I am often asked “How and where should I spend my online marketing dollars?” With so many options – I wanted to give a “quick start” guide for builders. After you decide on a budget (I would recommend at least 25% of your total marketing budget) you need get to work on the areas that …
Read MoreCategory Archive for: ‘Resources & Tools’
New Home Buyer and Home Builder Survey 0
I wanted to add a post for the market study by the NAHB’s Institute of Residential Marketing and Harris Interactive. It was conducted in association with Move.com and wrapped up in late 2005. It has been mentioned frequently in the industry and is a great resource when analyzing your own program for selling homes online. …
Read MorePurchase Your Copy of Browsers to Buyers Today 2
I am excited to announce the arrival of my new manual Browsers to Buyers: Proven Strategies for Selling New Homes Online. In this essential guide, I give an in depth look at the online sales program and process for converting more leads into contracts. Click Here to check out more details and get a sneak …
Read MoreFeatured on CNNMoney.com 0
That’s the beauty of web 2.0…the article is actually a syndication of a recent Custom Builder article I contributed to: How Custom Homebuilders Can Build Internet Sales but it looks like I’m on CNN Money – I’ll take it! You can view the actual article here at Custom Builder and you can read my two …
Read MoreNew Manual Coming Soon 4
You might have noticed the posts have been slow lately…there is a reason (I’m not as lazy as you think). I have been putting the final touches on my new manual – Browsers to Buyers: Proven Strategies for Selling New Homes Online. 137 pages loaded with information guaranteed to increase your online sales! Stay tuned …
Read MoreOSC Veteran 0
I recently asked a fellow OSC to comment on her 4 years of experience and what she has learned. Leslie Loveless works with Mattamy Homes in North Carolina and was a huge resource for me when I first started in my position. Check out what she has to say below. Thanks Leslie! A few things …
Read MoreList your homes online for FREE 2
Got a spec home sitting too long? Looking for ways to drive traffic to your neighborhood? Try posting in one (if not all) of the free listing services available online. The leader of the pack is Craigslist. It may not be pretty but it has a large amount of traffic. I have seen great results …
Read MoreMarketing Sherpa – 2007 Wisdom Report 0
Here is a great resource from Marketing Sherpa with many great tips and tricks for online marketing and advertising: Click Here for the Report >> Details: Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot: * Email campaign segmentation tests and …
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