Check out this great “real world” example of a pre-sale campaign for the Glass House in Denver that resulted in $140 million in revenue – not too shabby and a perfect example of how you you can sell out a community before you open. A great inspiration. View the article at Seth Godin’s Blog Check …
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1/4 of American adults looking for real estate online 2
A recent report from Pew Internet states that 39% of all internet users have looked online for information about a place to live – double the overall number of Americans who had done so in 2000 This statistic is not to be confused with the 80+% of active home shoppers who start their new home …
Read MoreOnline Real Estate Ad Spending to Nearly Double by 2010 0
A recent article by Clickz shows the trend in Real Estate advertising and the shift from traditional to online sources: The Web has put the real estate ad industry in constant flux in recent years, and a new Borrell Associates report indicates there are no signs of things settling any time soon. Indeed, online real …
Read MoreA valuable lesson from Ricky Bobby 0
We had an ice storm hit this weekend. In preparation for the impending storm we made sure to run to Blockbuster and get a movie to fend off cabin fever. Seems like everyone else in town had the same idea. Needless to say it was slim pickins’ We ended up with our 15th choice – …
Read MoreInterview at Salesattitude.com – Part 2 of 2 4
Head over to Salesattitude.com to hear the rest of the interview with William. Makes a mention about a book…more details to come.
Read MoreWhy you can’t go “all the way” 0
The position of an Online Sales Counselor is still relatively new compared to the traditional Onsite Sales Agent. There are many opinions for structuring this position and defining the primary and secondary functions. For every builder it will be slightly different depending on size and need. One area of confusion is “How far should an …
Read MoreMyersblog.com goes live! 0
Myers Barnes – industry leader in New Home Sales training goes live with his blog – myersblog.com He has taught me everything I know about new home sales! A true forward thinker. He has a great post about the basics of selling online >> Also saw his blog was one of the fastest growing WordPress …
Read MoreMarketing Sherpa – 2007 Wisdom Report 0
Here is a great resource from Marketing Sherpa with many great tips and tricks for online marketing and advertising: Click Here for the Report >> Details: Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot: * Email campaign segmentation tests and …
Read MoreInterview at Salesattitude.com – Part 1 of 2 0
I had the honor of speaking with William Woodard over at Salesattitude.com We talked about what it takes to implement and run an effective Online Sales Program for a builder. You can check out the post here>> where you can listen to Part 1 of 2 of our interview online. Great blog William!
Read MoreSearch Engine Optimization 0
It is important that every builder with a website engages in search engine optimization (SEO) in order to increase their organic or natural search results. Why you ask…couple of quick facts! Oraganic Search Results from SEO in top placements will drive 250% more traffic than PPC (Pay-Per-Click) Browsers who make it to your site from …
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