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> <channel><title>Mike Lyon - Internet Marketing for Home Builders and Real Estate &#187; Best Practices</title> <atom:link href="http://www.doyouconvert.com/category/best-practices/feed/" rel="self" type="application/rss+xml" /><link>http://www.doyouconvert.com</link> <description>Internet Sales and Marketing for Home Builders and Real Estate</description> <lastBuildDate>Tue, 21 May 2013 15:12:54 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Are You Likeable On The Phone &#8211; Part 1</title><link>http://www.doyouconvert.com/2013/01/31/are-you-likeable-on-the-phone-part-1/</link> <comments>http://www.doyouconvert.com/2013/01/31/are-you-likeable-on-the-phone-part-1/#comments</comments> <pubDate>Thu, 31 Jan 2013 17:04:15 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Video Posts]]></category> <category><![CDATA[follow-up]]></category> <category><![CDATA[new home sales]]></category> <category><![CDATA[new home sales training]]></category> <category><![CDATA[Online Sales]]></category> <category><![CDATA[phone calls]]></category> <category><![CDATA[phone sales]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2844</guid> <description><![CDATA[View the video Here The “How Likeable Are You” series is in full swing, and in this video I will talk about being likeable over the phone. You may be aware of some of the common techniques for successful phone interactions like smiling while you talk and having good posture. I will be focusing on some ...]]></description> <content:encoded><![CDATA[<p><iframe
src="http://www.youtube.com/embed/4WAbBuFAE1w?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p><p><a
target="_blank" href="http://youtu.be/4WAbBuFAE1w" >View the video Here</a></p><p>The “How Likeable Are You” series is in full swing, and in this video I will talk about being likeable over the phone. You may be aware of some of the common techniques for successful phone interactions like smiling while you talk and having good posture. I will be focusing on some additional tips to increase your likeability over the phone that you may not have thought of. By the end of the call, your customer should be saying “Wow, that person really listened…really cared…I really like them”.</p><p><a
href="http://www.doyouconvert.com/2013/02/15/are-you-likable-over-the-phone-part-2/" title="Are You Likable Over the Phone – Part 2" >Check out Part 2 here &gt;&gt;</a></p><p>&nbsp;</p><p><img
class="alignleft size-medium wp-image-2868" alt="Screen Shot 2013-01-31 at 11.02.46 AM" src="http://www.doyouconvert.com/blog/wp-content/uploads/2013/01/Screen-Shot-2013-01-31-at-11.02.46-AM-300x182.png" width="300" height="182" /><strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2013/02/15/are-you-likable-over-the-phone-part-2/"  rel="bookmark" title="February 15, 2013">Are You Likeable On The Phone &#8211; Part 2</a></li><li><a
href="http://www.doyouconvert.com/2013/01/17/how-likeable-are-you-mike-lyon/"  rel="bookmark" title="January 17, 2013">How Likeable Are You?</a></li><li><a
href="http://www.doyouconvert.com/2013/04/03/are-you-likeable-over-email-part-3/"  rel="bookmark" title="April 3, 2013">Are You Likeable Over Email &#8211; Part 3</a></li><li><a
href="http://www.doyouconvert.com/2007/08/01/online-sales-counseling%e2%80%94beyond-the-%e2%80%9conline%e2%80%9d-part/"  rel="bookmark" title="August 1, 2007">Online Sales Counseling—BEYOND the “Online” part</a></li><li><a
href="http://www.doyouconvert.com/2011/06/12/are-you-too-busy-to-blog/"  rel="bookmark" title="June 12, 2011">Are You Too Busy To Blog?</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2013/01/31/are-you-likeable-on-the-phone-part-1/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Likeable Are You?</title><link>http://www.doyouconvert.com/2013/01/17/how-likeable-are-you-mike-lyon/</link> <comments>http://www.doyouconvert.com/2013/01/17/how-likeable-are-you-mike-lyon/#comments</comments> <pubDate>Thu, 17 Jan 2013 15:56:45 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Video Posts]]></category> <category><![CDATA[communication]]></category> <category><![CDATA[email]]></category> <category><![CDATA[follow-up]]></category> <category><![CDATA[new home sales training]]></category> <category><![CDATA[Online Sales]]></category> <category><![CDATA[video email]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2809</guid> <description><![CDATA[View the video here Here is Part 1 &#62;&#62; Here is Part 2 &#62;&#62; How Likeable Are You Via Email&#62;&#62; Being &#8220;likeable&#8221; is one of the key factors in selling. This is something that all sales people know and understand. Likeability is easier to accomplish in person&#8230;.but what happens when you strip out the face ...]]></description> <content:encoded><![CDATA[<p><iframe
src="http://www.youtube.com/embed/jzkRilYy8Ek?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p><p>View the <a
target="_blank" href="http://www.youtube.com/watch?v=jzkRilYy8Ek" >video here</a></p><p><a
href="http://www.doyouconvert.com/2013/01/31/are-you-likeable-on-the-phone-part-1/" title="Are You Likeable On The Phone – Part 1" >Here is Part 1 &gt;&gt;</a></p><p><a
href="http://www.doyouconvert.com/2013/02/15/are-you-likable-over-the-phone-part-2/" title="Are You Likable Over the Phone – Part 2" >Here is Part 2 &gt;&gt;</a></p><p><a
href="http://www.doyouconvert.com/2013/04/03/are-you-likeable-over-email-part-3/" >How Likeable Are You Via Email&gt;&gt;</a></p><p>Being &#8220;likeable&#8221; is one of the key factors in selling. This is something that all sales people know and understand. Likeability is easier to accomplish in person&#8230;.but what happens when you strip out the face to face component? Are you likable to your customers over email? Over the phone? Via text message? In this series, we will be discussing the skills and tips necessary to be more likeable.</p><p><img
class="alignleft size-medium wp-image-2810" alt="Screen Shot 2013-01-17 at 9.22.08 AM" src="http://www.doyouconvert.com/blog/wp-content/uploads/2013/01/Screen-Shot-2013-01-17-at-9.22.08-AM-300x182.png" width="300" height="182" /><strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2013/02/15/are-you-likable-over-the-phone-part-2/"  rel="bookmark" title="February 15, 2013">Are You Likeable On The Phone &#8211; Part 2</a></li><li><a
href="http://www.doyouconvert.com/2013/04/03/are-you-likeable-over-email-part-3/"  rel="bookmark" title="April 3, 2013">Are You Likeable Over Email &#8211; Part 3</a></li><li><a
href="http://www.doyouconvert.com/2013/01/31/are-you-likeable-on-the-phone-part-1/"  rel="bookmark" title="January 31, 2013">Are You Likeable On The Phone &#8211; Part 1</a></li><li><a
href="http://www.doyouconvert.com/2008/03/18/email-hacks-for-the-new-home-sales-executive/"  rel="bookmark" title="March 18, 2008">Email Hacks for the New Home Sales Executive</a></li><li><a
href="http://www.doyouconvert.com/2008/03/25/record-your-phone-calls-increase-your-conversions/"  rel="bookmark" title="March 25, 2008">Record Your Phone Calls &#8211; Increase Your Conversions</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2013/01/17/how-likeable-are-you-mike-lyon/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Margin and creativity</title><link>http://www.doyouconvert.com/2013/01/03/margin-and-creativity/</link> <comments>http://www.doyouconvert.com/2013/01/03/margin-and-creativity/#comments</comments> <pubDate>Thu, 03 Jan 2013 15:26:30 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[business owner]]></category> <category><![CDATA[creative margin]]></category> <category><![CDATA[creative thinking]]></category> <category><![CDATA[creativity]]></category> <category><![CDATA[margin for creativity]]></category> <category><![CDATA[marketing director]]></category> <category><![CDATA[proactive]]></category> <category><![CDATA[sales director]]></category> <category><![CDATA[sales executive]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2797</guid> <description><![CDATA[I’ve just finished a crazy travel schedule over the past couple of months—back-to-back flights, weekend trips—and trying to squeeze in client work and projects in between. What I discovered was that this frantic pattern of action and reaction left me starved for a margin for creativity. (don’t get me wrong – I am extremely blessed ...]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-medium wp-image-2798" alt="Margin and Creativity" src="http://www.doyouconvert.com/blog/wp-content/uploads/2013/01/MarginandCreativity-300x218.jpg" width="300" height="218" />I’ve just finished a crazy travel schedule over the past couple of months—back-to-back flights, weekend trips—and trying to squeeze in client work and projects in between. What I discovered was that this frantic pattern of action and reaction left me starved for a margin for creativity. (don’t get me wrong – I am extremely blessed to be busy)</p><p>For me, a margin for creativity is that space that allows my mind to flow. It’s the time for writing blog posts and articles, shooting a video, or even sending coherent, thoughtful emails.</p><p>The speed of life overtook me lately and left a real gap in my usual creative thinking process. I found that I was making the excuse that I was simply too busy for those tasks.</p><p><strong>I realized that I needed to make time for this essential creative margin.</strong> It’s critical for sparking any type of advantageous thought. No matter what you do for yourself or your company, you need creative margin. If you allow yourself to be constantly behind the eight ball, you’re reacting, not thinking creatively, and we certainly don’t do our best work this way.</p><p>Giving yourself that margin for creativity affords you the ability to be proactive. You take control and steer toward the results you want, instead of taking each wave as it hits.</p><p><strong>If you’re a marketing director</strong> and you want to launch the next big thing or revamp your website to make it more effective, you need sufficient margin for creativity to make room for your brain to explore thoughts and ideas.</p><p><strong>If you’re a sales executive</strong>, allocating margin for creativity enables you to be prepared for better managing your leads and customers. A marginless work week zaps you of the time to engage those prospects, follow-up effectively, and prompt the responses you want.</p><p><strong>If you’re a sales director,</strong> you need margin to find ways to better manage your team, your agents, and even your customers and their issues.</p><p><strong>If you’re a business owner</strong>, you need margin to create vision, to excite people about that vision, and to guide them in the right direction that will grow your company.</p><p>When you leave no margin for creativity, you lack the critical time to think about doing things differently and, as a result, will always be flailing for solutions. A margin for creativity gives you the proactive stance you need to succeed.</p><p>The new year is upon us and I am preparing to make this positive change and commit to a margin for creativity &#8211; to put a creative margin in your day, your week, your month, and the year ahead so <strong>I can do my best work ever!</strong></p><p><b>Happy New Year!</b><strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2010/11/01/video-interview-cbh-homes-shiny-new-awesome/"  rel="bookmark" title="November 1, 2010">Video Interview &#8211; CBH Homes Shiny New Awesome</a></li><li><a
href="http://www.doyouconvert.com/2008/12/02/marketing-tactics-in-a-downturn/"  rel="bookmark" title="December 2, 2008">Marketing Tactics in a Downturn</a></li><li><a
href="http://www.doyouconvert.com/2009/01/09/weekly-hotlinks-2/"  rel="bookmark" title="January 9, 2009">Weekly Hotlinks</a></li><li><a
href="http://www.doyouconvert.com/2008/11/24/follow-up-your-first-customer-service-test/"  rel="bookmark" title="November 24, 2008">Follow-Up. Your First Customer Service Test</a></li><li><a
href="http://www.doyouconvert.com/2009/06/23/pcbc-day-2-video-post/"  rel="bookmark" title="June 23, 2009">PCBC &#8211; Day 2 Video Post</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2013/01/03/margin-and-creativity/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Nobody Gets &#8220;Talkers Block&#8221;</title><link>http://www.doyouconvert.com/2012/12/17/nobody-gets-talers-block/</link> <comments>http://www.doyouconvert.com/2012/12/17/nobody-gets-talers-block/#comments</comments> <pubDate>Mon, 17 Dec 2012 14:45:30 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Seth Godin]]></category> <category><![CDATA[Talkers block]]></category> <category><![CDATA[writers block]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2767</guid> <description><![CDATA[I was watching a great interview with Seth Godin over here (David Garland creates some seriously awesome interviews BTW.  He is a machine) and the question came up for Seth &#8220;How do you write so much?&#8221; For those of you who don&#8217;t know, Seth Godin has blogged every day for a reallllly long time. His ...]]></description> <content:encoded><![CDATA[<p>I was watching a great interview with Seth Godin <a
target="_blank" href="http://www.therisetothetop.com/badass-blogger/seth-godin-most-revealing-interview-ever/" >over here</a> (David Garland creates some seriously awesome interviews BTW.  He is a machine) and the question came up for Seth &#8220;How do you write so much?&#8221;</p><p>For those of you who don&#8217;t know, Seth Godin has <a
target="_blank" href="http://sethgodin.typepad.com/" >blogged every day</a> for a reallllly long time. His main piece of advice <strong>&#8220;write like you talk&#8221;</strong>. Why&#8230;because no one gets &#8220;talkers block&#8221;.</p><p>Brilliant advice. How often do you get analysis paralysis because you try to write something epic or say it in a way that isn&#8217;t true to who you are? Or maybe you just over-think it. Or you can&#8217;t find that perfect stock art photo.</p><p>If you have something to say, say it. If you have some commentary, let it flow. If it&#8217;s a video, shoot it!</p><p>I&#8217;ll take my own advice.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2012/07/22/the-perfect-blog-post-i-stole-this/"  rel="bookmark" title="July 22, 2012">The Perfect Blog Post (I stole this!)</a></li><li><a
href="http://www.doyouconvert.com/2010/02/12/seth-godin-linchpin/"  rel="bookmark" title="February 12, 2010">Win Seth Godin&#8217;s New Book &#8211; Linchpin</a></li><li><a
href="http://www.doyouconvert.com/2011/06/12/are-you-too-busy-to-blog/"  rel="bookmark" title="June 12, 2011">Are You Too Busy To Blog?</a></li><li><a
href="http://www.doyouconvert.com/2009/06/22/seth-godin-marketing-advice-from-pcbc-video-post/"  rel="bookmark" title="June 22, 2009">Seth Godin &#8211; Marketing advice from PCBC &#8211; Video Post</a></li><li><a
href="http://www.doyouconvert.com/2009/04/27/predictions-from-seth-godin/"  rel="bookmark" title="April 27, 2009">Predictions from Seth Godin</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/12/17/nobody-gets-talers-block/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>One-On-One with Jeff Shore (video)</title><link>http://www.doyouconvert.com/2012/12/13/one-on-one-with-jeff-shore-video/</link> <comments>http://www.doyouconvert.com/2012/12/13/one-on-one-with-jeff-shore-video/#comments</comments> <pubDate>Thu, 13 Dec 2012 15:16:59 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Interviews]]></category> <category><![CDATA[internet marketing for home builders]]></category> <category><![CDATA[internet sales]]></category> <category><![CDATA[interview]]></category> <category><![CDATA[Jeff Shore]]></category> <category><![CDATA[new home sales training]]></category> <category><![CDATA[Online Sales]]></category> <category><![CDATA[Real Estate Marketing]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2750</guid> <description><![CDATA[I was fortunate to have the opportunity to speak with Jeff Shore in a recent one-on-one about some important things to consider when implementing an Online Sales Program. Check out the video below. As always, thank you for the opportunity Jeff! View the video here: http://youtu.be/O9nqzcaN8Dg Read the conversation below: Jeff Shore: Hello, everybody. Jeff Shore back with you ...]]></description> <content:encoded><![CDATA[<p>I was fortunate to have the opportunity to speak with <a
target="_blank" href="http://jeffshore.com/2012/07/one-on-one-mike-lyon/" title="Jeff Shore" >Jeff Shore</a> in a recent one-on-one about some important things to consider when implementing an Online Sales Program. Check out the video below. As always, thank you for the opportunity Jeff!</p><p><iframe
width="480" height="360" src="http://www.youtube.com/embed/O9nqzcaN8Dg?feature=oembed" frameborder="0" allowfullscreen></iframe></p><p>View the video here: <a
target="_blank" href=" http://youtu.be/O9nqzcaN8Dg" >http://youtu.be/O9nqzcaN8Dg</a></p><p><img
class="alignnone size-medium wp-image-2762" title="Jeff Shore" src="http://www.doyouconvert.com/blog/wp-content/uploads/2012/12/Screen-Shot-2012-12-13-at-9.08.03-AM-300x222.jpg" alt="" width="300" height="222" /></p><p>Read the conversation below:</p><p>Jeff Shore: Hello, everybody. Jeff Shore back with you on our One-on-One<br
/> segment today joined by the guru of converting traffic into . .<br
/> . or leads into traffic, the one and only, from<br
/> doyouconvert.com, Mike Lyon. Hello, Mike, how you doing?</p><p>Mike Lyon: Hey, man, I&#8217;m doing great. I don&#8217;t accept the guru status. I<br
/> don&#8217;t do it.</p><p>Jeff Shore: I&#8217;m sorry, Mike, but guru&#8217;s something that is glossed onto you,<br
/> you don&#8217;t have any control over that. That&#8217;s the way it works. So . . .</p><p>Mike Lyon: Okay.</p><p>Jeff Shore: So, Mike, just tell everybody. I think most of the audience is<br
/> going to be familiar with what you do and with who you are, but<br
/> in a nutshell, give them the 30-second elevator speech about the<br
/> work that you do.</p><p>Mike Lyon: This is me in a nutshell. What&#8217;s that from?</p><p>Jeff Shore: I don&#8217;t know.</p><p>Mike Lyon: &#8216;Austin Powers.&#8217; That&#8217;s a horrible reference.</p><p>Jeff Shore: Yeah. Yeah, there you go.</p><p>Mike Lyon: Hey, you know, how do you pitch your product in 30 seconds or<br
/> less? I&#8217;m going to try it and you can score me on this. Okay?</p><p>Jeff Shore: Fair enough.</p><p>Mike Lyon: Here&#8217;s what I do. I work with homebuilders, and I work with<br
/> real estate officers and brokers and my number one goal is to<br
/> take all these people who are looking online and turn them into<br
/> real, live humans that are walking into your door. Because we<br
/> know in our industry, it&#8217;s still about facilitating that sale,<br
/> that face-to-face, that&#8217;s what it&#8217;s all about, but more people<br
/> are spending time online. We get more of those browsers into<br
/> actual buyers. In a nutshell, that&#8217;s kind of what I do.</p><p>Jeff Shore: You know, it was interesting, Mike, this last weekend I was in<br
/> the San Francisco Bay area. I visited six different new home<br
/> communities, just sort of kicking around and gauging the<br
/> performance and everything. One of the things that was really<br
/> interesting to me was the buzz.<br
/> Now, the market&#8217;s really coming back, especially in California,<br
/> there&#8217;s really no question about that, but there was a buzz as I<br
/> was walking through the models and I was listening to potential<br
/> buyers talking amongst themselves, with the salesperson not<br
/> there and I saw something really interesting.</p><p>There&#8217;s a husband and a wife. They didn&#8217;t see me, but I&#8217;m<br
/> eavesdropping on their conversation, right. I confess, that&#8217;s<br
/> what I was doing. There was a little lull in the conversation,<br
/> then he looks at her and he says, &#8216;Should we?&#8217;</p><p>The thing that&#8217;s interesting to me about this is that it&#8217;s a<br
/> conversation that took place entirely outside of the<br
/> salesperson, and the salesperson has no idea that that<br
/> conversation is taking place. I&#8217;m thinking about what you do and<br
/> how many conversations are taking place about buying a home that<br
/> are completely out of the line of site of the salesperson even<br
/> before that customer walks through the door.</p><p>I think if the typical salesperson really had a glimpse of how<br
/> much is going on even before they see that customer for the<br
/> first time, it would probably blow their mind. Right?</p><p>Mike Lyon: Oh, absolutely and that example is perfect. Even in a good<br
/> scenario with a very interested customer, they might spend two<br
/> to three hours with that prospect, but how much time are they<br
/> spending beforehand researching online, gathering information,<br
/> looking at reviews, pulling up Zillow, you name it. Not only<br
/> that, but after they leave the model, they&#8217;re doing the exact<br
/> same thing. They&#8217;re going back and they&#8217;re researching, so<br
/> there&#8217;s a lot of ways, one, to insert yourself into that<br
/> conversation and do it in a normal, not weird, creepy way.</p><p>The second part is there&#8217;s a lot of technology out there that<br
/> shows you their activity. It shows you how many times they come<br
/> back to your website, what they&#8217;re doing, what pages their<br
/> looking at. That used to be separate, now we see sales and<br
/> marketing really overlapping and it&#8217;s a huge opportunity, if<br
/> sales executives are paying attention to their customers in that<br
/> way. Absolutely. That&#8217;s a perfect example.</p><p>Jeff Shore: What are some of those technologies? You&#8217;re a tech guy, a tech<br
/> geek, if you will. You&#8217;re out there talking to people like me<br
/> who are just sort of hanging on for dear life to the tech train.<br
/> What are some of the things that you&#8217;re looking at there right<br
/> now that some of the more progressive builders are using to help<br
/> with their efficiencies?</p><p>Mike Lyon: Yeah, absolutely. First of all, I think you&#8217;re very advanced.<br
/> Right? You&#8217;re an advanced user and here&#8217;s the big thing I tell<br
/> people all the time too. Sometimes we&#8217;ve got to remove that even<br
/> from our own language.</p><p>I was doing a presentation yesterday, 100 plus realtors and a<br
/> good majority of them say, &#8216;Look at the demographic. We are<br
/> technologically challenged.&#8217; I just say, &#8216;Stop. Stop that!&#8217; You<br
/> know, number one, you don&#8217;t have to be. And number two, we can&#8217;t<br
/> afford to be anymore.</p><p>Just like 10 years ago, you could hire a sales executive who<br
/> never used computers and didn&#8217;t send email. That was Okay as<br
/> long as they could produce sales, right? Fast forward five<br
/> years, you can&#8217;t do that. If you can&#8217;t communicate over email,<br
/> you&#8217;re can&#8217;t . . . Fast forward another 12, 18 months, if you<br
/> can utilize the CRM, you&#8217;re toast.</p><p>Jeff Shore: Right.</p><p>Mike Lyon: You&#8217;re absolutely toast because we have so many more<br
/> responsibilities. Perfect example that I was just giving you,<br
/> seeing what a customer is doing. These CRM programs that are out<br
/> there, you know, customer relationship management programs, lead<br
/> management programs. You can go in a see, we were just doing<br
/> this the other day on a call where I review these things with<br
/> some clients of mine, and you can look at your customers and you<br
/> can compare them with people who have purchased or who are on<br
/> contract or who are contingent. You can see their history on how<br
/> many times they&#8217;ve been back to your website, what pages they&#8217;re<br
/> looking at, etc. etc.</p><p>Then you can go back and compare that kind of activity to<br
/> customers who may not have responded to you at all. You go,<br
/> &#8216;Well, wait a second. If these people have come back five times<br
/> since their first visit, they&#8217;ve looked at multiple pages,&#8217; and<br
/> then this matches someone else, that&#8217;s a potential interested<br
/> prospect.</p><p>Sales executives too often will go, &#8216;Well, they&#8217;re just not<br
/> interested. I haven&#8217;t heard back from them. They didn&#8217;t<br
/> respond.&#8217; No, no, no! Look right here. Really getting into being<br
/> a database ninja. That&#8217;s what you&#8217;ve got to do and if you don&#8217;t<br
/> know how, you&#8217;ve got to get the people around you, learn, get<br
/> the training, the support that you need. I know that&#8217;s not a<br
/> sexy topic, but understanding and utilizing your CRM, you can<br
/> communicate faster, more efficiently than ever before.</p><p>Jeff Shore: Right. It&#8217;s probably safe to say that for most CRM platforms<br
/> out there whether it&#8217;s Lasso, it&#8217;s Salesforce, you know,<br
/> whatever it is, most salespeople utilize what, 10% of the<br
/> capability of their systems?</p><p>Mike Lyon: Yeah, it&#8217;s kind of like the brain, right. We only use this<br
/> small portion of it. If anything, it&#8217;s a glorified contact<br
/> management system for some people. You&#8217;ve got to go beyond that,<br
/> you know. Give yourself permission to forget these clients and<br
/> what to do next and make it easy on yourself.</p><p>Jeff Shore: Let&#8217;s talk briefly about social media. Gallup comes out<br
/> recently with a poll and it says 50% of Americans believe that<br
/> Facebook is a fad. That was a stunning number right there.</p><p>Mike Lyon: Excuse me, sir. It&#8217;s 53%.</p><p>Jeff Shore: Fifty-three percent. All right. So 53%, what is your take on<br
/> where we are in social media, where we&#8217;re going in social media?<br
/> Even though it&#8217;s as big as it is, there&#8217;s still a lot of debate<br
/> on the home building industry. What&#8217;s the prevailing trend right<br
/> now?</p><p>Mike Lyon: You handed me a loaded gun. I&#8217;m a big fan of social media. I<br
/> wrote a book on it. I talk about it, I blog about it, I built my<br
/> business using these tools. It&#8217;s a fad. I think it&#8217;s all a fad.<br
/> I&#8217;m kidding.</p><p>Jeff Shore: I dont think so.</p><p>Mike Lyon: Here&#8217;s the deal. Honestly, I&#8217;m going to give you two different<br
/> kind of angles, answers to this question. Number one, it doesn&#8217;t<br
/> matter whether it&#8217;s a fad or not. It doesn&#8217;t matter if Facebook<br
/> goes away and something else comes along. It doesn&#8217;t matter if<br
/> Pinterest is all great now and it&#8217;s not great tomorrow. The<br
/> bottom line is, I came up with a quote. I&#8217;m so excited, it&#8217;s my<br
/> own quote, I didn&#8217;t steal it. Are you ready for this?</p><p>Jeff Shore: Go for it. Yeah.</p><p>Mike Lyon: Great content.</p><p>Jeff Shore: Yes.</p><p>Mike Lyon: Easily shared on the platforms that we all use, will always get<br
/> you the results that you want.</p><p>Jeff Shore: Okay. Great content . . .</p><p>Mike Lyon: That&#8217;s pretty good, right?</p><p>Jeff Shore: Great content, easily shared on the platform we all use, will<br
/> get you . . .</p><p>Mike Lyon: It will always get you the results that you want. Every time.<br
/> It doesn&#8217;t matter. If you take it back 10 years ago, when<br
/> blogging was brand new or even six years ago, blogging and email<br
/> marketing. If you shared good content via those methods, it<br
/> always worked. Facebook, Twitter, Pinterest, it doesn&#8217;t matter.<br
/> If you are focusing on creating good content, the social<br
/> networking platform does not matter.</p><p>Number one, everybody should be a media company. Everybody<br
/> should get in the content creation business because if not, they<br
/> don&#8217;t have the opportunity to get their product out there.</p><p>That&#8217;s number one, from a big picture view. For sales<br
/> executives, get the fundamentals down. Facebook isn&#8217;t going to<br
/> change your business. Managing people who are walking in the<br
/> door, using these technology tools can almost seem a little old<br
/> school now. I&#8217;m throwing up too many quotes. Sorry. That&#8217;s what<br
/> gets you sales.</p><p>These social networking tools and sites are the conversations<br
/> that happen in between the lines. You definitely should be<br
/> present and doing it the right way and connecting with the right<br
/> people. Salespeople should focus on two different markets. It&#8217;s<br
/> real easy: Realtors and current customers.</p><p>Jeff Shore: Right. Right. Okay.</p><p>Mike Lyon: No one is going to walk in the door, Jeff, and say, &#8216;Hey, you<br
/> seem like a nice guy. I&#8217;m going to go friend you on Facebook<br
/> because you&#8217;re a nice salesperson.</p><p>Jeff Shore: Right. Okay.</p><p>Mike Lyon: I think they&#8217;re trying too hard in the wrong direction, but I<br
/> do think it&#8217;s a very viable option and one that works very well.</p><p>Jeff Shore: Right. Last question because we&#8217;re up against the clock, here.<br
/> What do you read for inspiration? Who do you follow? Who<br
/> inspires you? When you&#8217;re looking at just the great thinkers out<br
/> there in business today, what are the names or a couple of names<br
/> that jump to the top of your list?</p><p>Mike Lyon: Okay. Jeff Shore.</p><p>Jeff Shore: Oh, stop it. Yeah. Please.</p><p>Mike Lyon: Who do . . . I mean, we&#8217;ve got everybody within our industry<br
/> and hopefully people know the folks within our industry who are<br
/> great leaders. Right. The Jeffs of the world the [Myers Barnes]<br
/> of the world, everybody who&#8217;s creating good content. Outside, I<br
/> always like to get outside. Seth Godin. Seth Godin, probably one<br
/> of the greatest business thinkers. I love Gary Vaynerchuk.<br
/> That&#8217;s Vay-ner-chuck. He&#8217;s actually going to be at [PCBC], he&#8217;s<br
/> a forward thinker and just thinks differently. I think you just<br
/> start going down the list. I love stuff by Tim [Ferriss]. I&#8217;m<br
/> trying to think of some other big names that are big. Hey! Can<br
/> you grab that please?</p><p>Jeff Shore: That&#8217;s fine. It&#8217;ll wait.</p><p>Mike Lyon: Okay. It&#8217;s like, next interview. Let&#8217;s go.</p><p>Jeff Shore: Exactly. Yeah. Yeah.</p><p>Mike Lyon: Golly, there are just so many different ones, even outside the<br
/> classics.</p><p>Jeff Shore: It sounded like Seth Godin really jumped to the top of your<br
/> list, though.</p><p>Mike Lyon: Oh, yeah. I mean, look, I&#8217;ve got a Seth Godin little action<br
/> figure back there in the corner. I&#8217;ve got his books on my wall.<br
/> He&#8217;s been doing this . . . &#8216;Permission Marketing,&#8217; his book&#8217;s<br
/> now 12, 13 years old. That was one of the first books that<br
/> everybody should read. How to win people . . .</p><p>Jeff Shore: It&#8217;s standard.</p><p>Mike Lyon: Yeah.</p><p>Jeff Shore: Right. Okay. Mike, this is how you and I will one day know that<br
/> we made it. We will have our own action figures, right? Is that<br
/> the idea? Is that the plan?</p><p>Mike Lyon from doyouconvert.com. Get on his website, subscribe to his blog,<br
/> follow him on Facebook, the guy&#8217;s a genius. He&#8217;s got plenty to share, he&#8217;ll<br
/> make you more effective.We&#8217;ll see you next time on One-on-One. Take care<br
/> everybody.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2009/09/15/web_stream/"  rel="bookmark" title="September 15, 2009">Swimming in the Web 2.0 stream</a></li><li><a
href="http://www.doyouconvert.com/2010/05/11/pcbc_social_media/"  rel="bookmark" title="May 11, 2010">PCBC 2010 &#8211; Social Media Workshop for Sales and Marketing</a></li><li><a
href="http://www.doyouconvert.com/2009/08/13/is-anybody-listening-to-me/"  rel="bookmark" title="August 13, 2009">Is anybody listening to me? How not to be boring online.</a></li><li><a
href="http://www.doyouconvert.com/2010/08/02/new-book-social-media-guide-for-real-estate/"  rel="bookmark" title="August 2, 2010">Just Released – Social Media Guide for Real Estate</a></li><li><a
href="http://www.doyouconvert.com/2012/06/15/the-haters/"  rel="bookmark" title="June 15, 2012">Don&#8217;t Hate the Haters</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/12/13/one-on-one-with-jeff-shore-video/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Using Technology as a Sales Tool (Video)</title><link>http://www.doyouconvert.com/2012/10/10/tech_as_a_sales_tool/</link> <comments>http://www.doyouconvert.com/2012/10/10/tech_as_a_sales_tool/#comments</comments> <pubDate>Wed, 10 Oct 2012 20:39:21 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Video Posts]]></category> <category><![CDATA[Builder Show]]></category> <category><![CDATA[CRM]]></category> <category><![CDATA[follow-up]]></category> <category><![CDATA[homebuilders]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[new home sales]]></category> <category><![CDATA[SEBC]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2667</guid> <description><![CDATA[View video here. Video Transcript: I am a high utilitarian type of person. This means that every decision I make is based on the question “Is there a return on my investment of time?” The things that I’m talking about here today aren’t “new” or “geeky” things. What I am talking about today is things ...]]></description> <content:encoded><![CDATA[<p><iframe
width="560" height="315" src="http://www.youtube.com/embed/J_4vA5sBqsA?rel=0" frameborder="0" allowfullscreen></iframe></p><p>View video <a
target="_blank" href="http://www.youtube.com/watch? feature=player_embedded&amp;v=J_4vA5sBqsA" title="Using Technology as a Sales Tool" >here</a>.</p><p><strong>Video Transcript:</strong> I am a high utilitarian type of person. This means that every decision I make is based on the question “Is there a return on my investment of time?” The things that I’m talking about here today aren’t “new” or “geeky” things. What I am talking about today is things that we should already be using right now, and right here. The first one is a follow-up schedule. Looking at a good example of a follow-up schedule shows you that it’s a lot of stuff. You need to be borderline abusive with your customers! I say, you’ve to take those prospects, and “ride them like a pony!” You do not let them go!</p><p>Sales Managers: The biggest problem is that this is not happening. Do you have the phone ringing off the hook with people complaining about your sales agents, saying, “They will not leave me alone”? Does anybody, any sales managers, get these calls? What if you did get that call? What if they called and said, “I can’t believe it, Elizabeth will not stop calling me. She will not stop emailing”. Of course you would respond, “I’m so sorry. She’s just young with a young family. She’s just trying to make it work. She’s just trying to make a living. I’m so sorry.” Then you’d hang up the phone and call her up and say, “Elizabeth, THAT’S WHAT I’M TALKING ABOUT!!!!!” But customers are not out there blasting all of us and saying, “TOO MUCH FOLLOW-UP!” It’s not enough follow-up, and the question is why. Why do we not have enough follow-up? Why is this not happening with our customers? Because we don’t have a system, and we don’t have a process. No system, no process, no tool.</p><p>It is logistically and humanly impossible for you to do this on your own with a paper system, with a note-card system. One builder said, “Yeah, I’ve got a great follow-up system. It’s called the sicker system. To this I ask, “What do you put the stickers on?” The response? “On paper.” It doesn’t make any sense. You’ve got to have a CRM system. It’s a learning curve. In fact, it may be a culture shift. Here is the biggest challenge I see, because I work with sales agents and sales teams all across the country. They should be able to use it. But a lot of us think, especially IT, “What man? You can’t do it? What’s wrong with you?” Am I right? They speak one language, and your salespeople speak another language.</p><p>User adoption of these tools is probably the biggest challenge that most sales teams have, and here’s the other problem with it: We don’t even focus enough time getting our agents comfortable with it, getting our sales team comfortable with it. We say “You should be able to use it and do it on your own”, but guess what? A lot of agents can call B.S. on you. Why? They’ll say, “I don’t know how to do _____ (fill in the blank),” and you’re like, “Oh shoot, well I’m sure we can get that figured out. “ followed by “I’d love to help you, Hey…. What’s my password?” Think about that. We don’t log in enough. We don’t use it enough. There is so much power there, and we don’t use it. I encourage all of you to take the time and train your sales agents on the things that are going to create sales, because…..they will create sales.</p><p><a
target="_blank" href="http://www.youtube.com/watch?feature=player_embedded&amp;v=J_4vA5sBqsA" ><img
class="alignright size-medium wp-image-2678" title="Using Technology as a Sales Tool" src="http://www.doyouconvert.com/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-09-at-9.02.31-AM-300x181.png" alt="" width="300" height="181" /></a>You have to do it. You have to set time aside to do it. You teach them closing skills right? Teach them CRM skills. You teach them demonstration skills, right? Teach them CRM Skills. You see what’s happening? You teach them how to build rapport? Teach them how to follow-up. Show them the best use of email. When they should send emails. How they should send them. How to use video email! How fast they should you be? What they should you say on the phone? Let’s record their calls. Let’s coach.</p><p><strong>COACH, COACH, COACH. TRAIN, TRAIN, TRAIN!</strong> I heard another company I work with say: “Coach them up, or coach them out.” That’s a good term, isn’t it? Write that down. Coach them up, or Coach them out. It should happen here too.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2012/11/15/what-makes-you-proud/"  rel="bookmark" title="November 15, 2012">What Makes You Proud</a></li><li><a
href="http://www.doyouconvert.com/2007/10/22/hiring-an-online-sales-counselor-part-4-of-5/"  rel="bookmark" title="October 22, 2007">Hiring an Online Sales Counselor &#8211; Part 4 of 5</a></li><li><a
href="http://www.doyouconvert.com/2011/07/12/secret-shop-online-sale/"  rel="bookmark" title="July 12, 2011">How To Secret Shop Your Sales Team</a></li><li><a
href="http://www.doyouconvert.com/2011/02/28/video-coaching-putting-the-passion-first/"  rel="bookmark" title="February 28, 2011">Video Coaching: Putting the Passion First</a></li><li><a
href="http://www.doyouconvert.com/2012/03/19/stay-efficient-and-effective/"  rel="bookmark" title="March 19, 2012">Staying Efficient with Planned Interruptions</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/10/10/tech_as_a_sales_tool/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Facebook Check-In Challenge</title><link>http://www.doyouconvert.com/2012/09/13/facebook-check-in-challenge/</link> <comments>http://www.doyouconvert.com/2012/09/13/facebook-check-in-challenge/#comments</comments> <pubDate>Thu, 13 Sep 2012 20:29:49 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[check-in]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook business page]]></category> <category><![CDATA[Foursquare]]></category> <category><![CDATA[home buyer]]></category> <category><![CDATA[Like]]></category> <category><![CDATA[new home]]></category> <category><![CDATA[prospects]]></category> <category><![CDATA[sales model]]></category> <category><![CDATA[social media]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2658</guid> <description><![CDATA[When someone walks in the door of your model home, you do everything you can to maximize that prospect’s potential. But how do you leverage possible new home buyers when they wander into your virtual world? What do you do to motivate them to “Like” your Facebook page? If they are truly an interested prospect, ...]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-medium wp-image-2659" title="Facebook Check In" src="http://www.doyouconvert.com/blog/wp-content/uploads/2012/09/facebookcheck-300x225.jpg" alt="" width="300" height="225" />When someone walks in the door of your model home, you do everything you can to maximize that prospect’s potential. But how do you leverage possible new home buyers when they wander into your virtual world? What do you do to motivate them to “Like” your Facebook page?</p><p>If they are truly an interested prospect, they will probably want to &#8220;like&#8221; in order to stay connected and keep up with your news.</p><p>But even if they aren’t red hot, you can easily incite them on the spot to “check in” and “Like” your page. I will use Facebook as the example because most people have an account and will know what to do. This strategy can absolutely work with other social media platforms like FourSquare, but only a few of your customers will be active there. Go where you prospects are!</p><p><strong>So, here’s what you do:</strong></p><ol><li>Set up your Facebook places page (Google this if you need to figure out how).</li><li>Get some cheap gift cards; I like the $5 Starbucks gift cards that<a
target="_blank" href="https://www.starbuckscardb2b.com/cobranded.aspx" > you can get customized with your logo on it</a>. Brand, baby, brand!</li><li>Create a promotional banner for your model home that shows them what the prospects will get when they check in.</li><li>Encourage your sales reps to ask all prospects to check in</li><li>Enter each prospect who  in another giveaway if they snap a photo of them enjoying the surroundings and include that with their check-in, too.</li><li>Have the prospect show you their phone and the check-in &#8211; give them a gift card.</li></ol><p>It’s that easy. What would the cost be? Well, let’s do the math.</p><ul><li>100  prospects per month</li><li>65% will check in or access their Facebook account</li><li>65 gift cards at $5 each = $325</li><li>Average friends on Facebook =130</li><li>Network reach = 8,450 every month</li></ul><p><strong> TOTAL COST: $.04 per pair of eyeballs who see their friend’s check-in</strong>}</p><p>I don’t know about you, but I like those numbers. This is word-of-mouth marketing on steroids. These check-ins will reach your prospects’ peer groups—people who are most likely in the same market and same demographic, and who actually care about what their friends are doing.</p><p>The same concept can work with your digital visitors—those people who visit your website and are interested in your products. But you have to give them a reason to “like” you (e.g., registering to receive information) so you can get their contact information and their permission to stay connected. Whether it is a promotion or event, drive that action!<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2009/07/08/your-new-web-2-0-script/"  rel="bookmark" title="July 8, 2009">Your New &#8220;Web 2.0&#8243; Script</a></li><li><a
href="http://www.doyouconvert.com/2010/05/18/is-the-online-you-a-flake/"  rel="bookmark" title="May 18, 2010">20 Steps to Building Your Online Brand</a></li><li><a
href="http://www.doyouconvert.com/2010/11/17/facebook-edgerank/"  rel="bookmark" title="November 17, 2010">Cracking the code to Facebook’s algorithm, EdgeRank</a></li><li><a
href="http://www.doyouconvert.com/2010/10/12/5-seconds-or-less-get-a-clue/"  rel="bookmark" title="October 12, 2010">5 Seconds or Less &#8211; Get a Clue</a></li><li><a
href="http://www.doyouconvert.com/2012/03/29/the-other-95/"  rel="bookmark" title="March 29, 2012">The Other 95%</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/09/13/facebook-check-in-challenge/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Help &#8211; My Social Media Strategy is Broken!</title><link>http://www.doyouconvert.com/2012/09/05/bad-social-media/</link> <comments>http://www.doyouconvert.com/2012/09/05/bad-social-media/#comments</comments> <pubDate>Wed, 05 Sep 2012 15:16:22 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[builder]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook business page]]></category> <category><![CDATA[home building]]></category> <category><![CDATA[new home sales]]></category> <category><![CDATA[Pinterest]]></category> <category><![CDATA[real estate agent]]></category> <category><![CDATA[Social Media Guide for Real Estate]]></category> <category><![CDATA[social media platform]]></category> <category><![CDATA[social media strategy]]></category> <category><![CDATA[Twitter]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2649</guid> <description><![CDATA[There’s a right way and a wrong way to execute a social media strategy, especially in the business of home building and new home sales. I see many builders apply the wrong marketing methods to this relatively new medium. There are some universal concepts that can be successfully applied to this form of communication. Yes, ...]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-medium wp-image-2650" title="Broken" src="http://www.doyouconvert.com/blog/wp-content/uploads/2012/09/broken-300x243.jpg" alt="" width="300" height="243" />There’s a right way and a wrong way to execute a social media strategy, especially in the business of home building and new home sales. I see many builders apply the wrong marketing methods to this relatively new medium. There are some universal concepts that can be successfully applied to this form of communication.<br
/> Yes, “communication”. Facebook and Twitter are not just platforms for a one-way monologue where you can push your message out. We should strive for back-and-forth communication. And we should be creating content, sharing interesting ideas and useful information with the world, and soliciting feedback to keep the conversation going and growing.</p><p>I don’t believe the platform matters as much as some people think. Platforms will come and go. In fact, a recent survey revealed that more than half of Americans thought Facebook was a passing fad.</p><p><strong>A look in your social media mirror</strong></p><p>Fad or not, regardless of the social media platform, we know that <em><strong>great content that is easily shared on the platforms we all use will always get you the results you want!</strong></em></p><p>If you are like many builders I work with, your strategy looks something like this:</p><ul><li> “We have a blog, but we rarely post new content. When we do, it’s not great.”</li><li>“Our Facebook fan page got off to a great start, but our engagement is down and I’m worried that customers are either going to stop coming or post bad things on it.”</li><li> “We don’t do much on Twitter. We just link our posts from Facebook.”</li><li> “We’re now on Pinterest (or insert the name of the next shiny new social network here) because everyone is talking about it. Geez! I can’t keep up!</li><li> “We don’t encourage our sales people to use Facebook, because it’s a productivity killer.”</li><li>“I heard about Google +. Do I really need to sign up for that?”</li></ul><p>OK, I may be going to the extreme here, but I’ll bet some of these statements resonate with you. I’ve seen builders have success with these tools when used correctly. So I keep asking myself “Why?”</p><p>Why is it still such a struggle for some builders? Why is it such a struggle for our industry? Why aren’t more customers willing to engage here?”<br
/> If you ask yourself “why” often enough, the answers will become evident. We make it harder than it has to be because we go after the <strong>wrong things</strong> in the <strong>wrong way.</strong></p><p><strong>Aim carefully</strong></p><p><strong>Start by pursuing the right people.</strong> The wrong ones will have no desire to “Like” or retweet us. Reach out to the real estate agent community and your current customers. These are people who already know you and will listen to what you have to say with little prodding. I’m not saying you should ignore the rest of the world, but focus on the right target for the best results.</p><p>Real estate professionals—the good ones—are invested in their careers. They are reading books on social media (hopefully, my book, “Social Media Guide for Real Estate”). They go to seminars, read blogs, and participate in webinars. These pros are happy—no, ecstatic!—to connect, engage, build their connections, and join in conversations. What you share with real estate agents could have a direct impact on their success, so go after them with a vengeance!</p><p><strong>Now let’s look at your current and past customers.</strong> Assuming they love your product, you should do everything in your power to encourage them to share their great experience—photos, testimonials, feedback—with their own networks. Many of them might already be doing this but because you haven’t connected with them online, you don’t know. Encourage them to check in at your Facebook business page, post pictures of the building process, brag about their favorite features, and participate in contests. Yes, reward them for these actions. Use basic “gaming theory”, like “check in to get a free ______.” Younger generations are hard-wired for rewards. Hey—we’ve been playing Super Mario all our lives, completing level after level because we don’t feel complete until we have rescued the Princess from King Koopa.</p><p>If we are really going to inspire customers to share our information with their connections, we need to train our staff on how to make this happen. <strong>If your sales team doesn’t know how to leverage these social media platforms, teach them</strong>. Be sure they are active on their social networks with two-way communication. Remind them to encourage their prospects to “Like” and “Check in” on your pages. Institute a trackable program to monitor progress. It doesn’t have to be complicated. Once everyone understands the “why” and “how”, the &#8220;social media&#8221; effect will be tremendous.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2009/12/30/customers-on-facebook/"  rel="bookmark" title="December 30, 2009">Get Some Raving Fans Talking For You</a></li><li><a
href="http://www.doyouconvert.com/2010/08/02/new-book-social-media-guide-for-real-estate/"  rel="bookmark" title="August 2, 2010">Just Released – Social Media Guide for Real Estate</a></li><li><a
href="http://www.doyouconvert.com/2009/07/14/does-your-social-media-content-suck/"  rel="bookmark" title="July 14, 2009">Does Your Social Media Content Suck?</a></li><li><a
href="http://www.doyouconvert.com/2009/08/13/is-anybody-listening-to-me/"  rel="bookmark" title="August 13, 2009">Is anybody listening to me? How not to be boring online.</a></li><li><a
href="http://www.doyouconvert.com/2010/07/14/builderradio-podcast-new-tools-to-communicate-with-your-prospects-and-buyers/"  rel="bookmark" title="July 14, 2010">BuilderRadio Podcast &#8211; New Tools to Communicate with Your Prospects and Buyers</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/09/05/bad-social-media/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>The real challenges prospecting by phone</title><link>http://www.doyouconvert.com/2012/08/16/phone-prospecting-challenges/</link> <comments>http://www.doyouconvert.com/2012/08/16/phone-prospecting-challenges/#comments</comments> <pubDate>Thu, 16 Aug 2012 16:10:07 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[logging sales calls]]></category> <category><![CDATA[new home sales]]></category> <category><![CDATA[phone call challenges]]></category> <category><![CDATA[sales prospect]]></category> <category><![CDATA[sales prospecting]]></category> <category><![CDATA[solutions]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2635</guid> <description><![CDATA[I never want to stray too far from the sales prospecting trenches, so I recently decided to do a re-check of my phone skills. I picked up the phone and called a list of sales prospects. Yes, I was trying to convert them to appointments so I was putting my money where my mouth is! ...]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-full wp-image-2636" title="Phone Calls" src="http://www.doyouconvert.com/blog/wp-content/uploads/2012/08/mike_phone.jpg" alt="" width="250" height="166" />I never want to stray too far from the sales prospecting trenches, so I recently decided to do a re-check of my phone skills. I picked up the phone and called a list of sales prospects. Yes, I was trying to convert them to appointments so I was putting my money where my mouth is!</p><p>Here are the results:</p><p><strong>Total time spent: 182 minutes</strong></p><p><strong><strong>68</strong> prospects dialed<br
/> </strong></p><p><strong><strong>29</strong> connected calls<br
/> </strong></p><p><strong><strong>24</strong> voicemails left<br
/> </strong></p><p><strong><strong>15</strong> bad/wrong numbers<br
/> </strong></p><p><strong><strong>66</strong> minutes spent on voicemails and talking<br
/> </strong></p><p><strong>61 minutes spent entering info/logging calls<br
/> </strong></p><p><strong>55 minutes spent dialing<br
/> </strong></p><p>While I was making these sales prospect calls, I also monitored how I felt, what slowed me down, and other issues that contribute to productivity—or the lack thereof. I came up with some very interesting insights about myself that might impact you as well. Here is what I learned:</p><p><strong>Challenge</strong>: The best time to connect with a sales prospect (late afternoon) seems to be when I am the most tired.</p><p><strong>Solution</strong>: Crank through other tasks early in the morning. Create space in the afternoon for making these calls. Pace—don’t push—yourself!</p><p>&nbsp;</p><p><strong>Challenge</strong>: When I set the appointment, task switching derails me and slows down my momentum.</p><p><strong>Solution</strong>: Setting the appointment is one success. Ride this wave of positive action into the next call—and the next one and the next one. Use each appointment is one step on the ladder. You need more to get to the top! So take a note and tell the prospect you will send them the details after you are finished with your next call.</p><p>&nbsp;</p><p><strong>Challenge</strong>: Interruptions cut into valuable phone time.</p><p><strong>Solution</strong>: Block out time for making calls and just say “No!” to distractions and interruptions—<a
href="http://www.doyouconvert.com/2012/03/19/stay-efficient-and-effective/" title="Staying Efficient with Planned Interruptions" >planned or unplanned</a>. Stayed focused so I don’t lose my forward momentum.</p><p>&nbsp;</p><p><strong>Challenge</strong>: Tasks presented by prospects divert me from making more calls.</p><p><strong>Solution</strong>: Make a note of what I need to do for follow-up so that I can tackle it after my phone time is completed. Communicate to the prospect when they will receive the information from me and be vigilant about meeting (or beating) that deadline.</p><p>&nbsp;</p><p><strong>Challenge</strong>: The administrative task of logging sales calls, entering the leads into my database, and looking up information takes time.</p><p><strong>Solution</strong>: Stay organized and on point. Make brief notes while I’m on the roll of doing these calls and handle the administrative duties immediately after the blocked-out phone call period has ended. Don’t chase the shiny objects. They’ll only blind you!</p><p>&nbsp;</p><p>It’s a good idea to do this exercise yourself to see how productive your phone calling is. Setting appointments is essential to your ongoing success, so don’t take this skill for granted.</p><p>You might be experiencing some of the same phone call challenges as I did. If you have other challenges, solutions, and ideas, please share them here.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2010/02/08/appointment-setting-scripts/"  rel="bookmark" title="February 8, 2010">7 Phrases for Setting Appointments</a></li><li><a
href="http://www.doyouconvert.com/2011/04/21/curing-your-phone-phobia/"  rel="bookmark" title="April 21, 2011">Curing Your Phone Phobia: Selling Online Isn&#8217;t Just About Email</a></li><li><a
href="http://www.doyouconvert.com/2012/03/19/stay-efficient-and-effective/"  rel="bookmark" title="March 19, 2012">Staying Efficient with Planned Interruptions</a></li><li><a
href="http://www.doyouconvert.com/2009/01/29/move-the-prospect-from-phone-call-to-appopintment/"  rel="bookmark" title="January 29, 2009">Q.A. &#8211; How to Move from Phone Call to Appointment</a></li><li><a
href="http://www.doyouconvert.com/2007/06/07/increase-online-sales-by-using-the-phone/"  rel="bookmark" title="June 7, 2007">Increase Online Sales by using the Phone</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/08/16/phone-prospecting-challenges/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>The Perfect Blog Post (I stole this!)</title><link>http://www.doyouconvert.com/2012/07/22/the-perfect-blog-post-i-stole-this/</link> <comments>http://www.doyouconvert.com/2012/07/22/the-perfect-blog-post-i-stole-this/#comments</comments> <pubDate>Sun, 22 Jul 2012 23:04:56 +0000</pubDate> <dc:creator>Mike Lyon</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[blog]]></category> <category><![CDATA[Derek Halpern]]></category> <category><![CDATA[how to write the perfect blog]]></category> <category><![CDATA[perfect blog post]]></category> <guid
isPermaLink="false">http://www.doyouconvert.com/?p=2617</guid> <description><![CDATA[OK, maybe I just borrowed the title. But I’ve had so many people ask me how to write the perfect blog post and then I came across Derek Halpern’s brilliant graphic that simplifies the answer to this question. So, I’m sharing his thinking and graphic here—and I’m sure he’s cool with me passing this along. Pay ...]]></description> <content:encoded><![CDATA[<p>OK, maybe I just borrowed the title. But I’ve had so many people ask me how to write the perfect blog post and then I came across <a
target="_blank" href="http://socialtriggers.com/perfect-blog-post/" >Derek Halpern’s</a> brilliant graphic that simplifies the answer to this question. So, I’m sharing his thinking and graphic here—and I’m sure he’s cool with me passing this along. Pay attention and follow this advice and you’ll have a blog that people will want to read and pass along to their colleagues and friends. (I&#8217;m even going to break a few rules so you focus only on the info below)</p><p><a
target="_blank" href="http://socialtriggers.com/perfect-blog-post" ><img
title="PerfectBlogPost" src="http://cdn.socialtriggers.com/wp-content/uploads/2012/06/perfectblogpost1.png" alt="PerfectBlogPost" width="600" height="700" /></a><br
/> Like this? Learn how to use psychology to get more traffic and sales with <a
target="_blank" href="http://socialtriggers.com/" >Social Triggers</a>.<strong>Similar Posts:</strong><ul
class="similar-posts"><li><a
href="http://www.doyouconvert.com/2012/12/17/nobody-gets-talers-block/"  rel="bookmark" title="December 17, 2012">Nobody Gets &#8220;Talkers Block&#8221;</a></li><li><a
href="http://www.doyouconvert.com/2009/07/14/does-your-social-media-content-suck/"  rel="bookmark" title="July 14, 2009">Does Your Social Media Content Suck?</a></li><li><a
href="http://www.doyouconvert.com/2010/05/11/pcbc_social_media/"  rel="bookmark" title="May 11, 2010">PCBC 2010 &#8211; Social Media Workshop for Sales and Marketing</a></li><li><a
href="http://www.doyouconvert.com/2010/04/06/guest-post-sarah-yaussi-from-big-builder-how-to-shoot-good-video-and-not-yourself/"  rel="bookmark" title="April 6, 2010">Guest Post: Sarah Yaussi From Big Builder &#8211; How To Shoot Good Video (And Not Yourself)</a></li><li><a
href="http://www.doyouconvert.com/2010/04/30/home-buying-process-from-a-womans-perspective-i-e-the-decision-maker/"  rel="bookmark" title="April 30, 2010">Home Buying Process from a Woman&#8217;s Perspective (i.e. the decision maker)</a></li></ul><p></p> ]]></content:encoded> <wfw:commentRss>http://www.doyouconvert.com/2012/07/22/the-perfect-blog-post-i-stole-this/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>