’s tailored specifically for homebuilders
- A detailed overview of the Follow-Up Process
- E-mail examples and phone scripts that produce results
- How to track and measure the success of your program
- And much, much more…
Praise for the 2nd edition of Browsers to Buyers:
The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.“
Our online sales rate has increased nearly 300% since utilizing Mike Lyon and the concepts in the book. We just hired our third full time Online Sales Counselor, and I know this is a key part of why we’re beating all the national trends.
Sales Director – Heartland Homes
Mike Lyon is master of the internet who delivers his message from the
trenches, and what he teaches not only makes sense, but is simple to
follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.
President – Myers Barnes Associates New Home Sales Training