How to Marry Traditional and New Media for Bliss-Filled Lead Generation Just because “new marketing” takes you in the direction of online/social media that doesn’t mean that traditional means should be shelved. The two can live in harmony, complementing one another to deliver the best outcome. Consider an integrated marketing strategy. This means that you …
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Reach your customers in a hyper-local Web 2.0 world 2
I was listening to a podcast the other day by a journalism teacher from New York who had done some research. He found multiple hyper-local bloggers who were clearing over $200,000 per year just by blogging on local news events. Basically, they attended local events and blogged about them and then sold their own advertisements …
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