Marketing Solutions for Serious Sales Results

Date: Friday, February 10
Time: 10:00 – 11:30 am
Location: West 312

Description: Three leading industry trainers and speakers have concentrated their new home sales and marketing strategies and techniques into this high-energy, information-packed presentation. With a special focus on online marketing methods, you’ll get an actionable plan that will help you increase your sales traffic, polish your online efforts and revitalize your sales team.

Learning Outcomes:

• Become familiar with the most valuable, innovative and proven online tools to create on-site success, improve budgeting and planning and maximize sales.
• Acquire field-tested, step-by-step techniques for creating online content (at very little cost) to capture the attention of potential home buyers.
• Learn how to create a ‘digital inbound path’ for your prospects that attracts the right buyer – including how to create content that makes you consistently appear at or near the top of search engine results.
• Discover little-known secrets for successfully integrating your online and on-site sales efforts to provide customers with a seamless transition from your website to face-to-face interactions with your sales force – and thus avoid the Internet elimination game.

Speakers: Brian Flook, Mike Lyon, Myers Barnes, MIRM

100 Ideas for Maximizing the Benefits of Your Existing Traffic

Date: Wednesday, February 8
Time: 10:00 – 11:30 am
Location: West 311 G-H

Description: Nearly everything about our market has changed – including the selling environment, the buyer, our products and how we follow up on leads. One old-fashioned rule still applies, however: the unmatched potential in a prospect who has actually walked in the door. In this session, you’ll learn new ways to market, network and follow up to maximize your chances of closing the sale. This course will cover 100 new ideas a builder’s sales team can implement to maximize sales from the traffic they are getting.

Learning Outcomes:

• Appreciate the real value of walk-in prospects, and learn new ways to follow up and close the deal.
• Get insights that will help you achieve measurably better results – whether you’re a CEO, COO, builder, lender or sales or marketing manager.
• Acquire great new ideas your sales team can use immediately to maximize sales from the walk-in traffic you’re already generating.

Speakers: Mike Lyon, Scott Stroud, Shirleen Von HoffmannSimilar Posts:

• The 2010 International Builders’ Show
• PCBC 2011 – Join Us Live!
• PCBC 2010 – Social Media Workshop for Sales and Marketing
• All Day Internet & Social Media Workshop: Home Builders Association of Northern California
• Free Webinar – Crack the Code to +30% Close Ratios

About the Book:

Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time.

This groundbreaking field manual will become the new best friend to any home-builder, sales manager, or new home salesperson who is weary of losing sales to the deals, discounts and incentives offered by their competitors. Order it today!

Secrets Of New Home Sales Negotiation will help you transform your approach to negotiating and slice through every obstacle – from price phobias to extreme bargain hunters. Apply the tactics and you’ll overcome your need to concede your position by applying field-tested strategies, proven to deliver success with even the toughest home-buyer.

Guaranteed you’ll learn how to:

• Power past Price Resistance
• Overcome your pesky competitors’ deals, discounts, and incentives
• Negotiate global, selling homes to anyone from any culture
• Vaccinate yourself against every known objection
• Apply killer persuasion strategies that close sales like clockwork
• Discover – and AVOID – the biggest negotiation mistake that even hardcore, new home salespeople make in their presentations
• Tap into today’s sales strategies that expand the bottom line

Secrets Of New Home Sales Negotiation will unleash your potential to dramatically increase your income, expand the profitability of each sale, and build a following of satisfied customers. Pick up a copy and watch your sales SOAR!

Similar Posts:

• BuilderRadio Podcast – New Tools to Communicate with Your Prospects and Buyers
• Sarah Yaussi from Big Builder as Social Media VIP Guest
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• Ask The Experts Webinar – Thursday Jan 10th

When you attend the SEBC: New Home Sales Extravaganza, you’ll become alumni to the ultimate new home sales resource center.

Myers Barnes, Mike Lyon, and Roland Nairnsey show you the secrets to produce the results you want: MORE SALES!

Every solution hits the sweet spot of selling by refining often overlooked fundamentals and presenting today’s hottest new techniques.

Get ready for fast, focused; results oriented sales education that will transform your sales efforts. Half-a-day with The SEBC: New Home Sales Extravaganza and your sales success will reach into the stratosphere.

Featured Speakers: Myers Barnes, Mike Lyon, Roland Nairnsey

Guaranteed, you’ll learn how to:

•Increase the number of new homes sold-Regardless of whether the market goes up, down or sideways
•Embrace technology and win today’s buyers.
•Secrets of getting Realtors to work in partnership with you-not against you
•Master a paint-by-the-numbers sales process
•How to vaccinate your sales team against “de-motivators” and ensure continual success
•Overcome real world objections-with real world solutions
•Defeat and diffuse your competitors discounting and incentives
•How to Ignite the Internet and Social Media as part of the home buying process
•Exceed your sales goals by huge margins and create monument profits
•Double your conversion ratios
•Generate Referral sales Easily and build a predictable business
•Find the answers to all your sales problems

Hurry, seating is limited.
Register Here >>
Be there Friday, July 22, 2011 at the SEBC.
Tickets are $45 per person & include: lunch, afternoon Sales Programs and Network Hour in the SMC Lounge from 5 – 6 pm.Similar Posts:

• How To Generate Your Own Leads
• A Builder’s Online Strategy: Elicit a Response (Guest Post)
• How To Secret Shop Your Sales Team
• Are You Too Busy To Blog?
• Keep Your Phone Skills Sharp (video)

Be sure to join us for some exciting and forward thinking workshops!

Impact! Sales Practices of The Best of the Best
Wednesday, June 22
1:00pm–4:00pm
Ticket Required: $55

Speakers: Mike Lyon, Jason Forrest, and Jeff Shore

Looking for some basic sales skills? Look somewhere else. At PCBC three of the top sales thinkers and most in-demand trainers in the industry will bring you the best practices from around the country. We’re not talking about tired theories and cheesy lines. This program is crammed with solid field-tested techniques being used by some of the top sales performers around. Whether it’s attracting (or re-attracting) traffic, discovery hidden hot spots, state-of-the-art demonstration technique, creative ways to overcome objections, working with Realtors or customer-centered closing technique, you’ll get it all in this jam-packed training program.

Topics Include:

• Managing Leads Online and Over the Phone
• Best Discovery Practices – Learning the Mission
• Cutting Edge Model Demonstration Practices
• “Teaching” Your Sales Process
• Overcoming Tough Market Objections
• The Most Powerful Closing Technique for a Tough Market
• 2011 Follow-Up: Real Techniques for the Real World

More Leads. More Sales. No Excuses!
Thursday, June 23
1:00pm–4:00pm
Ticket Required: $75

Speakers: Mike Lyon and Myers Barnes

This concentrated package of new home sales and marketing “how-to” strategies and techniques will provide attendees with the tools required to launch, manage, and re-energize their sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, the lessons learned here will prepare your sales team for maximizing opportunities in 2011.

Attendees will be led through a step-by-step process that will teach them the new fundamentals of creating and deploying an integrated online and on-site sales and marketing program, and the most recent and up-to-date insight and guidance on online marketing for the real estate industry will also be provided. All information is provided in the form of practical and actionable “how-to” content—so attendees walk away with concrete methods that are proven to increase leads, sales, and profitability.

Learning Outcomes

• This high-energy program will provide the fundamentals of creating, planning, budgeting, and implementing your 2011 sales and marketing plan. Special emphasis is placed on new methods of maximizing resources utilizing new technologies and online strategies. Attendees will learn to close the circle between online experience and on-site experience to capture and create the most conversions possible.
• Attendees will learn a proven step-by-step technique to create online content that resonates with potential homebuyers. The importance of your online content, how to create it, how to disseminate it across the Internet—all at very low or little cost—will be covered in detail. There will be no more confusion over what to do, or how to do it; attendees will be provided with a roadmap for online advertising and marketing success.
• The ultimate goal of your online efforts is to convert Internet browsers into buyers. Learn how to create the digital inbound path for your prospects that attracts the right buyer for the right home, all the way from generating the first search engine lead to capturing an online registration to e-lead follow-up and conversion using our industry-proven formula.
• Finally, attendees will learn how to successfully integrate their online and on-site sales efforts. Since the user’s first experience of a community or product is online, the entire experience from website to on-site must be consistent and attendees will learn how to extend the online experience to the on-site experience, always enjoying the benefit of the automated online work that was done beforehand to help close the sale.

Check out all the details at www.pcbc.com Similar Posts:

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• Join Me at Sunbelt Builders Show

Live tweets from #IBS2011

Skype rolled out a new mobile version this week and it is a game changer for the real estate industry. Using your iPhone or Android phone, you can video call with Skype via WiFi and 3G. That’s not a typo…you can now use 3G for video calling! All your customer needs is a computer and the free Skype software. You can give them a virtual tour while they sit at their computer—at home or work. Use this tool to let them know you value their time.

In our test, the 3G can be spotty and wasn’t as clear as WiFi but IT WORKS! Think of all the uses (scroll down for just a few). To help me demonstrate this in real time, I called my friend Zach Schabot, REALTOR with Go Realty in Raleigh, which is 1,200 miles away from me. Here’s how it went:

Youtube Video Link

I know you want to sell more homes this year. You now have one more power tool to help you reach that goal.
12 Ways to use Skype Video Calling

1. Show homes to your customers without them being there.
2. Show the amenities (pool, park, clubhouse).
3. Demonstrate the soft closing drawers in the kitchen.
4. Give a tour of the street and the neighbors.
5. Set the phone on your dashboard and drive your prospect to the local school.
6. Show color selections.
7. Show the construction phases of the new home.
8. Demonstrate the tilt-in windows.
9. Walk the homesite .
10. Introduce the superintendent.
11. Stream the inspections.
12. Insert your idea here!

Don’t waste another minute. Download the new Skype Mobile app with the video calling right now. Start using it right away. And show your customers how easy you can make it to do business with you.

I am honored to be presenting in two "guaranteed to blow your mind" sessions. Are you attending? Be sure to drop a note in the comments section below or connect with me on twitter.

More Leads. More Sales. No Excuses. >>

Date: Wednesday, January 12
Time: 3:30 pm – 5:00 pm
Location: West 307

Description: This concentrated, high-energy package of new home sales and marketing "how-to" strategies and techniques will provide you with the tools required to launch, manage and re-energize your sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, this program will provide the fundamentals of creating, planning, budgeting and implementing your 2011 sales and marketing plan.

Learning Outcomes:

• Learn proven methods for maximizing resources using new technologies and online strategies
• Gain insight into a field-tested, step-by-step technique to create online content that resonates with potential homebuyers
• Discover how to create the ‘digital inbound path’ that attracts the right buyer for the right home

Speakers: Myers Barnes, Mike Lyon, Steve Shoemaker, Kevin Oakley

Generation Translation: Marketing, Merchandising and Sales Techniques that Speak the Gen X and Y Language >>

Date: Wednesday, January 12
Time: 1:30 pm – 3:00 pm
Location: West 311 G-H

Description: Do your marketing, merchandising and sales teams speak ‘Gen X & Y’? Join this fun, action-packed seminar to shift your thinking and learn how to powerfully communicate your brand message to Gen X & Y buyers through social media and the Internet. Once your marketing draws them to your community, dazzle them with your model home merchandising, precision-designed to exceed lifestyle expectations. Finally, use your sales team to effectively reinforce your brand identity and model merchandising experience to tap into this hot new market.

Learning Outcomes:

• Understand the relevant online marketing tools for your audience, including using social media to increase qualified traffic to your sales center
• Discover the latest interior design trends and techniques for 2011 and implement lifestyle merchandising that evokes your customer’s emotions
• Learn new and effective sales skills to enhance the customer experience and use technology in your sales process for higher conversion ratios
• Integrate your entire message and brand throughout your sales, marketing and design efforts

Speakers: Ashley Jennings, Zach Schabot, Mike Lyon

We will demonstrate how to make the successful connection between online marketing to onsite sales with a proven formula that is not only pragmatic and ‘doable’, our combination of people, process and technology delivers proven results. Time after time!

Register Now>>

When: Tuesday, September 21st
Who: Mike Lyon and Myers Barnes
Time: 1:00 p.m. EDT / 10:00 a.m. PDT
Duration: 1 hour

Learning Outcomes:

* Successful integration between online & offline sales
* Role of the Online Sales Counselor
* The transition to the Sales Team
* Define the lead follow-up process
* Master a paint-by-numbers sales process
* Double your conversion ratio

All webinar attendees will have a chance to win one of the following:

* Myers Barnes’ new book: New Home Sales in a Nutshell
* Mike Lyon’s new book: Social Media Guide to Real Estate
* A Lasso QuickSTART Sales Subscription (value $1,495)

Register Now>>

Similar Posts:

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Join me for a great event at the Home Builders Association of Greater Austin!

Learn More >>

Date: Thursday, September 30, 2010
Time: 8:00 AM – 12:00 PM
Place: HBA Office
8140 Exchange Drive, Austin 78754

Learning Objectives:

* The latest home builder statistics on new home shoppers
* The Online Sales Formula and Process
* Making sense of the “Social Media” revolution
* The necessary components of an attention-getting home builder’s website
* Online Marketing that’s tailored specifically for home builders
* A detailed overview of the Follow-Up Process
* How to track and measure the success of your program
* And much, much more…

Register Now >>Similar Posts:

• Seminar in OKC with the Central Oklahoma Home Builders Association
• Conversion Rates for the Online Sales Program
• Join Me at Sunbelt Builders Show
• The 2010 International Builders’ Show
• New Math for Builders

So here’s the deal, I want to give a lot of these away!

In fact, I will give out one copy every day for the rest of this month. Want to win one? All you need to do is:

Send out a tweet. Just copy and paste the following: Hey @mikelyon I want a free copy of your new book Social Media Guide for Real Estate http://bit.ly/smguide4re

and/or

Head over to Facebook and share this blog post on your profile or page. You need to let me know by tagging me here or my page here. Don’t know how to tag, no big deal – just post on my wall that you shared it, or on the DoYouConvert page.

(you can post until you win or your friends get annoyed)

Of course, if you don’t want to go through all that trouble and wait around to win – you could always just pick up a copy now.

Thanks to everyone who helped get this book out and I look forward to your feedback!

Why You Need This Book

Are you looking for answers in this brave new Web 2.0 world? The opportunities to connect with potential buyers abound, but navigating these uncharted waters have left many real estate professionals with a bad case of “analysis paralysis”. The Social Media Guide for Real Estate will help you establish a clear strategy for your business that will produce a steady stream of qualified clients while helping to position you as the undisputed expert in your field.

In This Book You Will Learn:

• What  “social media” is and how it works for the Real Estate business
• What social networking sites will work best for your business model
• Ideas for producing high quality content that gets attention
• Useful tools to help you efficiently manage all these sources (and not waste valuable time)
• The proper etiquette for utilizing the social networking sites, like Facebook, Twitter, and LinkedIn
• How to create a strategy to avoid overload
• And much, much more…

What industry leaders are saying

“Mike has a unique blend of real estate common sense and social media savvy. As our social media coach, he provides timely and effective strategies to help our agents grow their business. His powerful impact has moved Facebook into the top 10 referring sites for ReeceAndNichols.com”  

Jerry Reece, CEO, Reece and Nichols

"When it comes to understanding how social media can be used to grow a real estate business, Mike Lyon is the expert.  His no-nonsense approach is not only practical, it is very doable.  This guide is THE GUIDE to understanding the ‘Why’ and the ‘How’ to make it happen."

Bryan Sheppard, CEO, Coldwell Banker Select

Similar Posts:

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