You know I love Eyejot! It’s a great email tool to help you stand out from your competition. Sending a video email is an invaluable asset to engage your prospects and contacts right off the bat.

Now Eyejot has made it even easier to create engaging content at the spur of the moment. They’ve created the Eyejot Mobile App available in the iTunes App Store. Not only is this great for sending emails, but there’s a new business card feature – Eyejot vCards. Business cards are such a throwaway, but now with this great technology you can save, up to 5 unique vCard videos, and with a few keystrokes and a new contact’s email address your vCard will materialize in their inbox with your downloadable contact information.

But don’t just read it, see it for yourself. Here is my Eyejot video, reviewing the new Eyejot mobile app.

Still not convinced? Here are a few things to know about the new Eyejot iphone app:

• Uses rear or front facing camera to record
• Video is selectable from the photo gallery
• Upload video messages in the background
• Download video messages from the cloud
• Up to 5 minutes of video messaging
• Longer message duration for Eyejot PRO and PRO+ members
• Video Business Cards – Eyejot vCards
• Support for portrait and landscape recording

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Yup. It’s a start, not a finish. With millions of people relying on their mobile devices (smartphones, tablets) to access the Web, you need to think smaller in order to get bigger. (tweet this) According to Google, Web searches conducted via mobile devices have increased 400 percent since 2010. By 2013, Google predicts that more people will use their smartphones than their computers to go online. And, by 2015, there will be one mobile device for every five people on the planet.

Have you looked at your website to see how it looks on a smartphone? It’s a very different view on a small screen. And even if you can see it, does it accommodate the hand-held surfer? Is it “thumb-friendly”? Does your navigation work quickly and easily? How fast does it load? 71 percent of users expect a mobile site to load as fast as a desktop site, and 78 percent will retry two times or less if the site does not load quickly (Compuware). Remember the saying, “You have one chance to make a good first impression”? It was never so true as with mobile sites.

Google launched a helpful site for taking your website mobile: howtogomo.com. Test your current site here to see how mobile-friendly it is, using their mobile emulator (tweet this). Find out how to build (or rebuild) your mobile site.

Check out the case study of Ryland Homes’ site conversion. By investing in building a better website, their mobile registrations increased 300 percent, at a cost of 30 percent less than before they revamped their site. And, since launching in March 2011, Ryland Homes are now seeing home sales that began as leads generated from the mobile site.

Here are three more statistics to consider:

1. 95 percent of mobile device users search for local information on their smartphones;
2. 61 percent call and 59 percent visit a business after finding it on the go; and
3. 90 percent of them act within 24 hours. (tweet this stat)

So, if they can’t find you, where are they going?Similar Posts:

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Surveys show us that around half of sales executives don’t follow up with an online lead and roughly 3/4 will never pick up a phone to call. So it is crucial that you periodically shop your sales executives to get an idea of what is happening online and over the phone. This, of course, is a service that we provide here, but if you want to conduct it on your own – here is a quick tutorial on how to set up a virtual shop.

• Set up a secret shopper Gmail account
• Get a Google Voice number and attach it to your new Gmail account
• Go to your web form during business hours and submit your secret shopper’s information along with a question
• Sit back and tally the results

Once you’ve set up a secret shopper account through Gmail test it by sending an email and making a phone call before you submit your online shop. Make sure you’ve gone into settings so that Google Voice is set on do not disturb, messages will be recorded, transcribed and sent to your inbox.  All call attempts will be sent there as well.

After testing your email and phone number you are ready to submit your shop during business hours to give your sales agents a fair shot at answering quickly and efficiently.

During the shop look for key qualifiers that will allow you to gauge the effectiveness of the follow up program:

• Speed of response – A personal response should come with in the first hour of receiving the inquiry, however a response in 5 minutes or less is 100 times more likely to turn the inquiry into a responsive lead.
• Quality of communication – Are the emails and phone calls engaging, friendly, and helpful?
• Frequency of Response – The 1st week is critical, overall in the 1st month you should track 7 points of contact. 80% of sales are made between the 5th and the 12th contact yet less than 10% of sales executives will ever make more than 3 contacts to a prospect before they give up.

The Phone Shop:
After a month of follow up via email and phone, you should then phone shop your agents to see how they go about trying to set an appointment over the phone. You can do this through a number of methods but the easiest way to record a phone call is with a Skype account. There are lots of Skype recording options out there including the MX SkypeRecorder which is free, PowerGramo, or Ecamm

In evaluating the shop, things you really want to look for are prompt first emails and phone calls, after that you want persistent and consistent follow up. If this is not what you are seeing, then some online and phone sales training may be in order to get the results you want.

Ask yourself this question when reviewing the shop results “How is my company represented?” If you aren’t satisfied – make a change!

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I heard about join.me a while ago and now they have some cool new features that make it an even better option to use when communicating with customers on many levels. It is FREE, quick and easy to use. Plus, it works on the iPhone, iPad and Android as well.

In this demo I gave you several ideas for how you could use this tool to stand out from the competition and improve ways to interact with your customers. What are some of your ideas on how you could use Join.me to punch up your client interactions?Similar Posts:

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Here are just 4 of the new features that make 3.1 an even greater interface to create, display, and get content out into the universe.

Internal Linking – This is a great SEO tool. Before, in order to create internal links, you had to: open up a new tab, search for the blog post you wanted to link, copy and paste. Now there’s a feature within the visual post mode that allows you to click the link button and search your own database for related posts.

Admin Bar – Front end editor, here we come! This new admin bar is no stranger to those who work with wordpress.com. The new admin bar shows up on the front end, and allows one click access to add a new post, manage comments etc. If you aren’t a fan of this feature you do have the option to turn it off.

Streamlined Writing Interface – More and more novice bloggers and website designer wannabes are finding their way to WordPress. With this streamlined feature, the new user can get started with a less intimidating writing area. The new interface hides many of the seldom-used panels by default. If you like those fields they aren’t lost forever, you can still customize your panel and get them back.

Post Formats Support – Now you can take advantage of a multitude of page formats to satisfy any designer. This feature unifies the ability to create Tumblr-like features standardized across themes. Now you have the choice of formats which include Aside, Image Gallery, Link, Image, Quote, Status, Video, Audio and Chat. Check out Wordcast for a tutorial on utilizing this new feature.

Wordpress continues to create new and innovative ways to implement the exact content and message you are trying to communicate. Whether you are looking for better SEO tools, or moving toward microblogging, the 3.1 release has some cool new key features for everyone.Similar Posts:

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In this video I talk with Dan Jaqua, of Jaqua Realtors in Michigan, about Dialogue Coaching techniques.  Rather than traditional role playing and scripting, Dan uses video techniques to coach agents.

Dan says, “I believe most sales people have a passion for what they do, they just can’t convey it.”

How will you put your passion first when talking with your customers?

View Video on YouTube

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Skype rolled out a new mobile version this week and it is a game changer for the real estate industry. Using your iPhone or Android phone, you can video call with Skype via WiFi and 3G. That’s not a typo…you can now use 3G for video calling! All your customer needs is a computer and the free Skype software. You can give them a virtual tour while they sit at their computer—at home or work. Use this tool to let them know you value their time.

In our test, the 3G can be spotty and wasn’t as clear as WiFi but IT WORKS! Think of all the uses (scroll down for just a few). To help me demonstrate this in real time, I called my friend Zach Schabot, REALTOR with Go Realty in Raleigh, which is 1,200 miles away from me. Here’s how it went:

Youtube Video Link

I know you want to sell more homes this year. You now have one more power tool to help you reach that goal.
12 Ways to use Skype Video Calling

1. Show homes to your customers without them being there.
2. Show the amenities (pool, park, clubhouse).
3. Demonstrate the soft closing drawers in the kitchen.
4. Give a tour of the street and the neighbors.
5. Set the phone on your dashboard and drive your prospect to the local school.
6. Show color selections.
7. Show the construction phases of the new home.
8. Demonstrate the tilt-in windows.
9. Walk the homesite .
10. Introduce the superintendent.
11. Stream the inspections.
12. Insert your idea here!

Don’t waste another minute. Download the new Skype Mobile app with the video calling right now. Start using it right away. And show your customers how easy you can make it to do business with you.

I am honored to be presenting in two "guaranteed to blow your mind" sessions. Are you attending? Be sure to drop a note in the comments section below or connect with me on twitter.

More Leads. More Sales. No Excuses. >>

Date: Wednesday, January 12
Time: 3:30 pm – 5:00 pm
Location: West 307

Description: This concentrated, high-energy package of new home sales and marketing "how-to" strategies and techniques will provide you with the tools required to launch, manage and re-energize your sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, this program will provide the fundamentals of creating, planning, budgeting and implementing your 2011 sales and marketing plan.

Learning Outcomes:

• Learn proven methods for maximizing resources using new technologies and online strategies
• Gain insight into a field-tested, step-by-step technique to create online content that resonates with potential homebuyers
• Discover how to create the ‘digital inbound path’ that attracts the right buyer for the right home

Speakers: Myers Barnes, Mike Lyon, Steve Shoemaker, Kevin Oakley

Generation Translation: Marketing, Merchandising and Sales Techniques that Speak the Gen X and Y Language >>

Date: Wednesday, January 12
Time: 1:30 pm – 3:00 pm
Location: West 311 G-H

Description: Do your marketing, merchandising and sales teams speak ‘Gen X & Y’? Join this fun, action-packed seminar to shift your thinking and learn how to powerfully communicate your brand message to Gen X & Y buyers through social media and the Internet. Once your marketing draws them to your community, dazzle them with your model home merchandising, precision-designed to exceed lifestyle expectations. Finally, use your sales team to effectively reinforce your brand identity and model merchandising experience to tap into this hot new market.

Learning Outcomes:

• Understand the relevant online marketing tools for your audience, including using social media to increase qualified traffic to your sales center
• Discover the latest interior design trends and techniques for 2011 and implement lifestyle merchandising that evokes your customer’s emotions
• Learn new and effective sales skills to enhance the customer experience and use technology in your sales process for higher conversion ratios
• Integrate your entire message and brand throughout your sales, marketing and design efforts

Speakers: Ashley Jennings, Zach Schabot, Mike Lyon

Do you want to see how your website stacks up in the first 5 seconds? Check out Clue. It is a free web tool that creates super-fast memory tests on screenshots of webpages and lets you see the results. The really nice part, no registration, no user name, no logging in. Maybe you have a website that could use some redesigning, or you’re just about ready to launch a new site. You’ll want to give visitors the best user experience possible. Clue is a great way to see what is memorable about your site.

Go ahead, test yourself. Click on a page that you’ve never visited before and count to 5. If nothing grabs you in that 5 seconds you probably would have gone elsewhere. Try out Clue yourself by going to the website. Clue even gives you the ability to share the test on your Facebook or send to friends by giving you a personal URL. Clue will store your results and you can check back any time to see the information.

Use your results to compare to the competition, make sure your site represents your business and get ideas for a redesign. Clue is great app to use, share and discover how to make your website better.

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We will demonstrate how to make the successful connection between online marketing to onsite sales with a proven formula that is not only pragmatic and ‘doable’, our combination of people, process and technology delivers proven results. Time after time!

Register Now>>

When: Tuesday, September 21st
Who: Mike Lyon and Myers Barnes
Time: 1:00 p.m. EDT / 10:00 a.m. PDT
Duration: 1 hour

Learning Outcomes:

* Successful integration between online & offline sales
* Role of the Online Sales Counselor
* The transition to the Sales Team
* Define the lead follow-up process
* Master a paint-by-numbers sales process
* Double your conversion ratio

All webinar attendees will have a chance to win one of the following:

* Myers Barnes’ new book: New Home Sales in a Nutshell
* Mike Lyon’s new book: Social Media Guide to Real Estate
* A Lasso QuickSTART Sales Subscription (value $1,495)

Register Now>>

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