Follow Up: Nobody’s Doing It, What About You?
Send a message to your competitor and tell them, “I’m going to follow up with your leads.”
Thanks to the super expensive ($199) video equipment and a steady hand, I have a few clips to share from the International Builders’ Show. Might be a bit raw but the sound is good. Here we are behind the scenes at the International Builders’ Show talking to a crowd about follow up.
In today’s market it’s very important to find out what happens to your leads. In the following clip you’ll get a graphic view of what really goes on with lead management.
Don’t pull a Tommy Boy. There are many ways to nurture and grow that relationship. We do this by implementing a specific process.
Nicky Joy says it best, “Follow up is your first customer service test.” This is how people see what it’s like to do business with your company. Most people can’t make it past this first test. When we talk about follow up we need to be fast.
Check out the video and tell me what you think. What is one thing you’ve learned about follow up?
This is the first of a 4 part series of from IBS if you’d like to see the whole play list, here’s the link.
Or keep an eye out for my next post!
Video Interviews from the International Builders’ Show – Round 3
Last but certainly not least, here is the final round of videos from the International Builders’ Show. If you want to check out all the interviews from IBS, they are here on YouTube.
One of the highlights of the show for me was meeting John Fanning, the Co-Founder of Napster. (if you aren’t familiar with Napster, it is the service that basically turned the entire music industry upside down) He attended the Extreme E-Marketing presentation on Thursday and we spent a few minutes throwing around some video communication ideas.
Want some great marketing ideas from the best in Australia? Darren Mehl is the marketing manager for Metricon, Australia’s largest homebuilder. I spent half of my final day hanging out with him and the executive team soaking up as much as I could. Darren is extremely sharp and an all-in-all cool guy (its not just the accent).
Good thing I had my iPhone ready when I bumped into Extreme Makeover Home Edition, in the cab line. He shared some great stuff plus said some nice words about Simmons Homes. As I write this, I am working with Simmons on their third Extreme Makeover. (watch out, volume is high on this one)
I caught Jason Forrest from Shore Forrest in the hall after an event. I wanted him to talk about his new book, the 40 Day Sales Dare. I love the concept plus the interactive blogging from those who are on the dare.
Video Interviews from the International Builders’ Show
One of the best things about the International Builders’ Show is the opportunity to meet and learn from the best in the country. Below are a few videos from day 2 of the show.
I can’t say enough about Myers Barnes. He has inspired me on so many levels and is a force to be reckoned with in the homebuilding industry. He is one of the best New Home Sales Trainers in the country.
Myers talks about the current state of the market and what can be done from here to move in the right direction. If you watch only one interview, watch this one.
I had the chance to hang out with the group from LGI Homes based out of Texas. LGI Homes has been recognized as one of the top 200 builders in the United States and the only builder to increase closings and revenue over the last 3 years. Eric Lipar is the CEO and shares some successes from last year and aggressive (but from everything I have seen – attainable) goals for the future.
I grabbed Tom Nelson after his presentation with Myers Barnes. Tom is the founder of NDG Communications and had some powerful points for creating focused content for your marketing programs and how to make it work. (As a bonus, he tells you how to get your whole vacation to Vegas paid for)
Are you looking for a great system to mange your internet leads and prospects? You need to take a look at Lasso Data Systems. I was able to catch the CEO, Dave Clements, and ask him about the new QuickStart product starting at $39 per month and the great features of this system.
What are some takeaways from the show? Don’t be shy, chime in and leave a comment below.
Video Wrap Up from the International Builders’ Show
What a tremendous time in Vegas. The International Builders’ Show was a huge success with a new and refreshing energy in the air. I wanted to post a quick video with a few takeaways from the show.
Stay tuned over the next week as I upload a lot of great video interviews shot with some really cool people you should get to know. I tried posting from the show but 3G wireless just couldn’t keep up with the Flip HD. (here are some from the first day)
If you were there, please be sure to leave your comments below, maybe something you are going to implement that you learned from the show.
Off to Orlando next year (we will miss you Vegas!)
