Get Some Raving Fans Talking For You

Posted by
Mike Lyon
Date
 December 30, 2009
Comments
4 comments

I had an interesting experience the other day. I had become a fan of a builder’s Facebook page but had not interacted at all on the wall of the page. At the time of this post – the community has 75 fans.

This message below showed up in my Facebook inbox.

facebook_question

This prospective customer is using alternative means to get real world feedback. I think this an awesome example of the use of these miniature digital communities.

This potential buyer is looking for validation through word of mouth. They want to hear what the experience is like straight from a customer, not just the company or sales executive.

The challenge for everyone in the real estate industry, especially those who are building or representing entire communities, is to encourage interaction from past customers and clients. Many are nervous about what customers are going to say. Building and/or purchasing a home is a complicated transaction that can have several points of contention (negotiating price, chinese drywall, warranty issues, delays in closing, financing debacles etc.) not to mention the “crazy” customers (everyone has them!) it is hard to open your business up for comments.

There are always going to be issues, but you still need to find those raving fans and get them participating. I would venture to say this is some of the best “marketing dollars” you could spend.

Do you have any Social Media stories to share (good or bad)? What are your concerns?

If you are looking for a positive example – take a look at this video of actual customers that was shot a while back. Scroll down and check out the comments. Good stuff.

  • Great post Mike! I've actually had 3 recent public endorsements on my new home development Facebook fan pages.
    These are my good stories: A well known and respected local SF Brokerage Owner posted a comment when I featured a unique building amenity – “This is a great ammenity to have in a building. So few in SF offer this type of thing.” Another from a leader in New Home Sales & Marketing Education that was excited about press that I posted from ULI Mag <His students were currently studying the building and he learned something new from Facebook!>, and a local real estate agent that sold multiple homes at the development was such a fan that she is making the move and posted this ” My husband and I are purchasing a unit in the building for ourselves right now and we just locked in our rate at 4.875% this week! So excited that we get to take advantage of these historically-low rates, among other things 🙂 Arterra, here we come!!! “

  • Well done. Great examples Kirstin.

  • Great post Mike! I've actually had 3 recent public endorsements on my new home development Facebook fan pages.
    These are my good stories: A well known and respected local SF Brokerage Owner posted a comment when I featured a unique building amenity – “This is a great ammenity to have in a building. So few in SF offer this type of thing.” Another from a leader in New Home Sales & Marketing Education that was excited about press that I posted from ULI Mag <His students were currently studying the building and he learned something new from Facebook!>, and a local real estate agent that sold multiple homes at the development was such a fan that she is making the move and posted this ” My husband and I are purchasing a unit in the building for ourselves right now and we just locked in our rate at 4.875% this week! So excited that we get to take advantage of these historically-low rates, among other things 🙂 Arterra, here we come!!! “

  • Well done. Great examples Kirstin.