“Mike, how do we create emails that will get the attention of our REALTORs®?” I have been asked this question twice in the past week so I thought I would answer it in a blog post. Ask any real estate agent about their inbox, “oh, you mean that haystack I have to sort through every …
Read MoreCategory Archive for: ‘Question & Answer’
So You Still Advertise in the Newspaper 3
In many presentations I will ask the question “Is anyone out there still advertising in the paper?” After showing the overwhelming evidence that this is not the best place to advertise homes for sale, there are still some who are hanging on to this as a viable source. The good news is that the number …
Read MoreQ.A. – How to Move from Phone Call to Appointment 2
This question comes from Kate – an Online Sales Counselor in Las Vegas The signs and fliers of our inventory homes around town list a number to call, but no pricing. When people call, the majority of them are calling directly for the price and I’ve found that if I beat around the bush and …
Read MoreQ.A. How to get a response from “generic” leads 6
Q. Mike, We get many internet leads from Move, New Home Source, etc., which often come with only email addresses. We promptly respond to these emails, with, what we feel is a “wet the appetite” response. We rarely get a return call or a visit. How do we convert these inquiries to traffic? Alan A: …
Read MoreNew Q.A. Series – Boomers and the Internet 10
I am beginning a new question and answer series here on the blog. I receive some great questions and hope the answers shared here will be a benefit to the homebuilding community. If you have something to add or experience that will help, please post a comment. Q: Mike, I am a manager for a …
Read More
