Be sure to stop over and check out the new podcast of an interview I did with my friends at > In this interview, we discuss the following strategies for upgrading your sales tools: 1. Lose the ‘Dumb Phone’ A smart phone, such as the iPhone, is like a Swiss Army Knife for communication. It’s …
Read MoreAll Posts Tagged Tag: ‘social networking’
Is Social Networking a Waste of My Time? 3
“How in the world am I supposed to keep up with all of the Social Media stuff, I don’t have enough time as it is?” I hear this question just about every time I present on the subject. I just finished a great webinar with sales agents about social networking and building communities while building …
Read MoreReach your customers in a hyper-local Web 2.0 world 2
I was listening to a podcast the other day by a journalism teacher from New York who had done some research. He found multiple hyper-local bloggers who were clearing over $200,000 per year just by blogging on local news events. Basically, they attended local events and blogged about them and then sold their own advertisements …
Read More#pcbc09 Tweetup Video Post 11
We had a great time at booth 2134 and the official #pcbc09 tweetup – spearheaded by Rob Bivens @rbiv from Golden State Lumber (yes, a supplier people!) I put together a quick video highlight of the event. I asked a few of the folks there how they and their companies were using Twitter. At the …
Read MoreSocial Media Advice for Builders & Sales Execs 28
“Better to ask for forgiveness than for permission,” is how the old saying goes. We’re going to come back to that later. I wanted to rant a little on the social media thing. It seems that builders are reluctant to release some of the control to their local agents. Understandably, they are concerned about controlling …
Read MoreTwitter for home builders 6
Twitter is gaining some steam in the home building community. So is anybody listening? I think so… Will consumers respond? I hope so… I do think that builders will have a better chance connecting with Realtors first – since this group might want to hear their message – especially if it will help them sell …
Read MoreMarketing Tactics in a Downturn 10
Marketing Sherpa has a great chart of the week. It is a revealing graph on where advertisers will be spending their money in light of the “downturn”. The top two spots for increase will be Web 2.0 (Social Network Marketing) with an overall 28% increase and Email Campaigns, with a stunning 34% increase. The areas …
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