PCBC – Day 2 Video Post
Another jam packed day on Thursday. There was a lot of energy and it was busy with meetings.
In this video Sarah Yaussi from Big Builder, the hardest working journalist at the show, gives her impression of the show (I definitely echo her sentiments). She is overflowing with information and knowledge .
I talked with James Honeycutt, Director of Sales for Builder Homesite (BHI) – the Newhomesource.com guys. They have other great products to complete the “digital experience” for homebuilders.
Had lunch with the Bokka Group from Denver, they are now global getting ready to do some work in Australia. (I had to bribe Paula Huggett to go on camera – she pulled it off)
Stopped by the Move.com booth and talked to my good friend Dan Sargent – had him talk about some great advertising options for home builders.
We also did a live stream online – first one for the homebuilding industry – I’ll dedicate another post to that later in the week.
A Whole New Banner Ad – 4 Times Better
AdMission Partners with BHI to Provide Online Rich Media Display Ads for U.S. Home Builders
Some pretty cool stuff from Builder Homesite (NewHomeSource) and AdMission.
They have developed a way display multiple properties dynamically through banner ads. Basically, you create an ad template – then it pulls the latest details of the homes you have for sale. On top of all the technical footwork, they are getting better results! Check out the claims from users:
Early AdMission ad campaign participants experienced ad click-through performance that was more than double that of standard display advertising run concurrently on the site.
“Pulte Homes’ Orlando division began running the AdMission banner ads on NewHomeSource.com a couple of months ago, and we are also running four other promotional banner ads at the same time,” said Kristin Vuckovic, marketing manager for Pulte Homes’ Orlando division. “We get a very good click-through rate with our creative on NewHomeSource.com, but we were thrilled to find a click-through rate that is four times better as a result of using the AdMission style of ads.”
Want to see the “AdMission style” of ads in action? Click Here>> to view multiple banner ads displayed. Pretty sweet stuff! Be sure to view the KB Homes ad.
