Are you using old outdated methods to communicate with your prospects? Here I share a story about an encounter with a real estate agent while my wife and I were shopping for a home. She made the choice not to upgrade her process and now her 30 year old business is suffering because of it. …
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(video) Lead Generation – Managing Your Outbound Activities 1
At this year’s PCBC conference, I was asked to give a 2 minute tip sharing best practices of a sales executive that I worked with. In this video clip, I discuss lead generation and managing your outbound activities. Without a specific system or process the numbers I talk about here will sound unattainable, but I …
Read More(video) Builder Magazine Interview with Denise Dersin 0
Recently at the Pacific Coast Builders Conference (PCBC), I was interviewed by Denise Dersin, Editor and Chief of Builder Magazine, on the topic of converting more online browsers to buyers. You can use the link below to view the video or click here. We talked about a secret shop of 261 communities with NewHomesDirectory.com to …
Read MoreThe PCBC Sales Superstars 0
What better place to be in June than in beautiful San Francisco for the Pacific Coast Builders Conference? I am thrilled to be participating in an “out of this world” session with Jeff Shore and Jason Forrest. The PCBC Sales Superstars >> Date: June 09, 2010 Time: 1:00 PM- 4:00 PM Description: Join me and …
Read MorePCBC – Day 2 Video Post 9
Another jam packed day on Thursday. There was a lot of energy and it was busy with meetings. In this video Sarah Yaussi from Big Builder, the hardest working journalist at the show, gives her impression of the show (I definitely echo her sentiments). She is overflowing with information and knowledge . I talked with …
Read MoreSeth Godin – Marketing advice from PCBC – Video Post 28
Close your eyes (okay, mentally close your eyes). Picture a twelve year old girl who just won front row seats to a Hannah Montana concert. Now, picture Seth Godin presenting the keynote speech to close out PCBC. Now picture me, Mike Lyon, meeting Seth Godin. I am the Hannah Montana girl. For myself, my passion …
Read MorePCBC Day 1 Video Post 5
Day one at PCBC – busy with some great conversations and great folks. Was able to talk with Robert O’Shaugnessy, Director of Online Marketing at Graphic Language and Chris Graham, Director of Product Development and Marketing at Constellation. Will keep the video rolling. Getting ready for another great day tomorrow.
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