The 2011 International Builders’ Show

Posted by
Mike Lyon
Date
 January 4, 2011

Sales and Marketing. IBS Powered. If you are heading to this year’s International Builders’ Show in Orlando, be sure to mark the events below on your calendar (or FREE IBS App for your smartphone. Yeah, that would be easier)

I am honored to be presenting in two "guaranteed to blow your mind" sessions. Are you attending? Be sure to drop a note in the comments section below or connect with me on twitter.


More Leads. More Sales. No Excuses. >>

Date: Wednesday, January 12
Time: 3:30 pm – 5:00 pm
Location: West 307

Description: This concentrated, high-energy package of new home sales and marketing "how-to" strategies and techniques will provide you with the tools required to launch, manage and re-energize your sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, this program will provide the fundamentals of creating, planning, budgeting and implementing your 2011 sales and marketing plan.

Learning Outcomes:

  • Learn proven methods for maximizing resources using new technologies and online strategies
  • Gain insight into a field-tested, step-by-step technique to create online content that resonates with potential homebuyers
  • Discover how to create the ‘digital inbound path’ that attracts the right buyer for the right home

Speakers: Myers Barnes, Mike Lyon, Steve Shoemaker, Kevin Oakley


Generation Translation: Marketing, Merchandising and Sales Techniques that Speak the Gen X and Y Language >>

Date: Wednesday, January 12
Time: 1:30 pm – 3:00 pm
Location: West 311 G-H

Description: Do your marketing, merchandising and sales teams speak ‘Gen X & Y’? Join this fun, action-packed seminar to shift your thinking and learn how to powerfully communicate your brand message to Gen X & Y buyers through social media and the Internet. Once your marketing draws them to your community, dazzle them with your model home merchandising, precision-designed to exceed lifestyle expectations. Finally, use your sales team to effectively reinforce your brand identity and model merchandising experience to tap into this hot new market.

Learning Outcomes:

  • Understand the relevant online marketing tools for your audience, including using social media to increase qualified traffic to your sales center
  • Discover the latest interior design trends and techniques for 2011 and implement lifestyle merchandising that evokes your customer’s emotions
  • Learn new and effective sales skills to enhance the customer experience and use technology in your sales process for higher conversion ratios
  • Integrate your entire message and brand throughout your sales, marketing and design efforts

Speakers: Ashley Jennings, Zach Schabot, Mike Lyon