Be sure to stop over and check out the new podcast of an interview I did with my friends at > In this interview, we discuss the following strategies for upgrading your sales tools: 1. Lose the ‘Dumb Phone’ A smart phone, such as the iPhone, is like a Swiss Army Knife for communication. It’s …
Read MoreCategory Archive for: ‘Online Trends’
Home Buying Process from a Woman’s Perspective (i.e. the decision maker) 6
It is no secret that in most families when it comes to decision making or for better terms – money spending- the woman “wears the pants”. If you are a home builder or real estate agent trying to sell these homes – you need to know the deal breakers in this process. So here is …
Read MorePredictions from Seth Godin 32
For those of you who haven’t heard yet – Seth Godin will be presenting at PCBC this year. I am pretty amped about this. It is exciting to see this industry embrace his theory. On that note – a recent post from Mr. Godin (may I call you Seth) highlights a few predictions: Prediction: there …
Read MoreGuest Post: How to Use Twitter To Reach A Local Audience For Your Business 0
By Marie O’Brien It seems that everyone is talking about Twitter these days, and the top two questions seem to be: 1. What exactly is Twitter? 2. Can I really use this to grow my business? What is Twitter We’ve addressed the “what is Twitter” in other blog articles, but I must admit that I’ve …
Read MoreOver 50 and online: Don’t underestimate the Boomers! 20
I continue to get questions from homebuilders about using the Internet to reach buyers over the age of 50. Apparently, there is the belief that Baby Boomers still do their home search the old-fashioned way. If you think that Baby Boomers haven’t embraced the Internet for home buying research, you’re grossly underestimating the techno-savviness of …
Read MoreMobile Websites for Home Builders 9
Are you Third Screen Marketing enabled? For years, I have been asking “Do You Convert”? Now I have to ask does your website convert for the mobile internet. Internet enabled phones hit today’s market at an astonishing rate, resulting in a mobile internet boom. Hence, third screen marketing. With this trend we must now ask, …
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