http://www.doyouconvert.com/blog/2008/06/25/new-math-for-builders/ Internet Sales and Marketing for Home Builders and New Home Sales Mon, 01 Dec 2008 16:06:06 +0000 http://wordpress.org/?v=2.6.3 http://www.doyouconvert.com/blog/2008/06/25/new-math-for-builders/#comment-9089 Myers Barnes Sat, 28 Jun 2008 11:12:34 +0000 http://www.doyouconvert.com/blog/?p=200#comment-9089 Mike, I'm often asked do potential customers give "buying signals." Consider the statistics, that they spend 12 plus weeks on the website before coming onsite, and gas at 4.00 a gallon. So the number one buying signal, they show up at the model. The buying signal prior to showing up at the model, they request information from a builders website(which in all probability will not receive a response). The next buying signal after spending 12 weeks on the website, requesting information (shopping by elimination) and then spending 4.00 a gallon, they enter the model and tell the salesperson they are "just looking, and not going to buy." Yeah, right! Bottom line, you cannot convince me it is a bad market, rather we have bad market practices. Thanks, Myers Barnes Mike, I’m often asked do potential customers give “buying signals.” Consider the statistics, that they spend 12 plus weeks on the website before coming onsite, and gas at 4.00 a gallon. So the number one buying signal, they show up at the model. The buying signal prior to showing up at the model, they request information from a builders website(which in all probability will not receive a response). The next buying signal after spending 12 weeks on the website, requesting information (shopping by elimination) and then spending 4.00 a gallon, they enter the model and tell the salesperson they are “just looking, and not going to buy.” Yeah, right! Bottom line, you cannot convince me it is a bad market, rather we have bad market practices.
Thanks, Myers Barnes

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