Check out this month’s issue of Sales and Marketing Ideas. SMI is the National Association of Homebuilder’s Sales and Marketing Council’s industry magazine.
I wrote a piece called Working the “Long Tail” of Leads – How to leverage technology to revive your old prospects. It is a straightforward process that you can start using today to convert more of these aged leads and prospects to sales.
Here is the direct link to the article on pg. 32
P.S. Thanks to Sonora Munks for all her hard work on the mag!