PCBC 2010 – Social Media Workshop for Sales and Marketing
Join me at PCBC for a hands-on session with some of the best and the brightest in the industry. Learn how you can turn social media into your own personal sales and marketing masterpiece.
Winning in a Web 2.0 World: A Social Media Workshop for Sales and Marketing >>
Date: June 8, 2010
Time: 10 AM- 4:30 PM
Description: The Rules of the Web are ever changing. In this full day session myself along with other industry leaders will help you get ahead on the game, know what the rules are, adhere to the process and make the most of the social media available to you.
Learning Outcomes:
Speakers:
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Mike Lyon, President, Mike Lyon Group, Inc |
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Jim Adams, CEO, NewHomesDirectory.com |
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Sarah Yaussi, Executive Editor, Hanley Wood - Big Builder |
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Jeff Click, President, Jeff Click Homes |
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Allison Buffom, Online Marketing Manager, SummerHill Homes |
The PCBC Sales Superstars
What better place to be in June than in beautiful San Francisco for the Pacific Coast Builders Conference? I am thrilled to be participating in an “out of this world” session with Jeff Shore and Jason Forrest.
Date: June 09, 2010
Time: 1:00 PM- 4:00 PM
Description: Join me and other industry leaders as we recharge your sales battery. Offering new innovative ideas for winning in the sales game and getting ahead in today’s technology based market. No longer are the average sales techniques working with home buyers. Get in touch with ways to set yourself apart from the others. This session will offer new ways to win in 2010.
Learning Outcomes:
Speakers:
Jeff Shore, Founder and CEO, Shore Forrest Sales Strategies
Jason Forrest, President, Shore Forrest Sales Strategies
Mike Lyon, President, Mike Lyon Group, Inc.
PCBC – Day 3 Video Post
It was a the last day of PCBC and I had the chance to interview two companies.
First was Lynette Rogers, Product Marketing Manager for James Hardie. The are by far the most active building supplier in the social media space. You can check out all of their efforts on Facebook, Twitter, Youtube and LinkedIn They were also actively promoting their social media efforts at the booth and by tweeting updates from the floor.
We also hear from Jim Adams, CEO of NewHomesDirectory.com about their industry PR Site called NHDBuzz.com. A free site to post stories and releases.
#pcbc09 Tweetup Video Post
We had a great time at booth 2134 and the official #pcbc09 tweetup – spearheaded by Rob Bivens @rbiv from Golden State Lumber (yes, a supplier people!) I put together a quick video highlight of the event. I asked a few of the folks there how they and their companies were using Twitter.
At the tweetup:
@juliesenter
@allijb
@cassandragrauer
@rbiv
@jim_adams
@graphiclanguage
@carolruiz
@bialav
@hometeam
@wwpa
@summerhillhomes
@jonjonbailey
I feel like I have missed some. Were you there? Leave a comment.
PCBC – Day 2 Video Post
Another jam packed day on Thursday. There was a lot of energy and it was busy with meetings.
In this video Sarah Yaussi from Big Builder, the hardest working journalist at the show, gives her impression of the show (I definitely echo her sentiments). She is overflowing with information and knowledge .
I talked with James Honeycutt, Director of Sales for Builder Homesite (BHI) – the Newhomesource.com guys. They have other great products to complete the “digital experience” for homebuilders.
Had lunch with the Bokka Group from Denver, they are now global getting ready to do some work in Australia. (I had to bribe Paula Huggett to go on camera – she pulled it off)
Stopped by the Move.com booth and talked to my good friend Dan Sargent – had him talk about some great advertising options for home builders.
We also did a live stream online – first one for the homebuilding industry – I’ll dedicate another post to that later in the week.
