I recently had the pleasure of skyping with Jeff Turner, president of Zeek Interactive. Jeff specializes in cutting “through the communication hype to get to the heart of what matters for your business”. If you aren’t familiar with Jeff and his work, find out more at his website.

One of the topics that came up during our conversation was branding, positioning, and what it really means. Are you simply selling homes, or building a relationship? A sense of community. A long lasting relationship. This is not accomplished by using the basics of technology, but rather raising the bar to a different level. We dug into some real life examples to the “secret sauce” of community, and getting your buyers to believe in your company, values, and brand.

Check out the video below:

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