PCBC always boasts a lineup of excellent keynote speakers, and this year isn’t any different! It’s so good – I had to shoot a video!

New Home Sales: Maximum Download

Wednesday, June 5, 9:45AM- 12:00PM Register Here >>

Take part in the powerful Maximum Download, and get the tools to propel you to prosperity.

When you attend the PCBC New Home Sales Maximum Download, you’ll become alumni to the ultimate new home sales resource center.

Get ready for fast, focused; results oriented sales education that will transform your sales efforts. The PCBC New Home Sales Extravaganza and your on-site sales success will reach into the stratosphere.

Guaranteed, you’ll learn how to:

• Master a paint-by-the-numbers sales process
• How to vaccinate your self against “de-motivators” and ensure continual success
• Embrace technology and win today’s buyers.
• Overcome real world objections-with real world solutions
• Defeat and diffuse your competitors
• How to Ignite the Internet as part of the home buying process
• Exceed your sales goals and increase your conversion ratios
• Build a predictable and sustainable selling business
• Walk away with a concrete strategy that will multiply your sales

*Includes a complimentary ticket to the Superior Sales Management 

Superior Sales Management

Wednesday, June 5, 1:30-4:30pm Register Here >>

How will you be prepared for today’s challenges, and tomorrow’s? By learning breakthrough ideas that will enable your team to earn the big numbers in new home sales. Ideas and techniques that will ignite your selling power and stimulate excitement in your team members. Powerful strategies and tactics that will arm your team with the tools required to compete and win.

It is a NEW WORLD. CREATE SAVVY SALES TEAMS that can SUCCEED in it!

Guaranteed You’ll Learn How To:

• Coach, Counsel, and Create Confidence
• Attract and retain top performers
• Enhance your sales process with online tools and 2013 tech
• Transform ordinary people into supercharged salespeople
• Lead, inspire, and motivate your team to reach peak performance
• Become a technology enabled sales leader
• Enable your team to deliver reliable consistent results month after month
• Tap into the adventures of Fearless Leadership

Digital Technologies Forum + Builder Tech

Thursday, June 6th 8:30AM- 5:30PM Register Here >>

Digital technologies have transformed the way people communicate and interact—with their immediate circles, with the broader web community, and with brands and businesses. In a world where information is ubiquitous and customer rants and raves are just a Yelp away, your homebuyers have never been more informed and empowered. Brand new for PCBC 2013, the Digital Technologies Forum will help you leverage the potential of online and social tools to target, reach, build relationships with and convert prospective buyers.

Register for PCBC Digital Technologies Forum here:

Builder Tech – FREE

Attend the PCBC Networking Reception sponsored by the Builder Tech crew following the Digital Technologies Forum. Free to attend!

Register just to attend the Builder Tech reception:

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Literally, HOT OFF THE PRESS (these bad boys are still warm) check out the expanded and updated Browsers to Buyers.

With over 100 new and revised pages to help you convert more browsers to leads, leads to actual appointments and appointments to sales.

The Deal:

As a VIP special with the launch, for one week only – get a FREE digital copy of Social Media Guide for Real Estate. (offer ends March 14^th)

The Contest:

But wait, there is more!  I’m going to run a contest too for the month of March.  If you share on Facebook, Twitter and yes – even Google +, you’ll be entered to win a FREE copy of the book. I’ll give out one every day.

Check out the instructions on how to do that below.

Facebook: Just like, comment & share this link on your page or wall (bonus points for creative comments)

Twitter: Retweet this link below (or this link)

Hot off the press! Browsers to Buyers: 2nd Edition. Giving away 1 a day in March. Learn moreshar.es/jSXvU

— Mike Lyon (@mikelyon) March 7, 2013

Google+: Like, comment and share this link

But why wait around for a free copy?

Praise for the 2^nd edition of Browsers to Buyers:

The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.“

Greg Simmons
Simmons Homes

Our online sales rate has increased nearly 300% since utilizing Mike Lyon and the concepts in the book. We just hired our third full time Online Sales Counselor, and I know this is a key part of why we’re beating all the national trends.

Kevin Oakley
Sales Director – Heartland Homes

Mike Lyon is master of the internet who delivers his message from the
trenches, and what he teaches not only makes sense, but is simple to
follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.

Myers Barnes
President – Myers Barnes Associates New Home Sales Training

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By Cyndi Wright – Project Manager at Mike Lyon Group

It has been months of planning and preparation here at the office for the big day.  After all of this hard work, the time has finally come for the Supercharged Sales Managers Conference. And despite seeing all of the planning from the back end… I have absolutely NO IDEA what to expect! This will be my first time attending a Sales Conference, and I’m very eager to see what all of the hype is about.

My First Impressions

Walking into the conference room, I’m impressed. A TON of books and giveaways are arranged in front of every spot and the setup is world class. All in all, the room looks very professional and…fun! Not at all like the stuffy, boring, conference set up I was expecting (much to my delight).

And the Conference Begins

Mike Lyon welcomes the crowd and introduces  Myers Barnes, and I’m immediately stuck on every word. I look around the room, and see the same response from the rest of the crowd. Myers talks to the crowd as if he is one of us. He walks around the room, makes eye contact, and calls people out by name. I find my notebook filling up as I scribble fervently.

Next up, Mike Lyon takes the stage and I  watched the crowd sit on the edge of their seat, as he introduced new data and statistics that will have a huge impact on how builders do business in 2013. The bottom line, technology and the online landscape has forever changed how we market and sell homes.

Day 2 – Winding down….or not!

The next day at breakfast, I enjoyed conversing to the 100+ other attendees about how excited they were for this day’s events. These feelings mirrored mines exactly. More real world info, best practices and of course – an iPad giveaway.

I was surprised to see the same energy on Day 2, as the first day! After all of the information shared on Day 1, I couldn’t believe there was so much more to learn! And, shockingly of all, the momentum NEVER DIED!

I was astounded by the conference as a whole. The positivity and excitement felt in the air let me know that my fellow attendees shared my sentiments.

I can’t wait for next year!Similar Posts:

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Let’s kick off 2013 with a BANG in Las Vegas! Set the tone for a year of record breaking sales, by attending three great seminars jam packed with ideas and proven sales techniques. These are sessions you DON’T want to miss!

Onsite & Online Strategies for Management Success in New Home Sales

Date: January 23, 2013
Time: 2:30-4:00 PM
Location: South 222-223

Description: Bursting with an original approach, innovative solutions, and all-new keys to profitability, this success-driven session will detail how to transform your sales team. You will leave with strategies to unleash your full potential and become equipped to generate the results you want immediately – profitable sales!

Learning Outcomes:

• Learn how to mold a variety of different personalities into an effective sales team that can deliver predictable results month after month.

• Get strategies to convert online browsers to onsite buyers.

• Discover how to lead, navigate and stay ahead of the market. Find out how to start, manage or turn-around any sales organization.

• Gain a series of key ideas, methods and techniques that you can use to develop a superior sales force.

Speakers: Myers Barnes | Mike Lyon | Bob Schultz

Marketing Solutions for Guaranteed Sales Results

Date: January 24, 2013
Time: 10:30 AM – 12:00 PM
Location: South 220

Description: With a special focus on online marketing methods, the lessons learned during this session will thrust your sales and marketing team into a successful 2013. From the initial impression a homebuyer gets online to the processes necessary to court prospects and close deals, this presentation is loaded with value. Move through the entire sales and marketing cycle with tips from three proven industry experts, and leave with a comprehensive insight into your winning success formula for 2013.

Learning Outcomes:

• Learn to seize the synergies between the online experience, mobile experience and on-site experience to create the most conversions possible.

• Gain proven step-by-step techniques to create online content that captures the attention of potential homebuyers.

• Discover how to convert Internet browsers into buyers by creating a digital inbound path to attract the right buyer.

• Learn how to avoid the Internet elimination game, by creating a consistent sales experience from website to on-site.

Speakers: Myers Barnes | Brian Flook | Mike Lyon

Social Media & the Home Buying Process

Date: Tuesday, January 22
Time: 1:00 – 2:00 PM
Location: South 219

Social media is an effective tool in new home sales but only when it is used effectively.  Learn how to properly use the Internet and social media in the home buying process. Sponsored by HomeStreet Bank.Similar Posts:

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View the video here

Ready to take action? Use the link below and at least tell us you are coming. See you there.

 Similar Posts:

• (Video) Boost Leads from Your Website
• You should recruit this guy! (video)
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For 2012, Jeff Shore, Myers Barnes and I have been working hard on some educational programs for Sales Leaders and their teams. But wait – there’s MORE! Builder Tech is coming to PCBC. So register now for the free event Thursday night. Check out the details below and put a big smily face on your calendar for 27th!

Sales Management Summit

Wednesday, June 27
9:30am–12:00pm
Ticket Required: $75*

Sales Leadership: The Ten Disciplines
It’s more than a check-up. It’s more than a pep rally. It’s a nuts-and-bolts treasure trove of the most important disciplines for sales executives in this recovery market.

It’s time to transition – to get away from survival mode and embrace the recovery that is upon us. That means nailing down ten critical sales leadership disciplines that MUST be in place for 2012.

Three of the top sales thinkers in the industry today will lead you on a journey of self-evaluation coupled with compelling techniques. You’ll learn the 2012 approach to excellence in recruiting, training, lead-to-traffic conversion, motivation, negotiation, margin protection, follow-up, and much more.

*Includes a complimentary ticket to the Sales Rally (Wednesday, June 27 | 2:00-4:30pm)

Sales Rally 2012!

Value Purity: How to Secure the Sale without Getting Hosed
2:00pm–4:30pm
Ticket Required: $50

It’s time for the madness to come to an end. The endless incentives and crazy discounts just aren’t cutting it. Builders today are giving away more than ever, and the sales pace is not there to justify the value erosion.

What if you could spend just 2-1/2 hours to learn some of the most important value-protection techniques available in a tough new home sales market? We’re talking about proven strategies being used by some of the best in the business, including:

• Getting the customer into a value-based mindset…before they walk through your door
• Techniques for building brand excitement to enhance value perceptions
• Three VERY common statements that guarantee you will look desperate
• How to establish a firm price right out of the gate
• Five value-building statements that cannot be disputed (memorize these five alone and you’ll see radical results!)
• Why your customer needs you to say “No”
• Cutting-edge follow-up techniques guaranteed to boost repeat traffic
• Much, much more

Presented by:
Myers Barnes, MIRM, Owner, Myers Barnes Associates, Inc.
Mike Lyon, President, Mike Lyon Group
Jeff Shore, President, Shore Consulting

Builder Tech @ PCBC

Wed, June 27 5-8pm » B Restaurant » Open Bar & Great Food

Join us for the Builder Tech party at PCBC in San Francisco! Come hang out with the industry’s leading edge thinkers and talk about all things tech. If you stay awake at night thinking about SEO, PPC, SMS, CPM, SEM, OSC and ROI – you need to Siri this reminder on your iPhone right now. (If you are rocking a flip phone, this party is not for you.)

Enjoy an open bar and fantastic food while our DJ Mix-Master-Mike spins records. Bring your friends, bring your baby mama, bring your little rat dog that fits in your purse. Just don’t miss out on the best night of PCBC. It will be legend…wait for it…….dary!

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Marketing Solutions for Serious Sales Results

Date: Friday, February 10
Time: 10:00 – 11:30 am
Location: West 312

Description: Three leading industry trainers and speakers have concentrated their new home sales and marketing strategies and techniques into this high-energy, information-packed presentation. With a special focus on online marketing methods, you’ll get an actionable plan that will help you increase your sales traffic, polish your online efforts and revitalize your sales team.

Learning Outcomes:

• Become familiar with the most valuable, innovative and proven online tools to create on-site success, improve budgeting and planning and maximize sales.
• Acquire field-tested, step-by-step techniques for creating online content (at very little cost) to capture the attention of potential home buyers.
• Learn how to create a ‘digital inbound path’ for your prospects that attracts the right buyer – including how to create content that makes you consistently appear at or near the top of search engine results.
• Discover little-known secrets for successfully integrating your online and on-site sales efforts to provide customers with a seamless transition from your website to face-to-face interactions with your sales force – and thus avoid the Internet elimination game.

Speakers: Brian Flook, Mike Lyon, Myers Barnes, MIRM

100 Ideas for Maximizing the Benefits of Your Existing Traffic

Date: Wednesday, February 8
Time: 10:00 – 11:30 am
Location: West 311 G-H

Description: Nearly everything about our market has changed – including the selling environment, the buyer, our products and how we follow up on leads. One old-fashioned rule still applies, however: the unmatched potential in a prospect who has actually walked in the door. In this session, you’ll learn new ways to market, network and follow up to maximize your chances of closing the sale. This course will cover 100 new ideas a builder’s sales team can implement to maximize sales from the traffic they are getting.

Learning Outcomes:

• Appreciate the real value of walk-in prospects, and learn new ways to follow up and close the deal.
• Get insights that will help you achieve measurably better results – whether you’re a CEO, COO, builder, lender or sales or marketing manager.
• Acquire great new ideas your sales team can use immediately to maximize sales from the walk-in traffic you’re already generating.

Speakers: Mike Lyon, Scott Stroud, Shirleen Von HoffmannSimilar Posts:

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About the Book:

Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time.

This groundbreaking field manual will become the new best friend to any home-builder, sales manager, or new home salesperson who is weary of losing sales to the deals, discounts and incentives offered by their competitors. Order it today!

Secrets Of New Home Sales Negotiation will help you transform your approach to negotiating and slice through every obstacle – from price phobias to extreme bargain hunters. Apply the tactics and you’ll overcome your need to concede your position by applying field-tested strategies, proven to deliver success with even the toughest home-buyer.

Guaranteed you’ll learn how to:

• Power past Price Resistance
• Overcome your pesky competitors’ deals, discounts, and incentives
• Negotiate global, selling homes to anyone from any culture
• Vaccinate yourself against every known objection
• Apply killer persuasion strategies that close sales like clockwork
• Discover – and AVOID – the biggest negotiation mistake that even hardcore, new home salespeople make in their presentations
• Tap into today’s sales strategies that expand the bottom line

Secrets Of New Home Sales Negotiation will unleash your potential to dramatically increase your income, expand the profitability of each sale, and build a following of satisfied customers. Pick up a copy and watch your sales SOAR!

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When you attend the SEBC: New Home Sales Extravaganza, you’ll become alumni to the ultimate new home sales resource center.

Myers Barnes, Mike Lyon, and Roland Nairnsey show you the secrets to produce the results you want: MORE SALES!

Every solution hits the sweet spot of selling by refining often overlooked fundamentals and presenting today’s hottest new techniques.

Get ready for fast, focused; results oriented sales education that will transform your sales efforts. Half-a-day with The SEBC: New Home Sales Extravaganza and your sales success will reach into the stratosphere.

Featured Speakers: Myers Barnes, Mike Lyon, Roland Nairnsey

Guaranteed, you’ll learn how to:

•Increase the number of new homes sold-Regardless of whether the market goes up, down or sideways
•Embrace technology and win today’s buyers.
•Secrets of getting Realtors to work in partnership with you-not against you
•Master a paint-by-the-numbers sales process
•How to vaccinate your sales team against “de-motivators” and ensure continual success
•Overcome real world objections-with real world solutions
•Defeat and diffuse your competitors discounting and incentives
•How to Ignite the Internet and Social Media as part of the home buying process
•Exceed your sales goals by huge margins and create monument profits
•Double your conversion ratios
•Generate Referral sales Easily and build a predictable business
•Find the answers to all your sales problems

Hurry, seating is limited.
Register Here >>
Be there Friday, July 22, 2011 at the SEBC.
Tickets are $45 per person & include: lunch, afternoon Sales Programs and Network Hour in the SMC Lounge from 5 – 6 pm.Similar Posts:

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Be sure to join us for some exciting and forward thinking workshops!

Impact! Sales Practices of The Best of the Best
Wednesday, June 22
1:00pm–4:00pm
Ticket Required: $55

Speakers: Mike Lyon, Jason Forrest, and Jeff Shore

Looking for some basic sales skills? Look somewhere else. At PCBC three of the top sales thinkers and most in-demand trainers in the industry will bring you the best practices from around the country. We’re not talking about tired theories and cheesy lines. This program is crammed with solid field-tested techniques being used by some of the top sales performers around. Whether it’s attracting (or re-attracting) traffic, discovery hidden hot spots, state-of-the-art demonstration technique, creative ways to overcome objections, working with Realtors or customer-centered closing technique, you’ll get it all in this jam-packed training program.

Topics Include:

• Managing Leads Online and Over the Phone
• Best Discovery Practices – Learning the Mission
• Cutting Edge Model Demonstration Practices
• “Teaching” Your Sales Process
• Overcoming Tough Market Objections
• The Most Powerful Closing Technique for a Tough Market
• 2011 Follow-Up: Real Techniques for the Real World

More Leads. More Sales. No Excuses!
Thursday, June 23
1:00pm–4:00pm
Ticket Required: $75

Speakers: Mike Lyon and Myers Barnes

This concentrated package of new home sales and marketing “how-to” strategies and techniques will provide attendees with the tools required to launch, manage, and re-energize their sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, the lessons learned here will prepare your sales team for maximizing opportunities in 2011.

Attendees will be led through a step-by-step process that will teach them the new fundamentals of creating and deploying an integrated online and on-site sales and marketing program, and the most recent and up-to-date insight and guidance on online marketing for the real estate industry will also be provided. All information is provided in the form of practical and actionable “how-to” content—so attendees walk away with concrete methods that are proven to increase leads, sales, and profitability.

Learning Outcomes

• This high-energy program will provide the fundamentals of creating, planning, budgeting, and implementing your 2011 sales and marketing plan. Special emphasis is placed on new methods of maximizing resources utilizing new technologies and online strategies. Attendees will learn to close the circle between online experience and on-site experience to capture and create the most conversions possible.
• Attendees will learn a proven step-by-step technique to create online content that resonates with potential homebuyers. The importance of your online content, how to create it, how to disseminate it across the Internet—all at very low or little cost—will be covered in detail. There will be no more confusion over what to do, or how to do it; attendees will be provided with a roadmap for online advertising and marketing success.
• The ultimate goal of your online efforts is to convert Internet browsers into buyers. Learn how to create the digital inbound path for your prospects that attracts the right buyer for the right home, all the way from generating the first search engine lead to capturing an online registration to e-lead follow-up and conversion using our industry-proven formula.
• Finally, attendees will learn how to successfully integrate their online and on-site sales efforts. Since the user’s first experience of a community or product is online, the entire experience from website to on-site must be consistent and attendees will learn how to extend the online experience to the on-site experience, always enjoying the benefit of the automated online work that was done beforehand to help close the sale.

Check out all the details at www.pcbc.com Similar Posts:

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