Batman Has an iPhone – Do You?
Lose the dumb phone! You’ve got to have the right tools to be cool. But more importantly you have to have the right tools to run your business.
Real estate is visual. What’s the best way to convey that to potential buyers? Shoot a video. Use your smart phone, or if you want to make a very minor investment in the same tool I used recently at the International Builders’ Show then for just $199 you can buy a flip mino. It’s a little tiny camera, but it packs a big punch.
Take a look at this video, (Shot with my flip mino) the third in a series from my presentation at IBS. This will give you some great tools and ideas to work with to enhance your real estate business.
Let’s talk about content ideas.
What is your secret sauce? Throw out some content ideas.
To view the 4 part series click here.
Win By Default: Do You Have A Process?
Can you build a house if you don’t have a foundation? Why would you think you can set appointments with your online leads without an online sales foundation? That foundation is your process.
Here’s another behind the scenes look at one of my presentations at the International Builders’ Show. In this second of a 4 part series I’m talking about the online sales process.
It starts with a lead, but you need both short term and long term follow up. The goal is to invoke a response. Once you do that you can qualify the prospect. The bottom line goal is to set the appointment. We do that by using a process.
Set time up front developing this process and you’ll be ahead of your competition.
What is your process?
To take a look at the entire 4 part play list click here.
All Day Internet & Social Media Workshop: Home Builders Association of Northern California
I am excited to be presenting a Internet Marketing & Social Media Full Day Workshop at the Home Builders Association of Northern California on March 25th. We would love to have you join us!
Morning Session
Social Media Success: Creating Powerful Communities Online TO Boost Traffic and Sales
Date: Thursday, March 25
Time: 9:00 am – 12:00 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
Are you searching for answers on how to use social media such as Twitter, Facebook, YouTube, and LinkedIn to increase sales? It can seem overwhelming, but have no fear—we can get through this together!
Take control of your own digital network, and use these tools to reach out to more people, connect with more Realtors, and engage current and past customers—without spending any more of your marketing dollars.
Learning Outcomes:
- Learn how to touch your sphere of influence through Social Media
- Discover ways to quickly implement Social Media into your business plan
- Maximize your impact by interacting on sites such as twitter and facebook
- Engage and grow your online community
- Utilize free tools and tricks to increase your business without busting the marketing budget
Afternoon Session
Converting Browsers to Buyers: Proven Strategies for Selling Homes Online
Date: Thursday, March 25
Time: 1:00 pm – 4:30 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
We all know buyers are starting their search on the web and know of our communities before ever walking in the door. Whether you have a commanding internet presence or you are stuck in the digital dark ages, this intensive half day seminar, Browsers to Buyers, will deliver the proven methods necessary to develop and dramatically improve your online new home sales. This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers and explode your sales goals.
Learning Outcomes:
- Learn about the online sales process
- Discover ways to engage leads quickly and effectively online
- Maximize your lead capture rate by setting appointments from your website
- Attract and capture qualified traffic
- Implement a plan to meet and beat your sales goals
Follow Up: Nobody’s Doing It, What About You?
Send a message to your competitor and tell them, “I’m going to follow up with your leads.”
Thanks to the super expensive ($199) video equipment and a steady hand, I have a few clips to share from the International Builders’ Show. Might be a bit raw but the sound is good. Here we are behind the scenes at the International Builders’ Show talking to a crowd about follow up.
In today’s market it’s very important to find out what happens to your leads. In the following clip you’ll get a graphic view of what really goes on with lead management.
Don’t pull a Tommy Boy. There are many ways to nurture and grow that relationship. We do this by implementing a specific process.
Nicky Joy says it best, “Follow up is your first customer service test.” This is how people see what it’s like to do business with your company. Most people can’t make it past this first test. When we talk about follow up we need to be fast.
Check out the video and tell me what you think. What is one thing you’ve learned about follow up?
This is the first of a 4 part series of from IBS if you’d like to see the whole play list, here’s the link.
Or keep an eye out for my next post!
(video) Epcon Communites Goes Tech at National Sales Conference
I’ve recently discovered, after presenting at Epcon Communities’ national sales summit, that Epcon agents are people who take action!
During the summit, I had the pleasure of sharing concepts with their sales team and builder partners on how to create digital communities. We talked about integrating new technology into the sales process.
After my discussion on incorporating video into the sales presentation about 12 sales executives didn’t just take notes, they took action. They went to Target and bought Flip Mino cameras (rumor has it security almost kicked them out for trying to negotiate a group discount)
You know me, I never go anywhere without my own Flip. While I was there I shot a few clips myself with some amazing individuals!
In the first interview, I talk with Phil Fankhauser the CEO of Epcon and the best-dressed man in the industry. He shared some great concepts the night before. Here is my favorite quote, “If the market is 17% off, doesn’t that mean we are 83% on?”
Next up is Nanette Overly, the VP of Sales and a dynamic individual discussing action steps for 2010.
And finally, Ed Barber, Sales Executive of the year for Epcon talks about how he is going to use video email to blow up his business in 2010. (plus he talks about his dog, Teddy Bear)
