Great video from Trulia interviewing the lead generation division of Weichert Realtors. Michael Montsko gives the following statistics of customer expectations and actual industry averages. Of the customers that submit their information online: 21% expect instantaneous response 44% expect a response within 40 minutes 100% expect a response within 1 day The typical agent only …
Read MoreCategory Archive for: ‘Online Marketing Experts’
Spinning Your Web – BuilderOnline Article 0
Check out this great article at BuilderOnline by Pat Curry. It gives an in-depth look at the Online Sales Process and the positive effect it can have. I appreciated the breadth of this article covering multiple builders and industry professionals. It’s exciting to see more success stories like this. Synopsis Connecting with prospective customers at …
Read MoreManaging Your Leads – Part 4 of 4 – Shopper Data Leads to More Informed Business Decisions 0
Shopper Data Leads to More Informed Business Decisions By Robb Cohen – CEO, BeHomeWise Inc. Using a more comprehensive lead management solution can also provide builders with business intelligence on their prospective shoppers and marketplace that helps them to make more informed decisions about their business and to increase profitability. By capturing shopper data in …
Read MoreManaging Your Leads – Part 3 of 4 – Automating Lead Response and Follow Up 0
Automating Lead Response and Follow Up By Robb Cohen – CEO, BeHomeWise Inc. A sophisticated response system cuts down on builder overhead, by automatically managing the entire management and response process. It can also reduce the sales cycle by connecting customers to sales agents as quickly as possible, and immediately providing shoppers with the information …
Read MoreManaging Your Leads – Part 2 of 4 – Identifying the Hottest Prospects is Key 0
Identifying the Hottest Prospects is Key By Robb Cohen – CEO, BeHomeWise Inc. A builder’s ability to capture, rank and qualify shopper leads can dramatically reduce their cost of sales because they prioritize the hottest prospects for the sales team to target. This prevents a sales team from spending hours chasing down prospects that are …
Read MoreManaging Your Leads – Part 1 of 4 – Key to Higher Profitability 0
It is my pleasure to run a four part series contributed by Robb Cohen, CEO of BeHomeWise. With over 30 years in the homebuilding industry, his expertise is greatly appreciated. Leads May Be Key to Higher Builder Profitability By Robb Cohen – CEO, BeHomeWise Inc. Today’s new home shopper leads come from a variety of …
Read MoreSEO Secrets for Homebuilders 1
I am excited to announce a new series from Blair Kuhnen. Blair is a former product marketing executive at leading ecommerce businesses, led business to consumer marketing for a top 5 U.S. home builder, consults with production homebuilders, and writes about marketing best practices. I will be posting informative articles from Blair perodically – be …
Read MoreOSC Veteran 0
I recently asked a fellow OSC to comment on her 4 years of experience and what she has learned. Leslie Loveless works with Mattamy Homes in North Carolina and was a huge resource for me when I first started in my position. Check out what she has to say below. Thanks Leslie! A few things …
Read MoreThe $140 million pre-sale campaign 0
Check out this great “real world” example of a pre-sale campaign for the Glass House in Denver that resulted in $140 million in revenue – not too shabby and a perfect example of how you you can sell out a community before you open. A great inspiration. View the article at Seth Godin’s Blog Check …
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