When a prospect asks, “What are your model hours?”, what are they really asking? You can’t just regurgitate your hours and hang up the phone, you really need to get to the heart of the matter. This is one of the most important (and expensive) decisions they will ever make. By simply giving out model …
Read MoreAll Posts Tagged Tag: ‘Home Builder Marketing’
10 Reasons Why Your Online Sales Program is Failing 2
All too often I encounter Online Sales Programs that aren’t running on all cylinders. When I talk with builders about the possibility of a 20% conversion rate from leads to appointments, many people will say, “How is that possible? We have an Online Sales Counselor and we just can’t seem to get there.” This is …
Read More(video) Digital Native or Digital Immigrant 0
What is the difference between a digital native and a digital immigrant? Is your hero Steve Jobs? Or is it Pellegrino Turri ? (What you don’t know who Pellegrino Turri is?! Is your first instinct to run to the encyclopedia or the interwebs….) No matter if you are a native or an immigrant, if you …
Read More(Video) Boost Leads from Your Website 2
In this video, I highlight three websites with great examples of clear calls to action. Plus, check out some ideas below the video as well.
Read MoreConverting Browsers to Buyers in Austin 0
How would you like to create prospects that close 30% of the time? Whether you have a commanding internet presence or you are stuck in the digital dark ages, I will reveal proven methods necessary to develop or improve your online new home sales. This powerful seminar will provide an easy-to-follow road map leading to …
Read MoreIt’s Time to Build A New Virtual Model Home 4
View video here What kind of an impression would you make if people searching for a new home show up at your model home and you have no furniture, a small desk in a dimly lit corner and weeds in the flower beds? When they ask for a brochure, a salesperson hands them a crinkly …
Read MoreGetting Social at the Triangle Sales and Marketing Council 1
Join me and the Triangle Sales and Marketing Council of North Carolina for two exciting events coming up next week! Special TSMC Breakfast Seminar with Mike Lyon Social Media Success: Winning in a Web 2.0 World Date: August 18, 2010 Time: 8:00 AM -10 AM EST Location: Breir Creek Country Club – 9410 Club Hill …
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