I can’t remember where this quote came from… I think a podcast, or a book… forgive me whoever said it first. “The last impression is the lasting impression” That’s deep right. It is something to think about in the customer experience. We just finished our new home. We designed it, we love it, but the …
Read MoreCategory Archive for: ‘Best Practices’
5 New Year’s Resolutions for Your Online Sales Program 0
Have you made resolutions for this year? Why not add a “Create a best-in-class online sales program” to that list? I recently had a conversation with a very large home builder about starting an online sales program and they basically said, “Mike, we like to make slow and calculated decisions. We will get there eventually, …
Read MoreOld School Thank You Notes, High Tech Touch 0
I have never been a huge fan of the “thank you” note in the real estate sales process. The way I always looked at this gesture, it was one of those dated sales tactics that tracked back to when snail mail was one of the best ways to communicate with your prospects. One of the …
Read More15 Email Ideas to Make Your REALTORs Click 0
“Mike, how do we create emails that will get the attention of our REALTORs®?” I have been asked this question twice in the past week so I thought I would answer it in a blog post. Ask any real estate agent about their inbox, “oh, you mean that haystack I have to sort through every …
Read MoreHow “Thumb Friendly” Are You? 0
If you’ve invested in building a website that looks great on your desktop or laptop computer—congratulations! That’s a great start. But if you aren’t optimized for the mobile experience – consider this a warning – YOU ARE NOW OFFICIALLY BEHIND! Yup. It’s a start, not a finish. With millions of people relying on their mobile …
Read MoreDoes Seeing Yourself On Video Freak You Out 0
Well, it freaked me out, too, in the beginning. And to show you, I thought I would dig up some of my first videos and compare them to recent ones. Let’s start with some video emails. Those of you who follow my blog know I geek out over eyejot.com. Here is my very first video …
Read MoreFollow Up + Technology = More Sales (video) 0
Are you using old outdated methods to communicate with your prospects? Here I share a story about an encounter with a real estate agent while my wife and I were shopping for a home. She made the choice not to upgrade her process and now her 30 year old business is suffering because of it. …
Read More7 Steps to Unify Online and Onsite Sales 2
Is your sales team divided? I encounter little hiccups every once in a while. It goes like this. “Hey Mike, I’m the online sales counselor working my butt off to get these prospects to set appointments, but I don’t think some of my onsite agents see the value.” When I ask them what percent don’t …
Read More(video) Lead Generation – Managing Your Outbound Activities 1
At this year’s PCBC conference, I was asked to give a 2 minute tip sharing best practices of a sales executive that I worked with. In this video clip, I discuss lead generation and managing your outbound activities. Without a specific system or process the numbers I talk about here will sound unattainable, but I …
Read MoreSo You Think Email Templates Are Dirty? 0
One of the critical components to a successful follow-up program is the email template. Now, many people think that “template” is a dirty word. They might assume it will sound canned or not personal enough. Don’t get me wrong, the “form-letter-brochure-copy-800-word-email” templates are most definitely dirty. I would suggest you look at creating your email …
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