FREE Webinar - Lean Marketing
Blue Tangerine Solutions is hosting another FREE webinar Nov 20th. I’ll be discussing “Lean Marketing” and how to better use the Internet to maximize your marketing dollars. This is a timely topic for the industry, and will help you learn how to do ‘more’ with a leaner marketing budget.
You need to register for access - you can do that here>>
Interview on BuilderRadio.com
Be sure to stop over and check out the new podcast of an interview I did with Jerry Rouleau at BuilderRadio.com
Why Salespeople Hate Internet Leads!
Most salespeople would rather take a sharp stick in the eye than follow up on Internet and website leads. However, 30% of your sales can be from online shoppers. Learn how to sell them…
Automation Helps Homebuilders Sell Smart
Stop over at Professional Builder and see the new article: Automation Helps Homebuilders Sell Smart
Nice little mention in the middle for the manual and a quick quote from me. Always good to see more articles focusing on this topic.
Ask The Experts Webinar - Thursday Jan 10th
I will be participating in an upcoming Ask The Experts Webinar Series by Blue Tangerine Solutions. This is a free series and you can register online today >>
Webinar Details:
The Top Six Must Have Tools For Your Web Site
Thursday, January 10, 2008 - 12:00 PM Eastern
Expert: Mike Lyon, Author of “Browsers to Buyers: Proven Strategies for Selling New Homes Online”
Join us online for our upcoming “Ask the Experts” Webinar series when we talk with Mike Lyon about the “Must Haves” for every home builder website.
As an industry insider, Mike Lyon will reveal trade secrets that promise to explode your online sales and convert more of your Browsers into Buyers.
Ask The Experts Webinar
I will be participating in an upcoming Ask The Experts Webinar Series by Blue Tangerine Solutions. This is a free series and you can register online today >>
Webinar Details:
How to Create An Effective Online Sales Program
Wednesday, November 7, 2007 - 12:00 PM Eastern
Expert: Mike Lyon, Online Sales Counselor for Simmons Homes and Author of “Browsers to Buyers: Proven Strategies for Selling New Homes Online”
Join us online for our upcoming “Ask the Experts” Webinar series when we talk with Mike Lyon about key strategies for implementing or improving your Online Sales Program. He will cover topics such as:
- The Online Sales Formula and Process
- How to hire just the right person as your Online Sales Counselor and how to structure that position
- Online Marketing that’s tailored specifically for homebuilders
- An overview of the Follow-Up Process
As an industry insider, Mike Lyon will reveal trade secrets that promise to explode your online sales and convert more of your Browsers into Buyers.
Interview at Floorpop
I was interviewed by Blair Kuhnen for the July issue of Floorpop - How To Get More Leads, How To Convert More Leads. Stop over for the full read >>
We talked about some great phone scripts and secrets to higher conversions.
Featured on CNNMoney.com
Filed under: Interviews, News, Resources & Tools, Statistics
That’s the beauty of web 2.0…the article is actually a syndication of a recent Custom Builder article I contributed to: How Custom Homebuilders Can Build Internet Sales but it looks like I’m on CNN Money - I’ll take it!
You can view the actual article here at Custom Builder and you can read my two cents under Following the Leads and the Leaders.
Interview at FloorPop
I was interviewed by Blair Kuhnen for his best practices site - FloorPop. The topic was “Homebuilder Online Lead Conversion Rates“. Obviously a hot button for many builders looking into an Online Sales Program. Be sure to stop by and give it a read.
Read Article »
OSC Veteran
Filed under: Interviews, Online Marketing Experts, Resources & Tools
I recently asked a fellow OSC to comment on her 4 years of experience and what she has learned. Leslie Loveless works with Mattamy Homes in North Carolina and was a huge resource for me when I first started in my position. Check out what she has to say below. Thanks Leslie!
A few things I have learned in almost 4 years as an OSC.
- It is important to remember that an OSC is a marketing tool to drive traffic to the salespeople that you serve. An OSC is an advertisement to attract qualified buyers to the salespeople in the model homes. Do not make the mistake of giving out too much information even though you know a lot. Do not give the customer a reason to eliminate you as a builder. Keep them wanting more information or they have no reason to visit the neighborhood. Avoid divulging any incentives or bonuses available at the community the customer is going to tour as this will steal the thunder from the salesperson you serve.
- An OSC serves the salespeople. Be sure to treat the salespeople with respect and to treat them fairly. You and the salespeople work as a team. Let your customer know what a wonderful person they are about to meet at the model home. An OSC is an asset to a company hiring new salespeople. It is a bonus to have a live person working to get business for you seven days a week.
- An OSC should have some sort of incentive to give to the customer if they book an appointment through them. It can be something that they only receive if they actually buy from you. People, by nature, do not like to make appointments. If they understand they will get something just for showing up, there is more than a 50% chance they will keep the appointment. One out of every three appointments kept will buy from you. The statistics are great. The internet traffic that makes an appointment are as good as be backs, so, it pays off big to offer the customers a bonus to walk through the model home door. A bigger bonus still, is that the builder probably will not have to pay a Realtor fee.
- Always ask the customer to tour the model home. If they live out of town, ask when they are coming for a visit. Generally, if they do not tour the community,they will not buy and you will not be paid, so, you must get them to the neighborhood.
Interview at Salesattitude.com - Part 2 of 2
Head over to Salesattitude.com to hear the rest of the interview with William. Makes a mention about a book…more details to come.
