Can you build a house if you don’t have a foundation? Why would you think you can set appointments with your online leads without an online sales foundation?  That foundation is your process.

Here’s another behind the scenes look at one of my presentations at the International Builders’ Show. In this second of a 4 part series I’m talking about the online sales process.

It starts with a lead, but you need both short term and long term follow up. The goal is to invoke a response. Once you do that you can qualify the prospect. The bottom line goal is to set the appointment. We do that by using a process.

Set time up front developing this process and you’ll be ahead of your competition.

What is your process?

To take a look at the entire 4 part play list click here.

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