Just Released – Social Media Guide for Real Estate
I am happy to announce that my new book is here! The Social Media Guide For Real Estate will feel good in your hands and make you look smart sitting on your bookshelf. Your colleagues will be envious and say, “Wow, what I would give to be on the cutting edge…” You can check out the details below or order here.
So here’s the deal, I want to give a lot of these away!
In fact, I will give out one copy every day for the rest of this month. Want to win one? All you need to do is:
Send out a tweet. Just copy and paste the following: Hey @mikelyon I want a free copy of your new book Social Media Guide for Real Estate http://bit.ly/smguide4re
and/or
Head over to Facebook and share this blog post on your profile or page. You need to let me know by tagging me here or my page here. Don’t know how to tag, no big deal – just post on my wall that you shared it, or on the DoYouConvert page.
(you can post until you win or your friends get annoyed)
Of course, if you don’t want to go through all that trouble and wait around to win – you could always just pick up a copy now.
Thanks to everyone who helped get this book out and I look forward to your feedback!
Why You Need This Book
Are you looking for answers in this brave new Web 2.0 world? The opportunities to connect with potential buyers abound, but navigating these uncharted waters have left many real estate professionals with a bad case of “analysis paralysis”. The Social Media Guide for Real Estate will help you establish a clear strategy for your business that will produce a steady stream of qualified clients while helping to position you as the undisputed expert in your field.
In This Book You Will Learn:
- What “social media” is and how it works for the Real Estate business
- What social networking sites will work best for your business model
- Ideas for producing high quality content that gets attention
- Useful tools to help you efficiently manage all these sources (and not waste valuable time)
- The proper etiquette for utilizing the social networking sites, like Facebook, Twitter, and LinkedIn
- How to create a strategy to avoid overload
- And much, much more…
What industry leaders are saying
“Mike has a unique blend of real estate common sense and social media savvy. As our social media coach, he provides timely and effective strategies to help our agents grow their business. His powerful impact has moved Facebook into the top 10 referring sites for ReeceAndNichols.com”
Jerry Reece, CEO, Reece and Nichols
"When it comes to understanding how social media can be used to grow a real estate business, Mike Lyon is the expert. His no-nonsense approach is not only practical, it is very doable. This guide is THE GUIDE to understanding the ‘Why’ and the ‘How’ to make it happen."
Bryan Sheppard, CEO, Coldwell Banker Select
Getting Social at the Triangle Sales and Marketing Council
Join me and the Triangle Sales and Marketing Council of North Carolina for two exciting events coming up next week!
Special TSMC Breakfast Seminar with Mike Lyon
Social Media Success: Winning in a Web 2.0 World
Date: August 18, 2010
Time: 8:00 AM -10 AM EST
Location: Breir Creek Country Club – 9410 Club Hill Drive Raleigh, NC
Description: Learn how to touch your sphere of influence through Social Media, Discover ways to quickly implement Social Media into your business plan, Maximize your impact by interacting on sites such like Facebook and Twitter, Engage and grow your online community, and Utilize free tools and tricks to increase your business without busting the marketing budget.
Click Here to Register >>
Converting Browsers to Buyers: Proven Strategies for Selling Homes Online
Date: August 18th, 2010
Time: 12:00 PM- 3:00 PM EST
Location: HBA of Raleigh-Wake County 5580 Centerview Drive Raleigh, NC
Description: Learn about the online sales process, Discover ways to engage leads quickly and effectively online, Maximize your lead capture rate by setting appointments from your website, Attract and capture qualified traffic, Implement a plan to meet and beat your sales goals.
Hope to see everyone there!
Will the iPhone 4 Help You Sell More Homes?
I think, more importantly, the question is how will these new super smart phones continue to change how we sell homes? I shot a quick video of my thoughts.
The long awaited iPhone 4 will soon be coming to a store near you. Steve Jobs revealed the new iPhone 4 last week. This new smart phone has a lot of new hardware updates and features as well as a new sleek look, all of which you can see here. One of the new features has the potential to change the landscape for sales professionals that will use it. The new Face Time video calling feature will give agents who really like to sell “face to face” (don’t we all) the ability to do so via their new iPhone 4 video. This feature gives you the ability to talk face to face to anyone else using the iPhone 4 (wi-fi only for 2010, but you know they are pushing this for 3G, and it is open so I am sure we’ll be talking to other phones too). You can show properties, talk to customers and give them updates on their home construction or whatever your selling heart desires. The ability to connect on this level is going to be a huge game changer.
Another slick new feature is the 720p HD video which eliminates the need for an additional camera like the Flip or Kodak. So if you have been jonesin’ for a HD pocket camera and debating whether or not to upgrade to an iPhone – this should help you make that decision. On top of that, it looks like the photos you can take will kick butt with the new 5 mp lens.
Along with the new 720p HD video, you now have a full featured tool to edit all that content right on the phone. Apple announced the new iMovie for iPhone, the demo was pretty cool. My mind is racing with all of the possibilities. Think about recording a quick video intro to a property, pulling in 10-15 photos of the home with a Ken Burns effect, finishing off with another video message and including a nice music overlay and titles, all while in your car outside of the home. Crazy right?
Video is one of the most underutilized tools for selling homes. The more comfortable you are with video the better off you will be. You can’t get more comfortable than having this rocket right in your pocket.
Now – if AT&T would just improve their network. It’s not too bad in my neck of the woods but I know others who complain.
So, are you thinking about a new smartphone? I am still on the fence but my “apple-fanboyness” is drawing me in to the iPhone 4. If you are comparing the latest phones, check out the helpful infographic below from Mashable.
What do you think? Will you be buying the new iPhone 4 and how do you plan to use it in your business?
Below is a video ad of the cliffnotes version of the keynote.
New Home Feed Goes Live – Easily List Your Homes Online
Just finished up the demo for New Home Feed. It takes about 25 minutes for the presentation. It’s worth a look.
Demo Now Available: CLICK HERE
What’s the secret to selling homes? You can’t point to any one thing of course but instead would want to be sure you are using all the tools available. Included in your home-selling plan of course is the Internet. Pretty much everybody (90%) starts their home search online so it makes sense to have your listings online. But especially given how many builders, in this challenging market, are having to do more with less, it can be a challenge to get homes on to listing websites, and keep the information updated. Now there is a new marketing tool that does just that: newhomefeed.com.
This is NOT a listing website, New Home Feed instead partners with a variety of listing sites to get your listings on a wide network of both free and paid sites like NewHomeSource.com and NewHomesDirectory.com. Plus it tracks what sites are sending you traffic and the conversion rates from those sources so you can make improved marketing decisions about where to spend your money. You can update listings from newhomefeed.com or update from your site and plug it into to New Home Feed. What I like about New Home Feed is that it lets you be cost smart, and do more without spending big bucks.
Press Release:
A beta version of newhomefeed.com is now live. New Home Feed allows home builders, marketing agencies who work with home builders, and builder CRMs (Customer Relationship Management companies) to easily disseminate home listings to a wide variety of real estate listing websites and get robust reports that show where web traffic originates from within the New Home Feed network. The website also features a lively blog as well as a series of white papers and case studies of interest to home builder and real estate sales and marketing professionals.
Read the full press release here
All Day Internet & Social Media Workshop: Home Builders Association of Northern California
I am excited to be presenting a Internet Marketing & Social Media Full Day Workshop at the Home Builders Association of Northern California on March 25th. We would love to have you join us!
Morning Session
Social Media Success: Creating Powerful Communities Online TO Boost Traffic and Sales
Date: Thursday, March 25
Time: 9:00 am – 12:00 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
Are you searching for answers on how to use social media such as Twitter, Facebook, YouTube, and LinkedIn to increase sales? It can seem overwhelming, but have no fear—we can get through this together!
Take control of your own digital network, and use these tools to reach out to more people, connect with more Realtors, and engage current and past customers—without spending any more of your marketing dollars.
Learning Outcomes:
- Learn how to touch your sphere of influence through Social Media
- Discover ways to quickly implement Social Media into your business plan
- Maximize your impact by interacting on sites such as twitter and facebook
- Engage and grow your online community
- Utilize free tools and tricks to increase your business without busting the marketing budget
Afternoon Session
Converting Browsers to Buyers: Proven Strategies for Selling Homes Online
Date: Thursday, March 25
Time: 1:00 pm – 4:30 pm
Location: HBANC Conference Room
101 Ygnacio Valley Road, 4th Floor Conference Room
Walnut Creek, CA 94596
Description:
We all know buyers are starting their search on the web and know of our communities before ever walking in the door. Whether you have a commanding internet presence or you are stuck in the digital dark ages, this intensive half day seminar, Browsers to Buyers, will deliver the proven methods necessary to develop and dramatically improve your online new home sales. This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers and explode your sales goals.
Learning Outcomes:
- Learn about the online sales process
- Discover ways to engage leads quickly and effectively online
- Maximize your lead capture rate by setting appointments from your website
- Attract and capture qualified traffic
- Implement a plan to meet and beat your sales goals
