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By Mike Lyon Investment: $49.95 Printed: 137 pages, 6″ x 9″, coil binding |
Why You Need This Manual
Whether you have a commanding internet presence or you are stuck in the digital dark ages, Browsers to Buyers will deliver the proven methods necessary to develop or improve your online new home sales. This essential guide provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers. Industry insider Mike Lyon reveals the trade secrets that promise to explode your online sales and convert more of your Browsers into Buyers.
In This Manual You Will Learn:- The Online Sales Formula and Process
- How to hire just the right person as your Online Sales Counselor and how to structure that position
- The necessary components of an attention-getting homebuilder’s website
- Online Marketing that’s tailored specifically for homebuilders
- A detailed overview of the Follow-Up Process
- E-mail examples and phone scripts that produce results
- Tips on selecting the best Leads Management System
- How to track and measure the success of your program
- And much, much more…
What industry leaders are saying
“Browsers to Buyers will provide you with a paint-by-numbers process to help you start, manage or turnaround your online sales department.” Stephen Feltner |
“Mike Lyon is master of the internet who delivers his message from the trenches, and what he teaches not only makes sense, but is simple to follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.” Myers Barnes |
“The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.” Greg Simmons |
“Mike is one of the true conversion pros in the homebuilder online sales space. He not only follows best practices, but creates them as well.” Blair Kuhnen |
“Mike has consistently been a top performer in converting internet leads into home buyers. Yet, what really sets him apart is his drive to help others be successful as well. His book is a must read, not just for the online sales counselors but also for executive management.” Tom Sieger |
Bravo! Finally someone has written a primer on “how to be an Online Sales Counselor”. In this all important book, Mike Lyon strips away the mystique of what it means to be an Online Sales Counselor and presents it in a well organized, easy to read manual. Mike has managed to demystify the inner workings of an OSC and distills the in and out’s of the job in a step by step process that should be a “must read” for anyone who is, or is thinking about becoming an OSC. Robb Cohen |
Sales and Marketing Managers should not delay in providing this well written manual for their OSCs and they definitely need a copy for themselves too. You will not find a more informed resource than Mike. He has a passion for this industry and it shows in this excellent manual. Follow Mike’s advise and you will close more online leads and make more money! Leslie Loveless |
Every director and manager in the home building industry needs this manual. Reason: to educate them on the power of the Internet, and to teach them how to make more sales. “Z” Zionette Vincent |
For anyone interested in Mike’s new manual, I can speak from experience and highly recommend it! I am a sales executive that has benefited first hand from Mike’s online leads. I can’t stress enough his importance in my growth in sales! Mario Avila |