Things change so fast! It is the 25th anniversary of Listserv, the email management software created by Eric Thomas back in 1986, we can see just how far we’ve come from our meager beginnings with email and our ability to communicate on the internet. Check out some of these great statistics provided by Fast Company …
Read MoreCategory Archive for: ‘Statistics’
Email Marketing Benchmarks for Real Estate 0
Ever wonder how your email blasts stack up. I stumbled across this article that reviews average open, click, bounce and abuse complaint rates by industry. Mailchimp scanned over 272 million emails and their results are listed per industry here>> MailChimp states: “These stats aren’t pulled from a survey of big giant corporations with million-dollar marketing …
Read MoreNew Math for Builders 2
There is a new formula for builders. Let’s look at some of the latest numbers: 84% – The percentage of your homebuyers who use the internet to research new homes 12.1 Weeks – The average time it takes for Internet buyers to purchase a home – double the amount from 2006 94% – The percentage …
Read More64% of Agents Don’t Follow Up – Say What! 3
"Whoever can be trusted with very little can also be trusted with much" Luke 16:10a Builders – if we can’t be trusted with the traffic we have now, how can we be expected to handle it when it comes back? Take a look at this at this new whitepaper just released by Red Tree Resultants …
Read MoreAre you missing customers? 0
The California Association of Realtors recently conducted a survey of Internet Vs. Traditional Buyers. One of their findings revealed that 94% of “Internet” buyers expected a response within 4 hours or less in 2007, compared to 67% in 2006. This has long been an important conversion factor when responding to your leads. It is critical …
Read MoreNew Home Buyer and Home Builder Survey 0
I wanted to add a post for the market study by the NAHB’s Institute of Residential Marketing and Harris Interactive. It was conducted in association with Move.com and wrapped up in late 2005. It has been mentioned frequently in the industry and is a great resource when analyzing your own program for selling homes online. …
Read MoreFeatured on CNNMoney.com 0
That’s the beauty of web 2.0…the article is actually a syndication of a recent Custom Builder article I contributed to: How Custom Homebuilders Can Build Internet Sales but it looks like I’m on CNN Money – I’ll take it! You can view the actual article here at Custom Builder and you can read my two …
Read MoreWhy your builder should love the internet 0
Hopefully, you do not need convincing as to why you need to implement or improve your online sales program. However, it is always good to look at the facts and forecast the future to adapt your program for things to come. Let’s take a look at a few of these facts directly related to the …
Read MoreConversion Rates for the Online Sales Program 4
Most builders have the same questions about the success rate of an Online Sales Program. How many leads do you get each month? How many of those are converted to an appointment? How many appointments end up on contract? What are your statistics etc… I would like to share what numbers I have seen personally …
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