I am excited to announce a new series from Blair Kuhnen. Blair is a former product marketing executive at leading ecommerce businesses, led business to consumer marketing for a top 5 U.S. home builder, consults with production homebuilders, and writes about marketing best practices. I will be posting informative articles from Blair perodically – be …
Read MoreCategory Archive for: ‘Best Practices’
Conversion Rates for the Online Sales Program 4
Most builders have the same questions about the success rate of an Online Sales Program. How many leads do you get each month? How many of those are converted to an appointment? How many appointments end up on contract? What are your statistics etc… I would like to share what numbers I have seen personally …
Read MoreHome shoppers do their hunting online 1
A recent USA Today article “Home shoppers do their hunting online” details the journey one couple had purchasing their home online. It is an interesting article on many levels. One of the first observations made in the article: Technology is shifting knowledge and power to buyers and sellers. This is a sentiment that has been …
Read MoreLeveraging your database of leads 2
A new report at USAToday talks about the positive growth in the Tulsa housing market. This is exciting news for us (we build in Tulsa Metro) and something that we can use in our marketing materials. It compares our market to other states and gives examples of buyers who sold their house and moved here. …
Read MoreThe $140 million pre-sale campaign 0
Check out this great “real world” example of a pre-sale campaign for the Glass House in Denver that resulted in $140 million in revenue – not too shabby and a perfect example of how you you can sell out a community before you open. A great inspiration. View the article at Seth Godin’s Blog Check …
Read MoreA valuable lesson from Ricky Bobby 0
We had an ice storm hit this weekend. In preparation for the impending storm we made sure to run to Blockbuster and get a movie to fend off cabin fever. Seems like everyone else in town had the same idea. Needless to say it was slim pickins’ We ended up with our 15th choice – …
Read MoreWhy you can’t go “all the way” 0
The position of an Online Sales Counselor is still relatively new compared to the traditional Onsite Sales Agent. There are many opinions for structuring this position and defining the primary and secondary functions. For every builder it will be slightly different depending on size and need. One area of confusion is “How far should an …
Read MoreSearch Engine Optimization 0
It is important that every builder with a website engages in search engine optimization (SEO) in order to increase their organic or natural search results. Why you ask…couple of quick facts! Oraganic Search Results from SEO in top placements will drive 250% more traffic than PPC (Pay-Per-Click) Browsers who make it to your site from …
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