Have you made resolutions for this year? Why not add a “Create a best-in-class online sales program” to that list? I recently had a conversation with a very large home builder about starting an online sales program and they basically said, “Mike, we like to make slow and calculated decisions. We will get there eventually, …
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Video Interview with Steve Shoemaker – Ideal Homes 6
I had the pleasure of sitting down with Steve Shoemaker, Marketing Director with Ideal Homes. They are the largest home builder in Oklahoma and he is constantly fine tuning his marketing efforts. His focus in 2009 will be enhancing their online presence and follow-up process with leads. The best part is when he starts taking …
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