Are you looking for affordable ways to drum up new business? The tax credit has expired and many real estate marketing and sales departments are huddled in their conference rooms brainstorming ways to generate new business. In most housing markets, you still have a good percentage of shoppers out there looking for their next home. …
Read MoreAll Posts Tagged Tag: ‘new home marketing’
Follow-up is the Critical Precursor to the “Close” 0
Is your sales process truly centered on lead generation? Is your lead-to-conversion rate as high as it could be? According to research conducted by Marketing Experiments , up to 80 percent of sales leads are wasted on a regular basis. Lack of correct follow-up is one of the key culprits. Follow-up is a critical component …
Read MoreHow to Measure Your Traffic Sources 6
As you explore what new home listing services to utilize, it is extremely important to measure the results. It is not just about the amount of traffic but the quality of the traffic. Last week I created a poll and shot it out via Twitter & Facebook to over 1000 connections. The results are below. …
Read MoreGuest Post: CRM Is Your New Best Friend 0
Building Customer Relationship Management Software into the Sales Process By Dave Clements of Lasso Data Systems Other than idiosyncratic and superstitious quirks, like wearing the same clothes underwear from the grand opening until you make your first sale, there aren’t too many secrets left in the new home sales process. There is change, constant change, …
Read MorePredictions from Seth Godin 32
For those of you who haven’t heard yet – Seth Godin will be presenting at PCBC this year. I am pretty amped about this. It is exciting to see this industry embrace his theory. On that note – a recent post from Mr. Godin (may I call you Seth) highlights a few predictions: Prediction: there …
Read MoreGet Better Results Using Video Email 14
I wanted to share a tool that will help you stand out from the competition. Video email is an easy way to juice up your follow-up campaigns and get better results. With a small investment in a webcam and a free account from www.eyejot.com (ad free and customizable 99.00 per year) you can look like …
Read MoreVideo Post – Homebuyer Use of the Media 0
Another short video clip reviewing homebuyer use of the media. Not only are shoppers using online sources more – but marketers plan to increase their spending on “online sources” by 10% this year – you can see the eMarketer article here. (I really didn’t know the guy had a bad back, I felt bad)
Read MoreVideo Post – Understanding Your Internet Shopper 21
I recently had the honor of speaking at the BMC West Conference in San Diego. I thought I would share a few clips of the seminar on the blog. I hope you enjoy. This first clip explores the shopping habits of today’s home buyer.
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