Marketing Sherpa – 2007 Wisdom Report

Posted by
Mike Lyon
Date
 January 9, 2007

Here is a great resource from Marketing Sherpa with many great tips and tricks for online marketing and advertising:

Click Here for the Report >>

Details:

Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:

* Email campaign segmentation tests and results
* Blogging, podcasting and mobile marketing tips
* Search marketing tactics and offline advertising
* Web site design and social networking done right

Plus, B-to-B marketing campaign lessons and getting around office politics.