(Video) 90% of Home Buyers Use the Internet, Social Media Power Tools
I’m going to try a new format and hope that you enjoy it. One of my biggest hurdles in creating content and sharing info on the blog is the process of getting it from my head to the written word. It is a serious challenge – plus I have to make sure my grammar is correct (I know you have seen the typos)
With that in mind, I am going to be posting video blogs as a way to share concepts, ideas and tips. Let me know what you think. I also need your help developing a theme. Any brilliant ideas or suggestions would be much appreciated. Don’t be shy. Leave a comment and let me know your thoughts.
Links and Info
Here is the link to the article summary from the NAR – It states that 90 percent use the Internet and, although buyers also use other resources, they generally start the search process online and then contact an agent.
Also, when buyers were asked where they first learned about the home they purchased, 36 percent of buyers said a real estate agent; 36 percent the Internet and only 2 percent from a newspaper.
Tweetable News
How do you manage all your social networks? Here are the details on the recent development of Tweetdeck connecting with multiple sources. Details >>
Hootsuite, a site that allows you to delay postings and updates, is adding the ability to connect with Facebook and LinkedIn. Details >>
Shout Out
Finally, a great job to the NAHB on connecting to the industry. Nick Barron has his hands full but is doing a great job.
You can find all their sources to connect with here >>
Anything I missed, anything to add. Please leave a comment below. Thanks!
The “cool kids” club
I had the great pleasure of presenting to the Builder 20 Group #33 “The Survivors” in Cleveland this week. By the way, Cleveland has a really clean downtown. Moving right along…I love presenting to 20 groups! You can be much more open, honest and transparent.
This was really a cool group of builders ready to kick this economy’s (you know what). If you are a builder looking for a powerful way to connect – you need to talk with the NAHB about their 20 Clubs. Here is a quick description:
The 20 Clubs are comprised of similar type builders or remodelers from non-competing markets who meet several times a year to share their wisdom and learn from each other ways to improve their operations and increase their bottom lines. Members share and compare financial information, look for trouble spots, and offer each other advice on how to increase their profit ratios and improve their performance
I also shot a quick “So what are you going to do when you get back” video. Thank you for the opportunity guys!
Featured in NAHB article – Future of Marketing New Homes
I had a few quotes featured in an article by Carol Ruiz, Vice President of red rocket LA, on 
Nation’s Building News
Jim Adams from NewHomesDirectory.com had some great lines as well. Stop over and read the article: Social Media Are the Future of Marketing New Homes
Weekly Hotlinks
Photo by joshbousel
Here are some hot articles from this past week.
- Love this post – very relevant – The 80/20 Rule for Social Networking. I actually have 2 Facebook accounts – one personal, and one professional.
- Jim at Newhomesdirectory.com has a great one about Space Optimization – The New Marketing Frontier This is a concept that explores dominating the search engine results.
- This one isn’t really related to homebuilding but will make you think – There’s Gold In Them iPhones. Some kid in his bedroom can make a million bucks just by writing a little application for the Apple phone.
- Here is a great one from 1000 Watt about replacing print with viable sources – Cut print, but fill the value vacuum – great quote from the article “They’ve stopped writing the big checks and sleep well for having done it.”
- Sad but necessary – NAHB Lays Off 52 Employees, Cuts Expenses by $11.5 Million I guess they are in the same boat as all of us. Learning how to become lean.
Manual Makes BuilderBooks.com
I am extremely excited to announce that Browsers to Buyers will now be carried by Builder Books, the publishing arm of the NAHB. I would like to thank Torrie and Jackie for the opportunity and all of their hard work!
