New Home Feed Goes Live – Easily List Your Homes Online
Just finished up the demo for New Home Feed. It takes about 25 minutes for the presentation. It’s worth a look.
Demo Now Available: CLICK HERE
What’s the secret to selling homes? You can’t point to any one thing of course but instead would want to be sure you are using all the tools available. Included in your home-selling plan of course is the Internet. Pretty much everybody (90%) starts their home search online so it makes sense to have your listings online. But especially given how many builders, in this challenging market, are having to do more with less, it can be a challenge to get homes on to listing websites, and keep the information updated. Now there is a new marketing tool that does just that: newhomefeed.com.
This is NOT a listing website, New Home Feed instead partners with a variety of listing sites to get your listings on a wide network of both free and paid sites like NewHomeSource.com and NewHomesDirectory.com. Plus it tracks what sites are sending you traffic and the conversion rates from those sources so you can make improved marketing decisions about where to spend your money. You can update listings from newhomefeed.com or update from your site and plug it into to New Home Feed. What I like about New Home Feed is that it lets you be cost smart, and do more without spending big bucks.
Press Release:
A beta version of newhomefeed.com is now live. New Home Feed allows home builders, marketing agencies who work with home builders, and builder CRMs (Customer Relationship Management companies) to easily disseminate home listings to a wide variety of real estate listing websites and get robust reports that show where web traffic originates from within the New Home Feed network. The website also features a lively blog as well as a series of white papers and case studies of interest to home builder and real estate sales and marketing professionals.
Read the full press release here
Batman Has an iPhone – Do You?
Lose the dumb phone! You’ve got to have the right tools to be cool. But more importantly you have to have the right tools to run your business.
Real estate is visual. What’s the best way to convey that to potential buyers? Shoot a video. Use your smart phone, or if you want to make a very minor investment in the same tool I used recently at the International Builders’ Show then for just $199 you can buy a flip mino. It’s a little tiny camera, but it packs a big punch.
Take a look at this video, (Shot with my flip mino) the third in a series from my presentation at IBS. This will give you some great tools and ideas to work with to enhance your real estate business.
Let’s talk about content ideas.
What is your secret sauce? Throw out some content ideas.
To view the 4 part series click here.
Win By Default: Do You Have A Process?
Can you build a house if you don’t have a foundation? Why would you think you can set appointments with your online leads without an online sales foundation? That foundation is your process.
Here’s another behind the scenes look at one of my presentations at the International Builders’ Show. In this second of a 4 part series I’m talking about the online sales process.
It starts with a lead, but you need both short term and long term follow up. The goal is to invoke a response. Once you do that you can qualify the prospect. The bottom line goal is to set the appointment. We do that by using a process.
Set time up front developing this process and you’ll be ahead of your competition.
What is your process?
To take a look at the entire 4 part play list click here.
All Day Internet & Social Media Workshop: Home Builders Association of Northern California
I am excited to be presenting a Internet Marketing & Social Media Full Day Workshop at the Home Builders Association of Northern California on March 25th. We would love to have you join us!
Morning Session
Social Media Success: Creating Powerful Communities Online TO Boost Traffic and Sales
Date: Thursday, March 25
Time: 9:00 am – 12:00 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
Are you searching for answers on how to use social media such as Twitter, Facebook, YouTube, and LinkedIn to increase sales? It can seem overwhelming, but have no fear—we can get through this together!
Take control of your own digital network, and use these tools to reach out to more people, connect with more Realtors, and engage current and past customers—without spending any more of your marketing dollars.
Learning Outcomes:
- Learn how to touch your sphere of influence through Social Media
- Discover ways to quickly implement Social Media into your business plan
- Maximize your impact by interacting on sites such as twitter and facebook
- Engage and grow your online community
- Utilize free tools and tricks to increase your business without busting the marketing budget
Afternoon Session
Converting Browsers to Buyers: Proven Strategies for Selling Homes Online
Date: Thursday, March 25
Time: 1:00 pm – 4:30 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
We all know buyers are starting their search on the web and know of our communities before ever walking in the door. Whether you have a commanding internet presence or you are stuck in the digital dark ages, this intensive half day seminar, Browsers to Buyers, will deliver the proven methods necessary to develop and dramatically improve your online new home sales. This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers and explode your sales goals.
Learning Outcomes:
- Learn about the online sales process
- Discover ways to engage leads quickly and effectively online
- Maximize your lead capture rate by setting appointments from your website
- Attract and capture qualified traffic
- Implement a plan to meet and beat your sales goals
Follow Up: Nobody’s Doing It, What About You?
Send a message to your competitor and tell them, “I’m going to follow up with your leads.”
Thanks to the super expensive ($199) video equipment and a steady hand, I have a few clips to share from the International Builders’ Show. Might be a bit raw but the sound is good. Here we are behind the scenes at the International Builders’ Show talking to a crowd about follow up.
In today’s market it’s very important to find out what happens to your leads. In the following clip you’ll get a graphic view of what really goes on with lead management.
Don’t pull a Tommy Boy. There are many ways to nurture and grow that relationship. We do this by implementing a specific process.
Nicky Joy says it best, “Follow up is your first customer service test.” This is how people see what it’s like to do business with your company. Most people can’t make it past this first test. When we talk about follow up we need to be fast.
Check out the video and tell me what you think. What is one thing you’ve learned about follow up?
This is the first of a 4 part series of from IBS if you’d like to see the whole play list, here’s the link.
Or keep an eye out for my next post!
