With the days of large advertising budgets long gone, national home builders need to shift to hyper-local marketing power, to local teams who understand the local culture.
Read MoreAll Posts Tagged Tag: ‘Mike Lyon’
Seminar in OKC with the Central Oklahoma Home Builders Association 1
I am honored to partner with the Central Oklahoma Home Builders Association to present a seminar on converting “Browsers to Buyers” in Oklahoma City on April 21st. This powerful seminar will provide an easy to follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers. Learning …
Read MoreVideo Post – Homebuyer Use of the Media 0
Another short video clip reviewing homebuyer use of the media. Not only are shoppers using online sources more – but marketers plan to increase their spending on “online sources” by 10% this year – you can see the eMarketer article here. (I really didn’t know the guy had a bad back, I felt bad)
Read MoreVideo Post – Understanding Your Internet Shopper 21
I recently had the honor of speaking at the BMC West Conference in San Diego. I thought I would share a few clips of the seminar on the blog. I hope you enjoy. This first clip explores the shopping habits of today’s home buyer.
Read MoreLive post from seminar at IBS #ibs09 6
I wanted to demonstrate the power of user generated content and the reach of new media. This blog post is done from my WordPress app on my iPhone – live from the seminar. Isn’t that a lovely audience? If you were there – leave a comment.
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