All Posts Tagged Tag: ‘new home marketing’

Chart of the Week from Marketing Sherpa – Social Media 0

This weeks chart addresses the second most significant barrier to social media adoption – “Inability to measure ROI”. Builders are still working this out – but we are seeing some great results. Just wanted to share. Read the article here: New Chart: Social Media: Most Effective Tactics Are the Most Difficult to Measure Quantitatively Their …

Read More
Posted on: 02-13-2009
Posted in: Best Practices

Social Media Advice for Builders & Sales Execs 28

“Better to ask for forgiveness than for permission,” is how the old saying goes. We’re going to come back to that later. I wanted to rant a little on the social media thing. It seems that builders are reluctant to release some of the control to their local agents. Understandably, they are concerned about controlling …

Read More
Posted on: 01-15-2009
Posted in: Online Trends

Marketing Tactics in a Downturn 10

Marketing Sherpa has a great chart of the week. It is a revealing graph on where advertisers will be spending their money in light of the “downturn”. The top two spots for increase will be Web 2.0 (Social Network Marketing) with an overall 28% increase and Email Campaigns, with a stunning 34% increase. The areas …

Read More
Posted on: 12-2-2008
Posted in: Online Trends, Statistics

New Math for Builders 2

There is a new formula for builders. Let’s look at some of the latest numbers: 84% – The percentage of your homebuyers who use the internet to research new homes 12.1 Weeks – The average time it takes for Internet buyers to purchase a home – double the amount from 2006 94% – The percentage …

Read More
Posted on: 06-25-2008
Posted in: Online Trends, Statistics

A Whole New Banner Ad – 4 Times Better 4

AdMission Partners with BHI to Provide Online Rich Media Display Ads for U.S. Home Builders Some pretty cool stuff from Builder Homesite (NewHomeSource) and AdMission. They have developed a way display multiple properties dynamically through banner ads. Basically, you create an ad template – then it pulls the latest details of the homes you have …

Read More
Posted on: 04-7-2008
Posted in: News

Email Hacks for the New Home Sales Executive 0

I stumbled upon a neat little hack by accident and I’m pretty excited. Most cell phone companies have a free option of email to SMS. This is the ability to send an email which converts to a text message on a mobile phone. Big deal right, I get email on my iPhone already. Well, like …

Read More
Posted on: 03-18-2008
Posted in: Fun Stuff, General
Page 2 of 2«12