Browsers to Buyers
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By Mike Lyon
Preview Inside »Investment: $39.95
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Why You Need This Manual
Whether you have a commanding internet presence or you are stuck in the digital dark ages, Browsers to Buyers will deliver the proven methods necessary to develop or improve your online new home sales. This essential guide provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers. Industry insider Mike Lyon reveals the trade secrets that promise to explode your online sales and convert more of your Browsers into Buyers.
In This Manual You Will Learn:
- The Online Sales Formula and Process
- How to hire just the right person as your Online Sales Counselor and how to structure that position
- The necessary components of an attention-getting homebuilder’s website
- Online Marketing that’s tailored specifically for homebuilders
- A detailed overview of the Follow-Up Process
- E-mail examples and phone scripts that produce results
- Tips on selecting the best Leads Management System
- How to track and measure the success of your program
- And much, much more…
What industry leaders are saying
“Mike personally developed one of the most powerful online marketing programs in the home building industry. After successfully launching, expanding, and managing the program, he is now giving back to the industry and sharing his knowledge with his new book. I highly recommend this book for anyone launching an online marketing program in the home building industry."
Stephen Feltner
President- New Homes & Rentals – Move.com
“Mike Lyon is master of the internet who delivers his message from the trenches, and what he teaches not only makes sense, but is simple to follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.”
Myers Barnes
President – Myers Barnes Associates New Home Sales Training
“The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.“
Greg Simmons
Simmons Homes
“The overwhelming thought I had throughout the book is ‘every home building sales and marketing professional needs to read this book and deploy its principles’. You talk about a simple A-Z guide to success; ‘Browsers To Buyers’ is it. This is a must for every new home builder. “
Jim Adams – CEO
NewHomesDirectory.com
“Mike is one of the true conversion pros in the homebuilder online sales space. He not only follows best practices, but creates them as well.”
Blair Kuhnen
VP of Marketing – Builder Homesite Inc.
“Mike has consistently been a top performer in converting internet leads into home buyers. Yet, what really sets him apart is his drive to help others be successful as well. His book is a must read, not just for the online sales counselors but also for executive management.”
Tom Sieger
Director of Sales – Customer Velocity
“Thanks again for blazing the trail. We sold 22 homes last year with the basics of your system and overall sales growth is going to be 30% over the previous year. All while spending $500,000 less on marketing!“
Kevin Oakley
Director of Marketing – Heartland Homes, Inc
“Sales and Marketing Managers should not delay in providing this well written manual for their OSCs and they definitely need a copy for themselves too. You will not find a more informed resource than Mike. He has a passion for this industry and it shows in this excellent manual. Follow Mike’s advice and you will close more online leads and make more money!”
Leslie Loveless
Online Sales Counselor – Standard Pacific Homes
“Mike Lyon’s Browsers to Buyers is a true masterpiece, Powerful! A must read for anyone who wants to successfully carve out their own niche in the Internet industry! Since I have implemented his methods, my traffic has practically doubled. I am actually setting appointments!”
“Z” Zionette Vincent
Online Sales Consultant - K. Hovnanian Homes
“For anyone interested in Mike’s new manual, I can speak from experience and highly recommend it! I am a sales executive that has benefited first hand from Mike’s online leads. I can’t stress enough his importance in my growth in sales!”
Mario Avila
Sales Executive – Simmons Homes
